Expert Graphic Designer web/print, specialized in coporate, brand and packaging design

Curriculum of: Toni Traglia

Profession: graphic designer member of SGD and AIAP

Born: Fribourg (CH) 24 / 06 / 1961

Address: I - Piazza Libertà 3 - 24040 Canonica d'Adda

Civil Status: married, with two children

Nationality swiss and italian

Mobile: +39-340-**-**-***

e mail: acdsw5@r.postjobfree.com

Internet: www.tonitraglia.com

• Specialization in corporate, brand and packaging design acquired working for international design

agencies ( Giò Rossi, Coleman, Carré Noir, Landor, CB’A, Lumen... Projects for Nestlé, Lindt, Barilla, Danone,

Ferrero, Atkinsons, Unilever, Henkel, Novartis, Philip Morris

• Marketing oriented creativity with rigorous, analytical and functional graphic design.

• Very good illustrator abilities to visualize creativity concepts or artworks.

• Global design of communication media: from corporate identity to advertising until web applications.

• Complete process coordination of projects: from sketches to production for web and print supports.

• Positive personal relations with good people management and asserted instruction skills.

• Very good knowledges of Macintosh and Adobe CS5,5 Premium.

• Italian and French mother tongues, good knowledges of German and English languages.

1987-1988 Graphic Designer full time for the advertising agency Pubblicité Zu erey in Montreux.

I realized local and national press campaigns, brochures and depliants containing some of my

illustrations. I carried out the les for the pre-press step and for the print.

1988-1989 Graphic Designer full time for the advertising agency Heiman Unicom in Geneva.

Together with the copy, I carried out several press campaigns and poster advertising on behalf of

international customers. I realized brochures and depliants containing my illustrations.

I carried out the les for the pre-press step and for the print.

1989-1991 Graphic Designer / Art Director full time for the advertising / direct marketing agency

Carcano & Associati in Milano. I was entrusted to follow advertisement campaigns for magazines: my task

was to draw the illustrations visualizing the advertized messages. I was responsible for the graphic design

of editorials medias and I carried corporate identity, packaging design on behalf of worldwide famous

customers in the eld of yarns. I managed a team of 3 designers for the pre-press nal documents.

1992-1993 Packaging-Brand Designer full time for the corporate, brand and packaging design

agency “Giò Rossi & Ass.” in Milan. I conceived the design for new products; I adapted the existing design

lines to new sizes or to new product's ranges. I took care of the restyling of consolidated brand and

packaging identities (Misura, Agnesi, Labello, Findus, Yomo, Last, Omino Bianco.) and of the bird of

structural design containers (small bottles for cosmetic and hygienic eld).

1994 -1995 Packaging-Brand Designer full time for the packaging and corporate design agency

"Design Group Italia" Milano. I realized the packaging design and the brand identity for many

products of the "Conad" supermarket network.

1996 -2000 Corporate-Packaging-Brand Designer, Art Director freelance realizing projects

of below-the-line, corporate, brand and packaging design for advertising and design agencies.

(Carré Noir - Turin/Milan, CBA Milan, Studio Mastellaro, Coleman Schmidlin & Partner - Bâle, Landor Paris,

ADM Bologna, Segno Assoc. Salerno) and working also for my own customers.

Web Graphic Designer since 1997 I have created, realized and managed several web sites

with Adobe Page Mill, Adobe Golive and Dreamweaver (html, dhtml, CSS) and Flash (AS2, AS3).

I have de ned the story board, planned the graphic interface, realized the structure and codi ed to html.

After I managed on line the pages: www.christianross.it, www.volontaridelladda.org, www.agriovo.com,

www.tonitraglia.com/AAACreatives, www.ofmec.biz, www.tonitraglia.com/rita ...

Curriculum of Toni Traglia (page 2)

2001 Brand and Packaging Designer full time for the corporate, brand and packaging design

agency ARD Graphic Vevey, I was responsible for projects in coordination with marketing managers.

In team, I created the graphic solutions. I managed the production step coordinating photagraphs,

illustrators, copywriters, photolithographs and printers.

In 2000 and in 2007 Teacher at the "Nuova Accademia di Belle Arti " (NABA) and at

" The International College of Arts and Sciences" in Milan, where I held two seminars of 40 hours

concerning brand and packaging design.

Since 2001 Creative and Production Director consultant graphic designer and art director for my own

customers and freelance for agencies. I coordinate a network of complementary professionals who contribute

to the development of my projects. With them, I work for several communication activities considering the print

and web supports. Succesfully, I realize the projects in corporate, brand and packaging design for technical,

cosmetic and food eld. I create the restyling of historical brands and I create the new identity for several new

products. With the marketing managers, I de ne the objectives, I approach the creation step realizing the

graphic solutions and the illustrations. I illustrate the concept boards and I draw the simulation of 3D with

Illustrator and Photoshop. After, I conceive, I create and I realize the design of the contents on several

promotion, advertising and communication supports (pop design, catalogues, brochures, magazines,

yers, internet sites, banners, online promotions, advertisements

I realize the nal documents for the pre-press step and I coordinate the web and print production (o set, roto,

exo, digital) managing copywriters, photographes, printers, programmers...

• Studies at the Ecole des Beaux Arts Sion. Certi cate of Ecole Préparatoire des Beaux Arts (1981-1983).

• Studies and CFC Diploma of graphic designer at the Schule für Gestaltung of Berne (1983-1987)

• Intermediate level Certi cate of english language obtained at "Lingua Più" school of Treviglio (2002)

• Workshop updates organized by Adobe on CS Suites Premium print and web since 2006 to 2012.

• I attended an update course Adobe CS4 certi ed on CSS of Dreamweaver and on AS3 of Flash (2009).

• I always sought quality by obtaining the collaboration of famous and asserted professionals.

• I update my self on new technologies to understand and interpret their language.

• Attentive, I listen to the clients to conceive the projects basing my approach on their requirements.

• I consider strategic to a rm the marketing requests by using the potential of the design.

• I create the projects by exploiting the limits imposed by the techniques of production.

• My successes and my many awarded projects give me a great security.

• I like to stimulate my collaborators to achieve the goals.

• I am exible and I adapt readily to faciltate the solutions of the problems.

• Thoug and persevering, I respect engagements in all the conditions.

My illustrations are published on “AS Dialogue”, "Humour Graphics", "Totò Modo". My works were published

on the magazines "Gra ca & Disegno", "Italia Imballaggio" and "Imballaggio" and on the books "Omnibook

7 - Top Italian Creativity", "DesignEurope06", “Pop Display Vol.3”, “Design and Design 2009”. My projects of

graphic design were included in the AIAP exhibitions that took place in Positano (1994) and in Trani (2004).

They were also presented by the SGD association in the “SGD Dialog” (2011) and in the “Work Show” (2012).

Prix

• At the XIII - XIV - XVI Editions of the Competition “Mediastars” Milan in the brand and packaging section,

I am rewarded with 2 First Category Prizes: best brand restyling no food assigned to the “Pikenz” logotype

and best counter display food assigned to the “Agriovo” eggs.

I have also won 6 Technical Prizes: best Graphic Design assigned to “Ca é Italiano”, “Biomix” and “Veraloe”,

best Structural Design and best Innovation assigned to “Blue Rose” and best Art Direction assigned to

“Agriovo” eggs. I have also obtained 7 Nominations in Short List.

• In 2009, at the 5 Edition of the Photographic Competition “Fotografare l'Adda” I won the rst prize.

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