Troy Pickett

**** ****** **.

Waukegan, IL. *****

acdovr@r.postjobfree.com

847-***-****

Career Objective

To hold a responsible and challenging position with growth potential in

Sales Management.

Business Experience

Website Magazine / Business Development/Sales Manager Oct

2007 - May 2013

Worldwide Sales / Websitemagazine.com

When starting this position, there were no sales parameters, forecasts,

territories or leadership. It was a disorganized environment with very

little sales coordination. As a team, we were bringing in net sales of

about $40,000 a year. As sales manager I set territories, forecasts, and a

cohesive sales environment. Created and established profitable online

inventory program. My first full year as the sales manager brought net

sales to over $400,000 and I was awarded employee of the year. We netted

$1.2 million the following year. I have maintained as the top sales person

for the first 4 years. The inventory currently being sold includes printed

and digital advertising: 300 X 250 banners, 160 X 600 banners, 728 X 90

Leaderboard, 728 X 90 Dynamic Overlay, iPad, Electronic Daily Newsletters,

Welcome Mat, Content Sponsorship, Back Links, CPL Program, Belly Bands and

Webinar Programs. 30% travel.

Beginning in August of 2012, the sales manager position was transitioned

into a duty of the publisher. Maintaining myself as an upper echelon sales

person, I continue to work with customers in Verticals and Silos including

SEO/SEM, Local Social Networking, CRM, Hosting & Domains, ESP, E-commerce,

Affiliate Networks, Display, Video, CPL Search, Mobile, Big Data, Cloud

(SaaS, IaaS, PaaS) Design & Development, Analytics and Ad networks.

Dana Chase Publications /Account Manager Oct

2005 - July 2007

Appliance Magazine, Europe and Latin America / Appliancemagazine.com

Responsibilities included outside sales contract advertising sales and

management covering 13 states from Illinois to Arizona, consisted of 40%

overnight travel.

Accomplishments include pulling several advertisers from exclusive programs

from the competing

Appliance Design Magazine. Developed several new Bellwether accounts from

fractional to full page

advertisers. Opened new business with key new accounts such as Komatsu

America, Lucas-Milhaupt,

Bison Gear & Engineering and new divisions of 3M; in total brought on 12

new companies.

Jack Link's Beef Jerky / District Sales Manager

Jan 2004 - Jan 2005

Responsibilities included supervision over three outside sales people in

Wisconsin and Illinois;

direct sales to retailers, brokers, distributors, wholesalers and jobbers,

consisted of 70% travel.

Accomplishments include putting together a sponsorship through the Chicago

Bears and Jewel Food Stores within the designated marketing area of the

game broadcast in Illinois. Initial deal yielded $250,000 in additional

sales on first fill. All stores agreed to secondary product placement

without costly slot fees. Responsible for pushing through a contract with

American Hotel Register, they agreed to carry 20 SKUs in their 2005

catalog.

Page 2

Mercor Media / Regional Sales Manager Jan

2003 - Oct 2003

B2B publications and Events. Lift Equipment Magazine, Crane Works Magazine,

Lift Leader

E-Newsletter, Liftlink.com, CHC Crane and Hoist Conference and Lift Expo

and Rodeo proving ground.

Responsibilities included outside contract sales and proposals to

executives at the highest level for B2B

publications and industry events. Many of the active accounts are Fortune

500 companies. The territory included 25 States from Illinois to

California, all of Canada and Mexico, consisted of 40% overnight travel.

Accomplishments include turning the territory around from a steady decrease

in advertisers after contract season was over. Brought in 12 new meaningful

contracts after the 1st Quarter. Negotiated with 20 existing advertisers to

increase their frequency and budget after contracts were already on the

books. Sold the largest e-commerce deal in the history of the company.

Penton Media, Donohue-Meehan Division / Regional Sales Manager

Aug 1998 - Jan 2003

Worldwide Publishing and Trade Shows

The Convenience Group, Convenience Store Decisions, Convenience Retailing,

NCSAG - The National Convenience Store Advisory Group Conference and Trade

Show, Sponsorships and c-storedecisions.com

Responsibilities included Outside Sales Contract Advertising Sales and

Management, Online Display Ads covering 23 States from Kentucky to Arizona

and Canada. The travel involved would put me in the road warrior category.

Accomplishments include taking the Midwest territory from a 20% share of

market to a sustained 65% with a peak of 70% making me the top Regional

Sales Manager 4 consecutive years. The Midwest territory contributed over

50% of the annual Website Sales out of a team of seven. I brought in over

40 new advertisers in my first year. Top producer on Convenience Retailing,

Convenience Store Decisions, NCSAG Sponsorships and Web sales.

Reed Worldwide Business-Disney/ABC/Cap Cities/PEMCO 1982 -

1998

Responsibilities included Business to Business and Consumer Events Sales

and Management, Inside and Outside Sales Management, Value Added Services,

Sponsorships, Show Directory Ad Sales, Floorplan Management and Sales

Projects. Worked on 8 events annually with up to 50% overnight travel

Accomplishments include launching the JCK event which was scheduled for a

$1 million dollar loss in R&D for the first year and ultimately netting $2

million in profit instead. This placed JCK in the prestigious Trade Show

200 as a launch, the first time in trade show history it has been done.

Four of the eight events I worked on were Trade Show 200.

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