TERRITORIAL DIRECTOR/REGIONAL DIRECTOR

LOGICAL, FOCUS, INTUITIVE AND HIGHLY MOTIVATIONAL STRATEGIC LEADER; ON-

TIME, ON-TARGET ACTIVATOR WHO IGNITES RESULTS BY BUILDING AND MANAGING

WINNING AND ACCOUNTABLE CULTURES AND PERFORMANCE CENTRIC, ENTREPRENURIAL

TEAMS.

CAREER OVERVIEW PERFORMANCE

REGIONAL DIRECTOR (WEST REGION) - Intermex Wire Transfer, LLC 2011-

2014/ San Jose, CA

. NEW BUSINESS DEVELOPMENT: Identified, and developed growth KPI's in

new territories that lead to 35% YOY sales growth and 18% YOY Gross

Margin growth Q3 2013. Triumphed as most-winning, profitable Region,

Q4 2013 by exceeding Sales Quota at 106.25%. Transformed

area/territory's ranking from lowest in the Southern California group

to among the top five performers in revenue expansion, and market

growth over an eight month period of time.

. MARKET SHARE DEVELOPMENT: Worked directly with VP of Marketing and VP

of Business Development with a focus on pricing strategy, competitor

analysis, and new business incentives developing a market share plan

for Western territory of the country that would increase company

market share from 7% to 13% over a 12 month period starting in July-

2013. Results for month of Dec-2013 at 10.5%.

. COST SAVINGS AND EFFICIENCIES: Developed with the VP of Finance, new

processing product. Resulting in savings of $500k in annual bank fees

and transactional efficiency of 30% savings on cost.

REGIONAL DIRECTOR (CALIFORNIA) - Viajes Express, Inc.

2008-2011/ Merced, CA

. MULTI CHANNEL DEVELOPMENT: In conjunction with Company President

identified and developed key segment strategy that led to successful

creation of B2B Network (300+ relationships) as of Q3 2011, YOY growth

of 75% vs forecast of 65%

. NEW BUSINESS DEVELOPMENT: successfully recruited, developed team of

independent contributors leading to exceeding quotas 5 consecutive

quarters, average of 15% above quota,

. OPERATIONAL EFFICIENCY: Collaborated with VP of Finance and developed

new pricing commitments subsequent to 10% impact to bottom line, Q2

2010.

REGIONAL MANAGER (NORTHERN CALIFORNIA): - RIA Money Transfers, LLC

2007-2008 San Jose, CA

. NEW BUSINESS DEVELOPMENT: developed new prospect tracking methodology

increasing prospect penetration by 30%, resulting in volume growth of

10% YOY, Q3 2007.

. FINANCIAL NEGOTIATIONS: together with Regional Vice President,

negotiated 10 financial transactions during a period of 4 quarters,

placing region in the top 10% national ranking.

. MARKETING: in close collaboration with Director of Marketing

contributed to New Brand Awareness Strategy, with a 20% measured

increase in Brand Recognition.

REGIONAL MANAGER (CENTRAL CALIFORNIA): - FIRST CAPITAL FINANCIAL, LLC

2003 - 2007 Fresno, CA

. NEW BUSINESS DEVELOPMENT: Recruited/led team of Independent

Contributors to higher expectations, surpassing goals 106% Q2,Q3 2004,

108% Q3 2005, 105 % Q3, Q4 2006, 115% Q2 2007.

. BUSINESS ALLIANCES: Negotiated total of 35 new relationships,

resulting in a 20% net income impact to bottom line, as of Q2 2007

. NEW PRODUCT DEVELOPMENT: In conjunction with VP of Marketing and VP

of Finance, developed new product with successful launch, increase in

sales of 15% Q4 2008

TERRITORIAL DIRECTOR (NORTHERN CALIFORNIA): - DOLEX DOLLAR EXPRESS,

INC. 1999 - 2003 Hayward, CA

. MARKET SHARE DEVELOPMENT: Recruited/developed team of 6 Territory

Managers; support staff of 200+, leading to accelerated consistent

profitable volume growth of 75% Month Over Month(MOM) for 8

consecutive quarters, Q2(2000)-Q1(2003). Heralded as the most winning

Region, exceeding goals averaging 105% as of Q1 (2003).

. RISK MANAGEMENT: Co-sponsored with VP of Finance, surprise audit

program, saving company $75,000 per annum on internal theft exposure,

adopted nationwide.

. FINANCIAL NEGOTIATIONS: Introduced "Early Termination Clause" on Lease

Contracts, saving company $450,000 on Lease/Sublease exposure, Q1

(2000), adopted nationwide.

LANGUAGE SKILLS/SOFTWARE EXPERTISE

. Fluent in English (orally and verbally), Native Spanish speaker

. MST Office 2003, 2007/10, Citrix Crystal Reports, Cubes, and Sales

Monitor

ACADEMIC CREDENTIALS/CERTIFICATIONS

. East Los Angeles College

. Sales Leadership/Management

. Operations

. Risk Management

. Management

. Marketing

. Human Resources

. New Product Development

. Project Management

COMPANY CHALLENGE: PROMOTED FROM REGIONAL MANAGER to REGIONAL DIRECTOR

within less than six months. Charged with the responsibility of overseeing

the WESTERN REGION compromised of 6 states including CA, WA, OR, ID, NV,

and UT. Goal consisted of increase in operating stability, elevate revenue

growth during period of turnaround; increase margin profitability, identify

transactional cost savings and efficiencies.

COMPANY CHALLENGE: Recruited to lead expansion into California. Accountable

for development of Sales Strategy/ Sales Execution and Market Penetration.

Objectives consisted of volume growth, margin profitability and operational

efficiency.

COMPANY CHALLENGE: Challenged for growing the Northern California Region.

Goals comprised of increasing margin profitability, volume growth, increase

business alliances & reinforce brand awareness.

COMPANY CHALLENGE: Responsible for driving the Hispanic Market Segment,

goals consisted of successful execution of Sales Strategy for profitable

growth.

COMPANY CHALLENGE: Recruited by CEO to spearhead new market penetration

into Northern & Central California. Challenge included: profitable volume

growth, operational efficiency, risk management, financial negotiations.

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