MICHELLE BRIDGES

acd2be@r.postjobfree.com 281-***-****

SALES PROFESSIONAL

“Achieve Bottom-Line Results via Strong Interpersonal and Relationship Management Skills”

Highly motivated and skilled health care professional seeks career advancement within dynamic, high growth

organization that welcomes fresh ideas, initiative, dedication and experience; demanding excellence in

consistently meeting business objectives and exceeding expectations.

C A R E E R PAT H

Director of Business Development Autumn Leaves Alzheimer's Care 06/2012- Current

Current regional position overseeing nine Licensed Assisted Living and Alzheimer’s Facilities. Achieved promotional

advancement from earlier position as Director of Sales and Marketing and Promoted to Director of Business Development.

Major Functions: Responsible for strategically planning and implementing outreach efforts focusing on

physicians, healthcare professionals, community groups, and other potential referral sources.

Achieving the highest sales closing ratio of all employees and to date.

Successfully achieved the highest number of professional referral sources since the establishment of company in 13 years.

Top Sales Performer 2012 & 2013

Average Daily Census/Occupancy at 95% +

• Developing and implementing hospital and rehab facilities referral relationships with physicians

• Monitor outcomes of growth activities while identifying process improvement opportunities.

• Responsibility for overall execution and implementation of visiting physician's and ancillary healthcare

agencies sales strategies with a focus of increasing volume and enhancing quality patient care in assisted

living environment.

• Worked with various healthcare agencies, hospital leadership team and directors for operational

improvements.

Director of Sales and Marketing Autumn Leaves Alzheimer’s Care 03/2012-06/2012

• Start-up / Opened 3 licensed Alzheimer's and Memory Care assisted living facilities in the Houston market.

• Director of Business Development of North Region overseeing nine locations.

• Created guideline procedures and measurement tools in sales, marketing accounts and relationship

management

• Evaluate business systematic functions including Sales, Marketing, Operations, and Administration

• Consulted with Regional and VP to implement solutions.

• Created a Reorganization Plan to improve the company brand.

Business Development Manager Optimum Personal Care Facility 05/2011- 10/2011

Six month contract position for New Construction Licensed Assisted Living Facility Type B.

Major Functions: Contract position to build and implement new policy, procedures, sales and marketing

strategies for New Construction and Start-up Assisted Living Facility

Successfully achieved 100% occupancy within the first 45 days and throughout contract period.

• Formulated a computer data base, advertising matrix, staff training manuals and in-services.

Located and hosted presentations by proposing potential business growth by contacting potential healthcare

partners or affiliates; discovering and exploring current and future opportunities.

Screening potential business accounts by analyzing market strategies, state and healthcare requirements.

Recommending equity investments and opportunities for expansion facility.

Developed and negotiated strategies and positions by examining risks and potentials.

Implement a sales strategy, reservation and waitlist program to facility.

Implement new and add enhanced services to facility and current healthcare affiliates and agencies at

facility

Sales and Marketing Manager Brookdale Senior Living 08/2010-

03/2011

Sales and Marketing Manager with Licensed Assisted Living and Alzheimer’s Facility and within 90 days advance to new

position with BSL as the Home Healthcare Director. As the interim Home Healthcare Director responsibilities included

developing and creating new programs and protocols within Brookdale Senior Living (BSL) Licensed Assisted Living Facilities,

BSL Skilled Nursing Facilities, and BSL on-site Home Health Care agencies to expand off-site in the Houston Region.

Major Functions: Maintain and improve the occupancy level and revenue productions of The Hampton

Shadowlake community in accordance with the marketing and business plans to include managing the sales

process and completing all activities required for a sale.

Consistently in the top 5% percentile of the South West Division with inquiry to move-in ratios.

Increased community census from 58% to 96% within 60 days.

• Manage and facilitate new business development relationships in the Hospitals and Rehabilitation facilities

to grow awareness of various programs offered with educational seminars.

• Plan and coordinate weekly / monthly events with legal and financial professionals, senior organizations,

appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement

communities, clergy, medical insurance providers and other local community contacts.

• Develop and maintain relationship with and generate leads through current residents and family members.

• Manage the sales process by assisting prospective residents, their family members, and /or advisors in the

decision making process by understanding their needs and educating them about how the community's

services and programs can meet their needs.

• Coordinate with other Sales and Marketing Managers with promoting move-ins within BSL Company for

Assisted Living, Memory Care, and Skilled Nursing and home health care needs.

Area Manager Encompass Home Health Care 9/2008 – 07/2010

Major Functions: Responsible for the business development to further increase patients for Home

Healthcare Services. Educate and promote wound care, cardiac, diabetes, rehabilitation and surgical

recovery disease management programs to physicians, specialists, hospitalists, hospitals, independent and

assisted living facilities, skilled nursing facilities, rehabilitation centers, dialysis centers and other healthcare

clinics.

Consistently in the top 10% of Area Managers in Region

Conduct 12-15 presentations weekly with 100-300 referral sources

• Responsible for educating the physicians and nursing staff on home health care services to gain referrals.

• Coordinate with Social Workers, Discharge Planners, and Case Mangers for the discharge of patient care for

HHC services.

• Establish and develop new business contacts in the healthcare industry.

• Area Field Trainer of the Southwest Region of the Texas

• Develop and implement quarterly sales and marketing plans.

• Prepare weekly business development reports for Divisional Manager.

• Create protocols/processes for high-risk patients, reduce hospitalizations and improve patient outcomes per

CMS/ Medicare Guidelines.

Marketing Director Atria Senior Living Group 4/2005 – 7/2008

Major Functions: Develop and maintain a database of current and potential referral sources. Oversee the

initiatives involving the creation of leads to enhance the tours for potential residents. Managing community

outreach programs along with Professional Referral Networking (PRN) resources to further increase

referrals to the community. Responsible for the development and implementation of effective systems to

ensure the success of the entire leasing process. Facilitate, present and tour to increase census of the

community.

Top 15% Nationally Ranked Marketing Director for duration

Increased census from 78% to 92% (three months period, and a semi-annual increase of 18% revenue)

• Prepare marketing plans/reports annually.

• Market to Hospitals, Skilled Nursing Facilities and Geriatric Physicians to coordinate admissions.

• Plan and arrange strategies with prospective residents, by offering Respite Stay or other incentives.

• Manage the admission process to include tours with responsible party to promote conversion to admission.

• Census development through the implementations of external and internal marketing programs.

• Arrange special onsite events to increase and promote the community to outside professionals.

• Develop advertising collateral for the community and specific events / promotions.

AREAS OF EXP ERTI S E

Business Promotion Business Development Marketing

Project Management Medical Medicare/ Medicaid

Terminology/Billing

Customer Relations Client Needs Assessment Sales Solutions

Organizational Skills Motivated Speaking Account Management

TECHNICAL SKILL SET

MS Office Business Applications Adobe Publishing

Windows Vista / XP/ Mac Adobe Photo Shop

QuickBooks 2009 Citrix

E D U C AT I O N

SAM HOUSTON STATE UNIVERSITY, MARKETING

NORTH HARRIS COMMUNITY COLLEGE, PRE-NURSING

CHAMPIONS SCHOOL of REAL ESTATE

A F F I L I AT E D O R G A N I Z AT I O N S

Alzheimer Association Chamber of Commerce AHCA

United Way Houston Business Professionals AHA

Sheltering Arms Healthcare Professional Network NCAL

HARCH Natl. Assoc. Healthcare Quality Houston Health Care

CARES

TORCH Harris Co. Healthcare Alliance

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