Aja Watkins
Associate Director of Admissions (Private Education - ATI Career Training Center
Miami Beach, FL
acd4dt@r.postjobfree.com - 301-***-****
Astute business professional with diverse industry experience as a Business Consultant, Savvy Admissions
Representative seeks robust, creative, strategic admission consulting and/or category management role within
a world-class organization. Proven ability to maximize business performance, deliver value to the top and
bottom line, and drive winning results through:
* Strategy Development
* Industry/Market Advertising
* Supplier Relationship Management
* Price/Cost Negotiations
* Edify consumer relationships
* Education Consulting
* Product Demonstrations
* Public speaking/motivational
* Cross Functional Team Leadership
WORK EXPERIENCE
Associate Director of Admissions (Private Education
ATI Career Training Center - Miami, FL - November 2011 to Present
specializing in hands on learning approach)
Accountable for advising and counseling prospective students over the phone, utilizing ATI's GBA Admissions
process provides accurate information regarding academic programs, application requirements and enrollment
procedures for one vertical. In addition, I provide any Admissions related information to the student while
exercising the highest levels of integrity in customer service throughout the student's experience at ATI Career
Training Center.
Account Manager of innovative Industrial & Construction Product Distribution
W.W. Grainger - Miami, FL - October 2010 to September 2011
Miami, FL
Account Manager of innovative Industrial & Construction Product Distribution, specializing in strategic business
consulting for maintenance repairs and operation entities.
Initiate and close sales for industry leading supplier of MRO solutions. Sell service renewals and expand
customer base within the South FL, territory. Build relationships with key decision makers and match customers
with the right solutions for their needs. Market and sell maintenance, repair and operation products. (e.g.
Pumps, safety supplies, motors, tools and related dispensing equipment to condominiums, hotels, high rise
buildings, energy suppliers and manufactures in South Florida territory with $610,000 in sales.
Notable Accomplishments: Functioned as integral member of team that delivered single-year sales increase
of 18%, benchmarking year-end revenues of $5.25M in 2010; Consistently exceeded 300 cold and follow-up
calls weekly, earning recognition as one of the top 10 reps (out of 125) based on call volume; Awarded "Rep of
the Quarter" (12/10) for sales, service and relationship-building excellence. Nominated by manager for "Sales
Rep of the Year" award (2010).
Strategic Business Consultant liaison
Hewlett Packard and Market Source - Columbus, GA - June 2005 to September 2010
Demonstrated product functionality, merchandising, marketing, and advertising; responsible for the functional
management of a portion of various projects and had input into strategic plans. Project examples include areas
within loyalty, marketing planning, brand marketing, marketing operations, and target marketing like product
marketing, multicultural marketing, retail marketing, etc. and educated/trained customers and associates on
HP products, and sold products at assigned events around Georgia and Florida. Convey expectations and
goals of Hewlett Packard, maintaining open lines of communication. Establish event and training standards for
each direct report. Monitor their progress against those standards and re-evaluate and establish new standards
on an ongoing basis. Coordinate POS with brands teams, Hewlett Packard and client.
Increase the sales and acceptance of Clients brands through the following: Developing a productive and
effective working relationship with all assigned market personnel. Support direct team with effective POS and
merchandising; convey Clients goals and programs to the field, provide additional product knowledge and
training.: Top 10% of sales of electronic devices in Florida region; Exceeded the monthly quota for selling 50
printers and 30 computers every month; Received the "Hewlett Packard Star Seller Award" for gaining 160%
of printer quota in November 2008; Achieved recognition for gaining 183% of computer quota in Aug 2007
EDUCATION
M.B.A. in Business Administration
Nova SouthEastern University - Davie, FL
2011 to 2013
BS in Health Science: Occupational Health
Florida A&M University - Tallahassee, FL
2004 to 2008
SKILLS
Strategy Development * Industry/Market Advertising * Supplier Relationship Management * Price/Cost
Negotiations * Edify consumer relationships * Education Consulting * Product Demonstrations * Public
speaking/motivational * Cross Functional Team Leadership