KENNETH SCARBERRY

**** *** **** ****** ******: 415-***-****

acdlfb@r.postjobfree.com

San Francisco, CA 94112

SUMMARY

Solutions-oriented marketing professional with extensive experience in planning, implementing, and

managing marketing projects and programs. Excellent presentation skills with proven strengths in meeting

and exceeding financial and team goals. Expertise includes:

• Art Direction • Vendor Management • Production Management

• Email Marketing • Presentations • Lead Generation/Optimization

• Website Development • Budget Management • Copy Writing/Editing

PROFESSIONAL EXPERIENCE

PG&E, San Francisco, California, contract position, 6/2012 – 5/2013

Marketing Project Manager - Large Business

Managed creative development, claims review, and production of printed and digital marketing

communications for energy efficiency programs targeting PG&E’s largest commercial customers. Partnered

closely with internal cross-functional teams, subject matter experts and outside vendors.

• Initiated and lead kick-off meetings with creative agencies, copywriters and internal stake-holders

• Provided scheduling, art direction, copy writing/editing, brand review and production management

• Insured multiple projects delivered on time, on budget, on plan and with 100% accuracy

FREELANCE MARKETING PROJECT MGR., San Francisco, California, 1/2011 – 6/2012

• Lead generation and optimization, email campaign strategy and execution for BarkerBlue

• Developed and executed creative for MeetUp.com, TeaSeeker.com and other clients

WELLS FARGO, San Francisco, California, 6/2000 – 12/2010

Marketing Program Manager, Assistant Vice President

Successfully managed creative development and implementation of integrated customer and acquisition

marketing programs that included direct mail, rewards and fulfillment for the Business Direct division.

Selected and managed outside creative agencies, copywriters, printers, and mail-house vendors. Hired,

trained and managed a team that included a graphic designer, production manager, financial analyst, and

fulfillment manager as the annual Business Card direct mail acquisition program volume grew from 720M to

24MM. Promoted to: Assistant Vice President in 2001; Marketing Consultant 3 in 2006; Marketing Program

Manager in 2010.

• Built a team to support growth of direct mail programs that generated annual revenue of over $18MM

• Partnered with Enterprise Marketing to develop brand standards for direct mail, credit cards, and checks

• Negotiated vendor contracts and expanded in-house creative development for on-going cost savings

• Implemented an online project management program to enhance workflow

• Developed creative in-house that increased response rates by over 80%

• Implemented an intranet site to enhance the customer experience

KENNETH SCARBERRY, Page 2

CONNECTED BRANDS, Redwood City, California, 5/1998 – 6/2000

Production Manager

Provided project management, press supervision and quality control for digital, print and trade-show

collateral for the Redwood City, Seattle, and Annapolis offices. Johnson Direct Advertising, later rebranded

as Connected Brands, was ranked the number one advertising agency in Silicon Valley, (Advertising Age

magazine - 1998).

• Worked front-line with dot-com clients, account executives, copywriters, graphic designers, and vendors

to develop and produce direct mail, websites, corporate identity, marketing, and trade show materials

• Responsibilities grew exponentially as the agency’s annual revenue grew from $37MM to $93MM

EDUCATION

B.F.A. in Graphic Design

Ohio University, Athens, Ohio

Graphic Design classes

Academy of Art University, San Francisco, California

Advanced Email Marketing, Certificate Program

University of San Francisco, San Francisco, California

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