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Craftsman Ink

SUMMARY

Entertaining, compelling, highly versatile Fortune 200 marketing communications writer with extensive experience as a B2B/B2C digital copywriter, content marketer, film/video scriptwriter, program developer, business and entertainment journalist winning hearts and wallets through logic, humor and style. Exceptional wordsmith and storyteller with expert-level skills in interviewing, primary research, high-concept ideation, story structure, and distilling complex ideas to their essence. Self-starter and team player able to quickly gain access and build rapport with subject matter experts.

EXPERIENCE

Marketing Communications Copywriting: Craftsman Media (2002 to present) Highlights

- Tech: B2B copywriter for Microsoft Xbox + other high-tech clients: Web copy, print ads, video scripts

- PowerBar: B2C copywriter for CRM campaigns emails for U.S. and Canada, Boston Marathon exhibit

- Law: SEO copywriter, social media and content marketer, blogger, Web designer for attorneys (3 years)

- Xerox: B2B Web content, case studies, tutorials, product copy, proposals, speeches, newsletters (25 mos)

- Sony: On-site copywriter for multimillion-dollar B2C Web initiative (14 mos)

- EFI: Wrote 24-min. romantic comedy “smash hit” detailing features and benefits of new software apps

- Kodak: Web marketing copy for digital cameras, software and accessories (11 mos)

- Digital Deviants: Wrote RFP proposal that won prestigious six-figure Web development contract with Robert Mondavi’s The American Center for Wine, Food and the Arts, beating out larger competitors

Business Journalism (1991 - 2004) Highlights

- Freelance Journalist: Interviewed over 1,700 business, entertainment and technology leaders for The Los Angeles Times, Men’s Fitness, The Hollywood Reporter, The Saturday Evening Post, Premiere, Written By, Television Week, Millimeter (Contributing Editor)

- Book Researcher: Head researcher for three books on Hollywood. Accessed and interviewed 250+ past and present Walt Disney executives despite studio memo forbidding employees from speaking with me

Business & Program Development (1998 to present) Highlights

- Thoughtful Media Group: Producer/Consultant. Created new, high-level business relationships with advertisers, agencies, and media companies

- Act One Producers Program: Founding Director. Created, designed, and launched Executive MBA-style summer internship program for Hollywood entertainment non-profit, now in its 8th successful year

- Impact! 2004: Branded Entertainment Conference: Conference Chair. Designed, programmed, and launched successful, independent two-day conference at Sheraton Universal

- HyperCD: Business Development Director, West Coast. Opened and ran west-coast office for Internet startup for 2 years, creating innovative deals with movie studios, TV networks, and record labels

Film & Video Production (1990 - 2004)

- Video Writer for YMCA, Prison Fellowship, Episcopal Church, Covenant House, Archbishop of Canterbury

EDUCATION

New York University - BFA, Film & Television Production, Tisch School of the Arts

- NYU film won 9 international awards and played 13 consecutive years on HBO, Cinemax, cable TV

SKILLS

- Expert at independently researching, sourcing and creating unique media/multimedia content

- Brand Storyteller: Able to discover and craft narratives that captivate and motivate target audience

- Excellent skills with Microsoft Office (Excel, PowerPoint, Word, Outlook), CMS systems (Wordpress, Drupal, Joomla), HTML, SEO

Call to action 818-***-****