LYDIA M. AFEMAN

*** ******* **** # *** *******, TX 77007 312-***-****

acdrie@r.postjobfree.com

Summary

I began my career selling medical products; building relationships that

helped to turn under performing territories into revenue generating

monsters. Along the way I increased sales and profits in all of my

territories by using my innate innovative marketing skills. I'm seeking an

opportunity to boost my next employer's market presence, mingling the

process/analytical and creative work I love.

Experience

9.2013-current Direct Medical Solutions Corp. Regional Account Manager

Houston, TX

An independent medical products distribution and consulting company that

focuses on innovative products that improve patient outcomes, reduce

complications, and generate revenue for hospitals and physician practices.

Iverson Genetics (Personalized Medicine/Genetic Testing)

www.iversongenetics.com

Histopathic Genomics, www.histopathlab.com

. Developing Strategic approach to marketing genetic testing in nursing

homes and the hospital setting when patients are at the highest risk

to experience an adverse drug event.

9.2012-9.2013 iRythm Technologies, Inc. Territory Manager

Houston, TX

. Promoted the world's first and only single use ambulatory ECG devices,

the Zio Patch and Zio Event Card for 4 States (TX, LA, MS, OK)

. Developed partnership with St Jude representatives to identify

physicians interested using new technologies to diagnosis patients

earlier than with current technologies.

. Took over territory with rapidly declining sales due to lack of

reimbursement from payers and shifted sales in the territory back in

an upward trend within first 4-6 months

9.2011- 9.2012 Grainger Account Rep/MD Anderson

Houston, TX

. Called on Facilities Managers, Environmental Health & Safety &

Infection Control, at MD Anderson.

Provided solutions (that reduced cost and waste) for inventory

management, maintenance products, repairs and operation of a medical

campus with over 14 million sq ft of ground's that encompasses a large

hospital/research facility, outpatient /inpatient services, campus

police department, administrative buildings, physician office

buildings, parking facilities and off campus locations.

. Turned around MD Anderson account that had only purchased from

Grainger for infrequent, unplanned emergencies to implementing

Grainger as their inventory solutions provider. Demonstrated the

value of using Grainger's turnkey inventory solutions to upper

management which increased revenue almost 17% over previous year.

10.2010-5.2011 CardioNexus Corporation/Panasonic Healthcare Account Manager

Houston, TX

. Launched a state of the art portable medical device for Cardiac risk

assessment (CIMT ultrasound)

. Introduced the CardioHealth Station to Cardiologists, Neurologists,

Family Practice and Contract Ultrasound Companies and scheduled demos

on weekly basis to generate interest while waiting for FDA approval

8.2008-8.2009 CV Therapeutics/Gilead Sciences, Inc CAS Cardiac Account

Specialist Chicago, IL

. Increased national rank from #126th out of 153 representatives in Q4

2008 to #73rd in Q1 2009, and 68th Q2 2009, moving territory from

bottom half to top half in 1 quarter.

. Exceeded both Division Average Growth and Region Ave Growth for Q1

2009 in TXR.

. Won Ranexa Rumble in Q2 2009 3 times by having highest new scripts in

district.

. Increases were attributed to outstanding presentation of the unique

mechanism of action, clinical data, proper patient selection, and

being one of highest utilizer of 3rd party reimbursement hot line.

5.2007-10.2007 Terumo Medical (Downsized)

Denver, CO

Territory Manager/Cardiovascular Division (Colorado and Utah)

. Successfully sold Endoscopic Vein Harvesting Systems and vascular

grafts utilizing multiple procedures to cardio thoracic surgeons for

global medical manufacturer

Lydia Afeman pg.2

4.1999-4.2007 Centocor / Division of Johnson and Johnson

Chicago, IL

Senior Cardiovascular Specialist/Vascular Specialist/Advanced Clinical

Specialist and Immunology Specialist Rheumatology/Gastroenterology

. Consistently performed 100% to plan annually in each position, founded

on outstanding clinical and sales background for one of the largest

biotechnical companies in the world.

. Opened one of largest in-office GI infusion centers in Chicago

district within 1 year in territory by convincing doctors on efficacy

of drug, and benefits of infusing in office.

. Trained nurses on IV insertion and infusion process with Remicade, how

to reduce infusion reactions, and treat reactions to reduce patient

attrition.

. Generated highest growth in any infusion center in Chicago district

with baseline of 425 units, increased to over 1,500 in rolling 12-

month timeframe, resulting in over $500k in growth accounts.

. Expertly managed multiple positions over 8 years in Cardiology,

Interventional Radiology, Rheumatology and Gastroenterology.

. Promoted and sold Remicade to Gastroenterologists on North Shore of

Chicago.

. Transitioned to Vascular Specialist position based on well-balanced

performance and high activity levels with Cardiologists and

Radiologists.

. Sold three biologic agents, Retavase, Reopro, and Remicade, to both

community and academic accounts that included: Loyola, Northwestern, U

of C, Rush, and Cook county.

. Won formulary approval for Rush, Christ, Little Company of Mary, Holy

Name, Swedish,

Loyola and other community based accounts over 8 years.

10.1996-4.1999 Micro Therapeutics, Inc.

Dallas, TX

Territory Manager and Trainer (Louisiana, Texas, Arkansas, Colorado,

New Mexico, and Oklahoma)

. Exceeded quota by increasing usage and dollar volume in targeted

accounts after accepting position with lowest dollar volume, and

launched new peripheral products to Interventional Radiologists and

Cardiologists.

Sales Accomplishments:

2006, GI tracked accounts finished at 129% to plan (top account 250% to

plan was not tracked due to distributor issues)

2005, Finished year over 100% plan

2004, Territory ranking was inaccurate due to tracking issues, finished

64th due to missing data (first half of year 34th out of 83)

2003, Promoted, Gastroenterology Immunology Representative selling

Remicade, finished at 102% to plan, 26th out of 65 Gastroenterology

representatives

2002, 1st in Region, 106% to plan, Neuro Cordis Catheter Sales (co-

marketing devices with JNJ counterparts), promoted from Vascular

Specialists to sell Remicade on Immunology sales force

2001-2002, Promoted to Vascular Specialist, left top producing territory to

take over low ranked volume territory, July 2001, Ranked 20 out of 23

representatives in division

2000, Ranked Top 15-20%, runner up for CV representative of district and

rookie of the year, 161% to plan

1999, 244% weighted attainment for Retavase, Reopro, and Fragmin, top 15%

sales force

1999, Number 1, Thrombolytic brush sales, final quarter, after taking

territory from bottom ranked (zero market share) to number 1 in 2 years

1996-1998, Established MTI's infusion catheters, wires, and thrombolytic

brush as latest technology for delivering infusible thrombolytic agents in

both peripheral cases and clearing dialysis catheters in both teaching and

community hospitals, and established excellent case coverage allowing for

sales to meet and exceed sales plan

Education: Loyola University, New Orleans, LA, B.A., Marketing

Wilson Learning and Miller Heiman Strategic Selling, sales

seminar

Publications

I wanna be a sales rep!, Employment News, Today's Dallas Woman

Wrote and published book and feature articles, guest speaker, 2 radio talk

shows, interviewed by syndicated columnists for major newspapers.

Currently writing a novel-up market female fiction

Working with Social Media Consultant/Attending Seminars & Webinars

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