James Palma

Director, Digital and Print Media Specialist

acdqk9@r.postjobfree.com

Summary

A proven leader in the print and digital advertising world, who has consistently established himself as a top

performer by demonstrating total commitment to the attainment of targeted goals and objectives. A innovative

and extremely dedicated team player, who has always identified and pursued new opportunities and strategies to

surpass goals of the organization. An expert in analyzing markets strengths and weaknesses, who brings a vast

knowledge of leading and growing advertising revenue under the highest of pressured corporate environments.

Experience

Director of Advertising at amNew York, Newsday Media Group

May 2013 - February 2014 (10 months)

Responsible for growing ad sales across both digital and print platforms nationally and regionally for a team

of 20. Effectively built out a business model to grow all interactive media that includes both the mobile app,

iPad app and website. Generated revenue over $20m, Key categories include wireless, broadcast, fashion and

pharma

Director of Retail Advertising at New York Daily News

September 1998 - January 2013 (14 years 5 months)

Responsible for leading a team of 20 reps for the 5th largest newspaper in the country. Focused on driving

revenue for both digital and print to over $40m in annual sales. Helped lead digital charge for mobile and

iPad launches and grew revenue by one 50%. Key accounts included Macys, Sleepys and Modells

Director of Sales at NY Daily News Hora Hispana

March 2010 - May 2012 (2 years 3 months)

Responsible for leading the entire sales staff for its sister hispanic paper Hora Hispana. Grew revenue by 55%

over a 2 year period by landing top accounts Macys and Ikea. Dealt with all hispanic agencies on a national

level and expand distribution footprint to maximize client exspoure

Advertising Sales Manager at New York Daily News

September 2002 - August 2009 (7 years)

Responsible for leading and managing a team of 8 reps on the local front as well handling NY Daily News'

biggest accounts in Macys and Sleepys. Focused heavily on closing emerging digital opportunities on all

applications

Sales Manager at Coors Distributing Company

January 1993 - September 1998 (5 years 9 months)

Responsible for leading manhattan team in growing footprint for both on and off premisses sales. increased

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account base by 33%

Skills & Expertise

Advertising

Advertising Sales

Digital Media

Newspaper

Media Planning

Digital Marketing

Online Advertising

Digital Strategy

Media Buying

New Media

SEM

Email Marketing

Magazines

Publishing

SEO

Sales Rep Training

Direct Marketing

Newspapers

Integrated Marketing

Sales

Education

Dowling College

Bachelor of Arts (B.A.), Marketing

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James Palma

Director, Digital and Print Media Specialist

acdqk9@r.postjobfree.com

Contact James on LinkedIn

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