PROFILE

Insightful marketing professional with a track record of success in

designing and implementing marketing events and product launches to raise

brand awareness and drive sales. Proven ability to execute on deliverables

on time and within budget.

CORE SKILLS

. Programs and Campaigns

. Marketing Communications

. Relationship Coordination

. Budgeting & Cost Control (SAP (FI) and Profit Plus)

. Business 2 Business & Market Research

. Resource & Data Management

. Fluent in English and Spanish (native)

PROFESSIONAL EXPERIENCE

Events Coordinator

SOTI Inc. Mississauga, ON

April 2013 - April

2014

. Identified and developed key trade shows and industry events, sourcing

opportunities, together with speaking sessions and key sponsorship

programs - Events include; Gartner, Mobile World Congress, National

Retail Federation, GITEX and Microsoft Worldwide Partner Events

. Communicated to Channel Field and Marketing & Communications teams to

ensure alignment with strategy, sales targets and local initiatives

. Exhibited superb budgeting and cost control skills in managing a

portfolio for LATAM regional events and supporting overall team in

accomplishing their goals

. Tracked and recorded Event results, facilitated in 144 conferences in

2013 with a budget of $1.1M

. Supported the lead generation team at each event and increased ROI by 60%

. Managed external vendor relationships, and support the Events Manager

with contracts and approvals

. Facilitated with detail-oriented event management team meetings;

scheduling weekly meetings to outline goals and results, supervising

changes, and providing direction for overall event management

. Managed all bilingual marketing materials for the LATAM region,

supervising marketing communication strategies, directing advertising

activity, and ensuring the consistency of brand message with the company

strategy

Intern at BMO

BMO Nesbitt Burns. Toronto, ON

May. 2012 - Aug. 2012

. Supported the financial advisor's team in various administrative

tasks including customer database updates

. Researched investment securities using Bloomberg and internet tools

. Tracked prospective customers and markets according to specification

of each investment advisor

Account Manager for Shell Car Dealership Sales

Oil Service de Venezuela S.A. Caracas, Venezuela

Jul. 2009 - Oct. 2009

. Implemented a transition plan during Shell's distribution channel changes

(direct to wholesale) with minimal impact to dealership customers

. Applied market segmentation analysis tools in order to identify

target sectors and growth opportunities

. Built solid and long-term relationships with current and potential

clients

. Identified and resolved client's concerns in logistics related to

merchandise and service delivery

. Managed account services quality including billing and payment

logistics to reduce account receivables

Tax Accountant Assistant

Torres Plaz & Araujo Lawyers. Caracas, Venezuela Mar. 2009 -

Jun. 2009

. Performed bank reconciliations and intercompany statements

. Reviewed, adjusted and submitted requests before the Venezuelan Tax

Administration (SENIAT)

. Prepared clients' financial statements, related disclosures and other

relevant financial information in a timely manner

EDUCATION

Marketing Management & Financial Services Graduate Certificate Jan.

2012 - Dec. 2012

George Brown College. Toronto, ON

Financial Analysis for Marketing Strategy, Marketing Research, and Canadian

Security course

English as a Second Language Certificate Oct. 2009 - Oct. 2011

International Language Academy of Canada (ILAC) Toronto, ON

Bachelor's Degree in Accounting Jan. 2004 - Jun. 2009

Andres Bello C. University, Caracas, Venezuela

Relevant Courses: Accounting, Auditing and Budgeting

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