Christopher Altman

Media Product Development and Analysis

acdx7v@r.postjobfree.com

Summary

I am a Digital Product Director experienced in all aspects of digital strategy: from early-stage market research

and planning, initial information architecture and scope gathering, to managing developers and designers to

execute a product. I have been involved in all areas of Digital Media, launching US brands and products in new

markets across the global, selling content to third parties and developing distribution systems. I am pursuing an

environment that will utilize my interests and experiences across product development, business and technology

to help grow a company.

Experience

Director of International Digital Media at A+E Networks, NY

January 2012 - Present (2 years 5 months)

I lead International Digital Media product, content, technology development, operations and marketing, for

the global growth of A&E, History, Lifetime, Bio and Crime & Investigations.

# Manage a team in all international digital product development across platforms: mobile, TV, distribution,

games and web, from design concepts, product definition, launch and development.

# Responsible for global roadmap, platform development, information architecture for video, distribution,

B2B sites, as well as developing direct to consumer sites and applications.

# Overseeing all the digital components of the 15+ channels launches, in over 20 languages, in the last 5+

years, including digital marketing, sites, internal systems and digital marketing strategy and goals.

# Working with A+E regional managers to identify global and local market trends; crafting digital solutions

to meet local brand and business needs in 33 languages and 250 countries.

# Managing the launch and development, with local management, of over 28 network-branded sites across

Latin America, Asia, and Europe, resulting in global traffic growth of 36% per year for the last 3 years.

# Launching a collection of Mobile and Social games in Latin America, based on A+E IP resulting in

double-digit growth in KPI’s for the region.

# Planning all digital operations finances: over 2 million dollars annually.

# Auditing effeteness of local Digital Marketing budgets on search, display, and social campaigns.

# Developing global social marketing campaigns for channel launches and marquee programming.

# Leading the division’s analytics team in defining goals, metrics and strategies for the global portfolio of

brands.

# Reviewing all digital media related, non-transactional business agreements, including, but not limited to,

content rights, technology license, services, and trademark use.

1 recommendation available upon request

International Digital Media: Sr. Manager of Product & Content at A+E Networks

January 2007 - January 2011 (4 years 1 month)

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# Negotiated and reviewed all division technology contracts, including, but not limited to, Akamai (CDN),

Brightcove (video), thePlatform( video), Comscore, Rackspace, Google (DFP), and Amazon (AWS).

# Defined global digital video encoding specifications, operations and workflow for multi bit rate renditions.

# Manage the daily operations and product management of the internal Enterprise E-commerce and

distributions systems responsible for of over 50 million dollars revenue.

# Lead to the U/X team in translating brand style guides to the web and mobile platforms.

# Created or reviewed all technical, visual, and workflow documentation: wireframes, functional

specification, technical specification, user workflows, and server architecture.

# Managed a group of developers, project managers, producers and designers in an agile SCRUM workflow.

# Developed, with Corporate IT, a roadmap for technical infrastructure growth for the International division;

worked with stakeholders to define needs, vision, and solutions.

Mobile & Broadband Production Coordinator at MTV Networks International

February 2006 - December 2006 (11 months)

# Developed and enforced best-practice processes: release schedules, documentation, workflow

optimization and the rights and clearance process between MTV.com and MTV.ca.

# Compiled global site traffic scorecard for all non-US properties using internal and Comscore data.

Content & Project Manager at Local Projects

June 2004 - July 2005 (1 year 2 months)

# Created a customized database to track and manage over 1000 historical images.

# Secured and negotiated rights and license-of-use for all historical material in all projects.

# Assisted graphic designers, developers, editors, and animators throughout the process.

Freelance Web Designer: Various at GRAPHIC AND WEBDESIGN FREELANCE

1996 - 2003 (7 years)

# Developed a PHP/MySQL-based e-commerce site, with Paypal integration.

# Developed several sites using HTML, CSS, and Javascript.

Courses

Independent Coursework

IESE: Advanced Digital Media Strategies

NYU: Fundamentals Of Finance 1 + 2

NYU: Java Development

NYU: Statistics For Management

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Parsons The New School for Design: Advanced Flash

Parsons The New School for Design: PHP and MySQL

Skills & Expertise

Product Development

New Media

User Experience

Interaction Design

Mobile Applications

Project Management

Social Media

Javascript

Microsoft Excel

SQLite

Omniture

HTML 5

CSS3

Strategic Planning

Digital Marketing

Google Analytics

PowerPoint

Illustrator

Photoshop

Data Analysis

Digital Media

Content Strategy

Information Architecture

JavaScript

Education

Bard College

Bachelor of Arts (B.A.), History + Asian Studies, 1999 - 2003

Honors and Awards

Freeman Foundations Award for Asian Studies, 2003.

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Christopher Altman

Media Product Development and Analysis

acdx7v@r.postjobfree.com

1 person has recommended Christopher

"Chris is one of the most knowledgeable, astute, and effective people I've ever had the pleasure to work for in

18 years of contract work. At A+E he was always able to quickly clarify project objectives, give clear

marching orders and then get out of the way of the march. Chris also has a terrific aesthetic sensibility, real

hands-on development experience and a sense of humour that always made me look forward to being in the

office. If you have the chance to work with Chris in any capacity, don't miss out."

John Hiemstra, Front End Developer, A+E Networks, reported to Christopher at A+E Networks, NY

Contact Christopher on LinkedIn

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Contact this candidate