LISA M. VOGL● ** DORAL DRIVE, MANHASSET, NY *****● 203-***-****● acd6bz@r.postjobfree.com

EMPLOYMENT

M & R Tomato Distributors, Inc. Bronx, NY

Aug., 2011 – Present

Administrative Manager

Retrospective analyses of sales, inventory, pricing, and seasonality effects to maximize business efforts

Manage commodity inventory for both incoming and outgoing product, including negotiation of logistics, calculation of base selling

points for incoming loads, and continuous investigation of discrepancies between sales and inventory

New Business Development; source new customer leads, keep current with changes in the Produce Industry in order to best

capitalize on new opportunities

Direct sales to customers via analysis of each consumer’s produce quality needs and pricing requirements

Manage office daily and long term needs, such as daily and monthly bookkeeping, resolution of labor issues, preparation and filing of

both insurance and freight claims

Kevin Matz & Associates, PLLC White Plains, NY

Sep., 2010 – Feb,

Marketing Associate and Paralegal

2011

Developed and executed an annual marketing plan with outline of tactics by week to transition a small start up firm into a steadily

growing practice with target client awareness levels and new target client acquisition frequencies stable and above those of local

competitors

Group M

New York, NY

Freelance

Apr., 2010 Jun., 2010

Quantified impact of direct and competitive marketing and trade events on sales via econometric models in both the Consumer

Packaged Goods and the Telecommunication industries

Provided insight to analyses through client recommendations for campaign management based on forecasting optimum marketing

budget for clients maximizing return on investment and profit

InsightExpress

Stamford, CT

Consultant Dec., 2009 Jan., 2010

Analyzed & interpreted survey data for custom designed product offerings such as promotion effectiveness, target audience profiling,

attribute level brand evaluation, market segmentation, and member program monitoring

Delivered clear, comprehensive, illustrative presentations of conclusions, key findings, optimizations, and

recommendations for clients and their agencies.

TNS FYI

Wilton, CT

Senior Associate, Forecasting Analyst Jan.,

2008 – May, 2009

Managed clients for full service custom design projects aimed at providing actionable recommendations for pertinent business

questions, such as promotional budget optimization, promotional strategy recommendations and their corresponding incremental sales

potential

Guided client planning by forecasting sales/rate of uptake for both pre launch products and proposed Direct to Consumer campaigns

using current market dynamics, marketing plans, primary research, and database comparisons

Retrospectively evaluated promotions’ incremental lift (single and multi driver) by compiling IMS, media agency, and client provided

data to analyze physician level matched pair experimental design models with cluster analysis

Nielsen – TMG (formerly The Modeling Group, LLC)

Stamford, CT

Senior Project Analyst Jun., 2005 – Dec., 2007

Collaborated with clients & data agencies through large scope projects to collect appropriate, accurate data, and to determine key

business questions in which to drive the design of the deliverable.

Built and delivered presentations for clients, illustrating marketing findings, recommendations, simulations, profitability forecasts, and

actionable insights

Utilized OLS time series regression and other quantitative methods to assess the impact of marketing vehicles on brand share and

sales via Marketing Mix Modeling and computation of key metrics such as ROI and Volume Responsiveness

Prepared data for analysis from internal, syndicated, and non standard sources

Yale University PACE Center New Haven, CT

Research Assistant and Tier One Information Technology Consultant Nov., 2003 – Oct., 2004

Designed, supervised, monitored, and analyzed large databases containing medical and cognitive data using chi

square, ANOVA, MANOVA, and t tests

Created cognitive assessment materials and administered the materials to 4th and 6th grade students

Olin Neuropsychiatry Research Center – The Institute of Living Hartford, CT

Clinical Research Analyst

Jun., 2003 – Nov., 2003

Administered an eight hour neuropsychological assessment battery to healthy adults

ackler Institute of Developmental Psychobiology

S New

York, NY Research Assistant and Consultant

Jan., 2002 – Jun., 2003

Developed a behavioral experimental design for investigating attention processes by testing human subjects

EDUCATION

Dartmouth College

Hanover, NH

B.A. in Psychology with a Minor in Statistics

1999 2003

GPA 3.3; Multivariable Regression, Discrete Probability, Experimental Design, Biostatistics, Psychology

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