Deana Kaminski

Web Designer at Affinion Group

acdq99@r.postjobfree.com

Summary

Creative individual with experience in interactive design, functionality and print. Team player with focused

skills in digital direct marketing and member acquisition materials including but not limited to responsive

landing pages, emails, and banner ads for multi-channel direct response marketing campaigns.

Experience

Web Designer at Affinion Group

February 2013 - Present (1 year 3 months)

Responsibilities include designing and producing digital direct marketing and member acquisition materials

including but not limited to static and responsive landing pages, emails, and banner ads for multi-channel

direct response marketing campaigns. Also to understand and contribute to the online marketing strategy and

drive successful campaigns by presenting creative reasoning to both client(s) and creative team. Create

responsive design in order to make content clear and user friendly across all technology mediums. Design

new sell practices such as cross sell and upsell promotions and then further optimizing them to create a the

most profitable situation per user to help profit margins for the Direct To Consumer team. Improve LP

conversion rates achieved by collaborating with marketing via designing a variety of testing ranging from

billing flows, index page testing, email testing and targeted display testing facilitated DTC's conversion

objectives as well. Partnering with the product team to create member communications via member emails

that highlight features of the new UI and engage consumers with product assisted customer retention,

therefore improving profitability of the Affinion as a whole. Finally, produce assets and marketing material to

used in conjunction with DRTV.

3 recommendations available upon request

Sole proprietor/ Designer at Graphic Architecture

December 2011 - Present (2 years 5 months)

A variety of print and web freelance design work for short term projects.

Graphic Designer at JB Design

May 2012 - February 2013 (10 months)

Working in a creative agency with individual clients to meet their creative needs.

Responsibilities include to conceive, create, design, and implement communications of all

kinds such as web sites, corporate and brand identity programs, brochures and packaging.

Design projects include a range from website design, branding and identity strategy via logo

design, print and web advertisements, promotions, packaging design, retouching photos,

annual reports, and other creative projects.

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Reserves Assistant at University of Connecticut

January 2011 - May 2012 (1 year 5 months)

Responsibilities include gathering and organizing research material for professors and making available to

students.

Communication/PR Assistant at University of Connecticut

September 2010 - May 2012 (1 year 9 months)

Responsibilities include aiding in implementing new campaigns, programs, and art exhibits by

communicating with exhibitors, designing and advertising new campaigns and problem solving at any point

during campaigning or curating.

Creative Services Intern at FYI Direct

June 2011 - August 2011 (3 months)

Responsibilities include design direct to consumer marketing materials comprised of presentations, banner

ads, web pages and videos. Also designed B2B presentations and supplemental marketing.

1 recommendation available upon request

Finance Customer Service Representative at Tactical Marketing Solutions Inc.

June 2009 - August 2010 (1 year 3 months)

Responsibilities included informing and advising customers about finance program.

June - August 2009

December 2009 - January 2010

June - August 2010

Finance Customer Service Representative at Protocol Integrated Direct Marketing

June 2007 - August 2007 (3 months)

Responsibilities included informing customers of loan and financing information over the phone, filling out

applications and handling customer service issues.

Education

The University of Connecticut

Bachelors Degree, Communications, 2007 - 2012

Activities and Societies: UConn’s Women’s Club Ice Hockey: 2009 - 2012

UConn Communications Club: 2009 - 2012

The University of Connecticut

Bachelor of Liberal Arts & Sciences, Bachelor of Fine Arts, Communications & Fine Arts, 2007 - 2012

Activities and Societies: UConn’s Women’s Club Ice Hockey: 2009 - 2012

UConn Communications Club: 2009 - 2012

Lyman Hall

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Courses

Bachelors Degree, Communications

The University of Connecticut

The Principles of Public Speaking 1100

Research Methods of Communication 3000Q

Persuasion 3100

Effects of Mass Media 3300

Design Process 2110

Communication Proc Advertising 4800

Fundamentals of Web Design 3130

Computer Mediated Communication 4660

Publication Design 4120

Public Relations 4820

Introduction to Video Art 3410

Skills & Expertise

Illustrator

Web Design

Photoshop

InDesign

Dreamweaver

Adobe Creative Suite

Mac

Logo Design

Marketing

Microsoft Office

Facebook

Advertising

Photography

Customer Service

Creative Writing

Graphics

Final Cut Pro

Graphic Design

Image Manipulation

Responsive Design

Website design

Landing Page design

Email Design

Display Marketing Design

Advertisement Design

Keynote

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Research

iMovie

Art

Mobile Devices

Mobile Design

Email Marketing

Projects

FreeScoresAndMore Website

2013 to Present

Members:Deana Kaminski

Design non-member site for FreeScoresAndMore to aid member acquisition and SEO/SEM objectives. Also

optimized to enhanced viewing on tablet and mobile devices.

JB Design Website

January 2013 to Present

Members:Deana Kaminski

Project consisted of redesigning JB Design portfolio site to showcase the work of the design agency.

FYI Direct Website Design

August 2011 to August 2011

Members:Deana Kaminski

Languages

Polish

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Deana Kaminski

Web Designer at Affinion Group

acdq99@r.postjobfree.com

4 people have recommended Deana

"“Yes, I would hire Deana again in an over-caffeinated heartbeat.” Let’s just put it out there. Why wait for the

last question of the reference call? D is talented, insightful, inquisitive, driven and filled with a fun-loving

energy that she can infuse into any workplace with a smile. I’ve been privileged to see her grow from an

intern with immense raw design talent into a polished, multi-skilled designer capable of fielding any project

thrown at her – from direct-response acquisition campaigns to member engagement and retention efforts to

product design and delivery. The most amazing thing about D: she’s only scratched the surface of her design

and marketing potential. As a designer, she embraces new technology, tactics and tools with an eye on how to

use them effectively in her work. As a marketing thinker, she watches, listens and learns what a business

needs and then sets out to achieve those goals with her designs. She’s a remarkable young designer who I

would hire again in an over-caffeinated heartbeat."

Chris Varian, Senior Director/Creative Director, Direct to Consumer, Affinion Group, managed Deana

indirectly at Affinion Group

"Deana has the design skill set and the creative intuition of a seasoned professional. She doesn't settle for

routine or the easy fix. With a fresh eye and boundless energy, she consistently produces well-executed web

designs that deliver. In our year of working together, Deana carried a huge workload without sacrificing

creativity. She would be a fabulous addition to any creative team."

Deborah Spieler, Senior Copywriter, Affinion Group, worked directly with Deana at Affinion Group

"Deanna is a up-and-coming design star. She has a never-say-no, positive attitude at all times. She promptly

makes every deadline and is always looking for ways to improve test results and beat controls. Along with her

design experience she also considers functionality for both desktop and mobile sizes. She is much improved

in her knowledge of how to create for responsive design. If you are looking for a talented, team-player with

solid knowledge about responsive design look no further."

Christopher Dickinson, Senior Art Director, Direct to Consumer, Affinion Group, managed Deana at

Affinion Group

"Deana is an exceptional young lady. She is wise and mature beyond her years. While Deana joined FYI

Direct as an intern this past summer of 2011, she adapted and evolved quickly in her first professional

environment. She gets along with everyone and easily became a part of our creative family. Deana blew me

away with the amount of work she accomplished just within one summer. Creative, hard working and

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dedicated. Qualities that will take her on a very successful career path. She will impress any employer

looking for design talent. I highly recommend her!"

Melynda Carney, Associate Art Director, FYI Direct, managed Deana at FYI Direct

Contact Deana on LinkedIn

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