SUMMARY

I have a consistent track record supporting Organizational Development, providing Marketing and Project Management expertise and enhancing Business Development for a variety of organizations. Management professional with more than 15 years of diversified business experience. I am a self-starter and a team player who works well with people across all levels and functions of an organization. I excel in dynamic, demanding environments while remaining pragmatic and focused.

• www.linkedin.com/in/darylhorney/

PROFESSIONAL EXPERIENCE

On Media Group – New York, NY January 2014 – Current

Marketing Manager

On Media Group is a full-service marketing agency that specializes in landscape projections, digital outdoor advertising, wall postings, and promotional event marketing. Their clients include ABC, AOL, M&M’s, Jameson’s, and Western Union. As the Marketing Manager, my duties included:

• Managed projects ranging from feasibility assessments to implementation

• Coordinated and managed the complete logistics by providing the initial strategic advertising locations, followed by wall advertising projections and filming of the advertisements

• Negotiated contracts for wall and landscape projects

• Provided leadership and motivation to Event Teams

• Recruited and hired Temporary for Event Marketing

Laureate Online Education – Amsterdam, Netherlands August 2011 – December 2013

Headquarters: Baltimore, MD

Sales & Marketing Consultant

Laureate Inc. provides affordable and accessible education to students around the world through their various Universities and Partnerships. My initial role was to advise, educate, and support qualified clients. Then as an Internal Consultant I worked with the Sales and Marketing Departments. My responsibilities, duties and accomplishments included:

• Responsible for holding best client retention for 2012 as a team leader

• Worked with the International Director to develop a support plan for our Gdansk office in Poland

• Created new job positions of internal consultants focusing on bridging the gaps between departments ultimately facilitating the organization to be a fully functional healthy organization

• Conducted Employee Participation Surveys, evaluated results and presented findings to upper management in a logical and easy-to-understand manner

• Managed team development and cultural dynamics meetings for over 50 employees, 36 of which were from different countries

• Collaborated directly with the Directors of Marketing and Sales in order to establish future growth opportunities

• Wrote and coordinated Information Sessions for EMEA Region. Also familiar with using Banner, Sharepoint, Velocify and Onyx systems

• Surpassed all forecasted targets two years running and managed over 20 accounts per quarter

6 Degrees B.V. - Amsterdam, Netherlands April 2010 – September 2013

Project Manager

6 Degrees is a horticulture export company. Headquartered in Amsterdam, the company opened a peony flower division, based in New Zealand with exports to the United States. My role within 6 degrees was to define and support the establishment of their operations in the Netherlands, New Zealand, and the United States. I worked directly with the president to contribute to the business development and operations of the company. My duties included:

• Created a feasibility plan that encompassed - Determining projected return and growth in the upcoming years and establishing target markets for specific types of peonies. The plan also included a competitive analysis, a cost analysis, land purchase and leasing comparisons, projecting machinery, labor, and other necessary relevant consultation

• Worked on the down stream area of the business such as, product design for the packaging, negotiating contracts, and finding suitable distribution methods

• Collaborated with buyers, farmers and consultants to decide which peonies will allow us the best ROI and in which markets, i.e. U.S., Asia, while acknowledging harvest seasons to that of market value where the product is sold

Independent Business Consultant - Jinju and Seoul, South Korea January 2009 – January 2010

Assisted in the operations and restructuring of a private school.

• Recommended business solutions and best practices, enabling the academic school to appeal to investors

• Taught Marketing, Management and English classes

• Created a strategic business plan that was successfully implemented resulting in a profitable sale of the private school

Eworks - Austin, Texas January 2006 – October 2008

Regional Director

Eworks is a Market Research company responsible for collecting public opinion for Trailers and Adverts; headquartered in Laguna Beach, CA. Eworks operates in over 21 cities across America and Europe. My initial function began as a project manager. I moved up throughout the years to become the company’s Regional Director for the East Coast, South and Southwest Regions.

• Cut costs within the South and East region by $20,000 a month while maintaining leveled operations

• Reported directly to the CEO and President concerning daily operations, production, and management

• Opened three successful new markets; Miami, Orlando, and Philadelphia

• Managed all operations in 12 cities, (including New York, Phoenix, Dallas, Miami, and Atlanta) for over 320 employees, while maintaining close relationships with our theater and mall clients

• Significantly increased revenue from gaining confidence from our clients for doing unsurpassed quality work

• Successfully lobbied for new markets for our clients in order to gain greater market share in the southern region

• Created a new bonus plan for city managers that enabled the company to pay bonuses under a quality controlled environment

• Opened three successful new markets; Houston, Austin, and Dallas

• Developed new policies and procedures for city managers, the finance department, the field department, and the quality control department that led to less e-mails and phone calls, ultimately saving the company time and simplified the work load, thus reshaping the company culture

• Managed projects in 11 different cities in the Southern region and the East coast

• Provided leadership and direction for a multicultural team, ensuring staffing levels and shift coverage are at optimum level in a 24/7 operational environment

Eworks – Atlanta, Georgia & Tempe, Arizona July 2004 – January 2006

Project Manager

• Led cross-functional teams through a complete project lifecycle, ensuring projects were on time, on budget, and were delivered with the highest quality level

• Improved production of the Phoenix Market by 80% in the first 6 months

• Relocated to Atlanta for six months to revamp the market after the previous manager failed

• Developed training guides for customer service representatives to empower them with knowledge and new skill sets that are aligned with company core values

• Created company’s first standard uniform’s nationwide

• In five months the Atlanta market become the highest producing, most retained staff, and rated the best market to work for in the South and Southwest regions by the CEO and President

Radio Free Brattleboro - Brattleboro, VT August 2002 – December 2003

Project Coordinator

• Increased revenue two-fold within 6 months by increased grant writing and special events

• Oversaw the direction of the radio station by introducing new management techniques to it’s core staff thus creating a new culture within the organization

• Implemented new community outreach procedures that gained the organization attention by advertising by way of radio, the local newspaper, and with other community affiliates

• Presented live interviews

Peace Corps, El Salvador, Central America March 1997 – June1999

City Planning and Development

• Worked with the mayor to review the budget of the city’s revenue and expenses for 1998, calculating which city service had losses or gains. Upon the review with guidance from the city council we established a plan that resulted in greater revenue for the city

• Introduced a public garbage campaign that was followed by the first public trash bins

• Administered an out reach campaign so local communities were able to apply for municipality and national government aid without going through administrative red tape

• Worked with USAID to raise funds for local elementary schools

• Successfully lobbied to relocate the main bus terminal from the central park to the new market ultimately loosening car traffic within the city therefore providing local businesses with an increase in foot traffic

EDUCATION

Master of Research in Business Administration (MRes), August 2014

University of Liverpool

Model Thinking Certificate, February 2014

University of Michigan in partnership with Coursera

Master of Science in Organizational Management, May 2005

SIT Graduate Institute

Bachelor of Science in Regional Development, December 1996

University of Arizona

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