edmund f. lara

**** *. ********* ****. #***, MANHATTAN BEACH, CA 90266 949-***-**** acd1x3@r.postjobfree.com

Objective:

Accomplished, sales and marketing manager with extensive experience in sales, marketing, call center management,

developmental training, and finance and budget reconciliation, with ability and skill-set ready to provide a goal achieving,

shareholder mentality, and forward-thinking innovative leadership within a team and/or cross functional environment. I

am looking to join a pioneering organization that is perpetually focused on driving revenue, maximizing all accessible

market opportunities, and exploring maximum efficiency in systems and protocol, while maintaining the upmost business

ethics, standards, and values.

Strengths:

14+ years experience in high-volume dynamic call center settings focused on customer satisfaction,

team and individual goal achievement, rapidly building rapport and trust with clients, and reporting opportunities to

improve upon products, services, systems, and processes. 10+ years in a managerial role.

10+ years experience in leadership development capacity within experiential and classroom learning

environments building training modules from scratch, presenting to new and experienced employees, and maintaining

availability to team members for further coaching as needed.

10+ years experience in managing marketing projects from inception to execution and analysis.

Experience with SEO, PPC, social media, content marketing, press release, fund raising, event planning, writing copy,

direct mail, email marketing, trade show, analytics, web design, graphic design, etc. Maintained expeditious project

delivery and efficient workflow processes between clients, sales channels, creative (in-house and outsource),

fulfillment, and accounting/executive levels.

Accumulated experience has embedded within me an entrepreneurial mindset recognizing

opportunities and acting decisively to capitalize upon them, a philosophy to perpetually grow and learn to become

better at every level, and an unparalleled work ethic and pride in always putting my best foot forward.

Work Experience:

Sales and Marketing Manager, The Barcode Group – Los Angeles, CA (06/08 – Present)

Hire, train, and manage team of 8-10 inside sales representatives offering marketing products and services to help businesses execute

diverse digital and traditional marketing strategies. Manage reseller relationships to offer added value to clients and added revenue to

company.

Key Achievements:

Created and facilitated training modules including: sales techniques, marketing theory, brand

awareness, basic business essentials necessary to “think like an owner”, and software proficiency (Google Analytics,

Salesforce, CRM, Blog & Social Media Management, Adwords, Internal Proprietary Pricing Engines, all relevant MS

Office tools, Email Marketing Client, WebCEO, Adobe Photoshop, WordPress, web development, etc.)

Hands on experience designing and executing dozens of concurrent marketing campaigns (SEO, PPC,

social media, press release, fund raising, event planning, copy write, content marketing, direct mail, email, trade

shows, etc.)

Instigated, negotiated and managed strategic relationships with contract freelancers and affiliate partners

Private Label Sales and Marketing Manager, Web US Mail – Garden Grove, CA (10/06 – 05/08)

Manage team of 5-7 employees. Prospect, acquire, and retain relationships with clients. Create and maintain direct mail marketing

campaigns for clientele. Assist clients in learning online creation and ordering of personalized marketing materials. Lead projects with

inside sales team, creative team, freelancers, virtual workers, and fulfillment. Pre-press design and basic graphics experience.

Key Achievements:

Helped grow company’s Premier Accounts division to earnings in excess of $1 million within the first

year

Developed and launched a new division of business to train customers on how to maximize business

revenue by “white labeling” company’s website to give appearance that customers had a full service marketing

department available to their sales agents, thus increasing the company’s overall revenue

Individually developed and coordinated the implementation of new marketing strategies, marketing

collateral, and PowerPoint presentations for use by all of the company’s sales and marketing teams

Teamed with programming department and heads of customer service, pre press, production, and

accounting departments to develop internal all-in-one client/project/budget management software

Financial Consultant / Sales & Marketing Manager, Epic Financial Management – Irvine, CA (05/04 – 09/06)

Offer clients financial analysis services in an effort to strategize various plans to alleviate debts and/or reach mortgage pay-off goals.

Facilitate training of new hires and roll out of new products, services and systems.

Key Achievements:

Facilitated training workshops in a classroom environment as well as side by side on-the-job training

Oversaw the testing of prospective software programs, and trained all staff members on new/updated

systems in various fields including Calyx Point, PrimeDebtSoft, CreditSoft, etc. Created and instructed proper use of

spreadsheets and worksheets created in Excel, Word, Access

Proficient in Microsoft Office applications: Outlook, Word, Access, Excel, PowerPoint

Developed tools and processes to ensure that the team of 30 representatives consistently achieved

production goals set by management on a monthly, quarterly and annual basis

Financial Consultant, JP Landis – Irvine, CA (11/02 – 05/04)

Assisted clients in clarifying their financial goals and assisted them in developing plans to consolidate debts, with an emphasis on large

amounts of unsecured debt.

Key Achievements:

Communicated proficient knowledge of long term and short term solutions including but not limited

to refinance, home equity loans and lines of credit, bankruptcy and credit scoring to clients with varying levels of

understanding

Consistently recognized as the top producer (50+ originations per month) within the organization

Demonstrated excellent mastery of software tools including Outlook, Excel, Word, LEAD CRM

software, etc.

Customer Service / Fraud Coordinator / Lead Coordinator, Verizon Wireless – Irvine, CA (02/00 – 11/02)

Promoted to Fraud Department after first year of employment and moved to Technical Support department as Lead Coordinator within a

year thereafter.

Key Achievements:

Chosen to facilitate training of newly hired representatives within one month of hire date

Scored in the top tenth percentile within a major call center environment (600+ employees)

consistently exemplifying company core values as evidenced by performance evaluations which measured:

availability, time management, call quality, and customer retention

Quickly and thoroughly learned and applied knowledge of multiple switch maintenance programs for

over 11 major metropolitan markets including: Los Angeles, San Diego, Sacramento, and San Francisco. Multiple

software applications including Startouch and Prism (internally developed customer relationship management

programs)

Additional Experience:

Volunteer, Boys & Girls Club – South Bay (2009 – present)

Assisted with fundraising, event planning, administrative, and marketing responsibilities working with board of directors.

Key Achievements:

Assisted in acquiring new fundraising CRM software and transferring entire existing database of over

100 donors

Member of team in charge of planning and executing fundraising events such as golf tournaments,

poker tournaments, bowling events, silent auctions, and annual dinner galas

Provided several industry resources within digital and traditional marketing applications and offered

applicable industry expertise to execute various campaigns

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