Victoria Walker

*** ****** ****, ******* *****, NY 10507 704-***-****

acdpvy@r.postjobfree.com

Marketing and Sales Professional

SKILLS/ABILITIES

. Self-confident sales and marketing professional with seven years of

documented successful marketing and sales experience

. Exceptional results at penetrating new markets, exceeding goals and

implementing marketing strategies to increase revenue and profit

. Enthusiastic, creative team player with strong problem solving, time

management, leadership and organizational skills

. Ability to develop relationships with internal and external clients

generating loyalty above and beyond the sales relationship

. Work independently with little-to-no supervision

. Praised for exceptional written and verbal communication skills

. Highly effective computer skills including knowledge of Microsoft

Office, Adobe, Apple iOS

PROFESSIONAL EXPERIENCE

HealthSource Chiropractic & Progressive Wellness; Portland, ME

10/2012-6/2013

With almost 400 offices nationwide, HealthSource provides the best

chiropractic and physical rehab techniques to improve hundreds of mild

to chronic pain conditions and improve your quality of life.

Marketing Manager & Practice Manager- Portland, ME Franchise

. Managed all aspects of the practice including but not limited to front

desk operations, billing and collections, customer service, process

improvement and implementation, and human resources

. Lead weekly trainings to support and increase 5 key practice

statistics: monthly collections, patient visit average, patient visit

income, new patients and average services provided

. Responsible for all marketing and public relations through trade

shows, public speaking events, wellness programs, community outreach,

building relationships with the local medical community, attorney

partnerships, increasing patient referrals and more

. Purchased advertising with local media outlets and managed online

marketing through website, blogs, Facebook and YouTube

. Created internal marketing plan to increase patient loyalty and

satisfaction which included monthly email newsletter, giveaways,

patient appreciation activities, patient education sessions, improved

office environment and monthly product promotions

. Increased patient visit income by growing massage therapy profit

center as well as expanding and promoting inventory of vitamins,

supplements, orthotics, medical pillows and progressive rehab products

. Grew monthly practice revenue from an average $30,000 to $45,000

monthly in 4 months

Dex One; Flemington, NJ

09/2009-09/2012

Dex One delivers media products and marketing services to small and

medium sized local businesses. Our suite of products includes online

and mobile search solutions and print yellow pages directories.

Senior Manager Field Strategy (Formerly Regional Marketing Manager)- East

Region

. Worked independently with the PA, NJ, IN, OH, KS, MO and TX region

along with Centralized Marketing, Finance, Distribution, Pricing and

other departments to analytically develop long-term strategic

marketing plans for over $80 Million in digital and print revenue

. Market Readiness Plans included initiatives on overall positioning,

product, price, promotion, distribution, packaging, profitability, and

the effective execution of approved recommendations

. Responsible for three key product results: developing customer-focused

products and services; sustaining and growing both the top line

revenue and profitability of products; expanding the customer base

through advertiser retention and new account acquisition programs

. Expanded footprint of dexknows.com into 10 major Metro markets which

grew our local customer base and annual revenue. Supported

implementation of companywide initiative to create a national

dexknows.com footprint and sales force

. Created go-to-market plans and launched an entire suite of digital

products including SEO, SEM, Websites, Digital Brand Awareness,

Reputation Management, Mobile Marketing Solutions, Social Media and

more

. Lead sales improvement and technical process training for all sales

regions including the telephone sales call center of over 200

employees. Used a combination of virtual meeting platforms as well as

in person

. Strategically increased distribution of the Western Somerset print

directory in Somerset County, NJ to improve year over year sales

results by 10%

. Managed $500,000 in local barter partnerships and work with

Centralized Marketing to purchase local media and create customer

facing promotions including but not limited to direct mail and email

SnagAJob.com; Glen Allen, VA 09/2008-

6/2009

SnagAJob.com is the nation's premier online job board for part-time

and full-time hourly employment.

Franchise Account Executive

. Continually developed pipeline through cold calls and needs discovery

within a brand specific territory

. Presented capabilities and created customized recruiting programs

tailored to each specific client

. Closed sales exceeding client expectations and met monthly quota

. Measured and tracked return on investment for clients

. Attended trade shows to promote SnagAJob to Franchisees and their

parent companies

. Maintained existing accounts to track progress, discover changes, and

identify new opportunities to increase revenue

. Collaborated with other departments on product development, pricing

and go to market strategies

Creative Loafing Media; Charlotte, NC 08/2007-

09/2008

Creative Loafing is a weekly newspaper published in major metropolitan

areas focusing on local news, culture, events and entertainment.

Outside Sales Account Executive

. Assessed the specific growth needs for existing and new business

accounts and provided targeted solutions to enhance their print and

online advertising program

. Developed strategic plans to successfully complete sales campaigns

within strict publishing deadlines, grow established accounts in a

territory and cultivate new business while delivering exceptional

customer service

. Consistently achieved and exceeded weekly revenue goals through a

multi-platform, consultative selling approach

. Recognized for developing new territory in South Carolina by

prospecting 50-75 new business leads each week

. Expanded pick up points in South Carolina to grow distribution,

readership and value to our customers

Dex One; Carlisle, PA 05/2007-08/2007

Sales and Marketing Intern

. Researched and analyzed market information to form sales training

tools

. Worked with Marketing Manager, Division Manager and District

Managers, to develop and implement short-term sales and marketing

strategies to improve results

. Expanded relationships with local media for trade and researched

outlets for new marketing opportunities

The Pitt News; Pittsburgh, PA 04/2006-

04/2007

The Pitt News is an independent, award-winning, daily student

newspaper for the University of Pittsburgh.

Account Executive

. coordinated and executed the prospecting, marketing, sales and

customer service of small-to-large sized business accounts

. Planned print marketing strategies and assisted with the design of

display advertisements

. Consistently met and exceeded monthly revenue quotas and expanded

relationships within the community

Kids; London, England 09/2005-12/2005

Kids is a non-profit organization providing a variety of resources to

mentally and physically disabled children and their families.

Marketing Intern

. Performed market research to define target markets for events and

create promotional plans

. Assisted in strengthening the new brand to ensure awareness and brand

loyalty through customer service and relationship management

. Researched and established promotional schemes through partnerships

with corporations, celebrities, and high-end fashion retail in order

to create new events and reach new markets

. Established a donor database management system to generate a permanent

customer base and aid in marketing

EDUCATION

University of Pittsburgh; B.S. Business Administration; Pittsburgh, PA

04/2007

Dual Majors: Marketing and Accounting

CERTIFICATIONS

Google AdWords Certified

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