Ana Maria Macovei

Marketing specialist

acdqps@r.postjobfree.com

Summary

Graduate of Marketing, with passion for Digital Marketing, able to analyze, interpret and manipulate statistical

data for marketing and communication strategies. Experience gained in Europe - Romania, demonstrating an

ability to quickly adapt to differing marketing environments, providing thought input and creative solutions

within performance driven roles.

• Quantitative and qualitative marketing analysis

• Market research and Web analytics

• Building statistical and financial models

• National and International cultural understanding

• Financial reports and interpretations

• Product launches and branding methodologies

• Understanding marketing strategies

• PR communications and materials

• Strong customer service

Experience

Retail Service Consultant at Jacob

August 2013 - Present (9 months)

• responsible for creating a unique in-store shopping experience

• personalized service approach bearing in mind the clients individual needs

• contribute to the store's success through professionalism, fashion industry savoir faire and customer service

expertise

Coordonator Departament Online at Young Professionals Club

January 2013 - May 2013 (5 months)

• Promote the image of project online;

• Attracting sponsors and partners and sign the contract with them;

• Inform clients and potential clients about our activities through the online environment;

• Preparation of advertising project plan (broadcast media, timing, objectives);

• Analysis and identification of advertising which offers more advantageous forms of promotion;

• Design promotional materials (ads, flyers, deals, videos, etc.).

1 recommendation available upon request

Market Research Analyst at FunDeal Romania

2010 - 2013 (3 years)

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• Gathered statistical data on competitors and examining (prices, sales, data analysis on past sales to predict

future sales)

• Tracked, centralized and submitted reports on sales each week/ month (income external - internal /

performance indicators-KPI)

• Prepared communication packages presentantions for sales staff; developed Facebook profile, Website

(number of users, top offers, the number of visitors, Spam rate, market share and other indicators)

• Customer care - checked and answered emails for collaboration

• Market analysis of all offers in this area

• Database with partners, using CRM software

1 recommendation available upon request

Volunteer Experience

Campaign Manager AIESEC Academy IT School at AIESEC

November 2012 - May 2013 (7 months)

• Responsible for implementation of the promo campaign (online/offline);

• In charge of all online promo activities (Facebook, newsletters, alternative ways to promote the project

using Social Media);

• In charge of all offline promo activities (class presentations, info-desks, promo in the dorm-rooms, etc.);

• Responsible for maintaining contact with the media and keeping track on all media activities.

Team Member Delivery Outgoing Global Internship Program at AIESEC Bucharest

November 2012 - May 2013 (7 months)

• Help the GIP participants use the myaiesec.net platform;

• Goal setting with the GIP participants;

• Based on the profile and wishes of every GIP participant, present them opportunities of

internships;

• Develop a continuous strategy for one GIP sub-program;

• Develop partnerships with other NGOs;

• Constantly completes KPI Internal Tool.

Education

Academy of Economic Studies

Bachelor's Degree, Marketing, 2009 - 2012

Activities and Societies: www.ase.ro

1 recommendation available upon request

College of Post and Telecommunications

High School, Communications Technologies/Technicians and Support Services, 2005 - 2009

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Honors and Awards

Competition Case Study 2012

VWI ESTIEM Bucharest

December 2012

NICULESCU Publishing 2012 - Developed a national system for promoting and selling textbooks in schools

in Romania - Winner of 1st place

Project Snow-Show

DECATHLON

December 2012

Created plan project “Snow-Show” in DECATHLON store located in Iuliu Maniu, Bucharest, Romania.

International Competition rural tourism projects EDEN 2012

EDEN 2012 (UE)

July 2012

Competition rural tourism projects EDEN 2012 - "European Destinations of Excellence" in the European

Union represented Perisani Town, Valcea County, Romania - Winner of 5th place.

Certifications

Microsoft Office

Pilot Assistance Center Online December 2010

Marketing events

Pilot Assistance Center Online February 2011

Marketing data analysis using SPSS

Pilot Assistance Center Online December 2012

Communication Techniques

Akcees Entrepreneurship Education November 2012

Skills & Expertise

Direct Marketing

International Marketing

Marketing Research

Survey Research

Marketing Communications

Online Marketing

Online Research

Social Media Marketing

Facebook

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SPSS

Google Adwords

Corel Draw

Photoshop

Dreamweaver

Databases

Microsoft Office

Market Share Analysis

Consumer Behaviour

Development of strategic marketing plans

Marketing Management

B2B Marketing

CRM

Online Advertising

Social Networking

Email Marketing

Social Media

Market Research

Data Analysis

Digital Marketing

Magento

Event Planning

Competitive Analysis

HTML

Web Analytics

Marketing

Strategy

Sales

B2B

Google Analytics

Analysis

SEM

Market Analysis

Analytics

SEO

Market Planning

Negotiation

E-commerce

Advertising

Entrepreneurship

Marketing Strategy

Languages

English (Professional working proficiency)

Romanian (Native or bilingual proficiency)

Spanish (Elementary proficiency)

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Courses

Market Research Analyst

FunDeal Romania

Excellent Personal Development

Independent Coursework

Goal Settings

Time Management

Sales and Negotiation

Creativity

Public speaking

Financial education

Interests

Digital Marketing, marketing strategic, professional networking, photography, travel, books

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Ana Maria Macovei

Marketing specialist

acdqps@r.postjobfree.com

3 people have recommended Ana Maria

"I found Ana to be very responsible and hard-working, conscientious, and dedicated person for the project

"Chance for The life's role". Very detail-oriented and focused on getting the job done. I am confident that Ana

will grow into a successful marketer in the future."

Dragos Barbalata, Founder and President, Young Professionals Club, worked directly with Ana Maria at

YPC

"Ana is a very proactive and enthusiastic person, she's very receptive as well and willing to learn and achieve

new performences. She's also a dedicated person and very focused on details, ready to help her colleagues in

need. She's really an "asset" for any company, fulfilling with her pleasant presence and professional

oriented."

Maria Dumitrica, Online Project Manager, FunDeal Romania, worked directly with Ana Maria at

Rebate Networks

"Ana Maria was one of my students and she completed BA in Marketing with a very high GPA score. Ana

Maria attended the Marketing Communication course, at which she excelled. Ana Maria was involved in

every project and gave her best in order to achieve the best results."

Florin Tudor Ionescu, Associate Professor, Ph.D., Academy of Economic Studies in Bucharest, taught

Ana Maria at Academy of Economic Studies

Contact Ana Maria on LinkedIn

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Contact this candidate