Sara Marie Anderson

*** ****** ******

Foreston, MN 56330

763-***-****

acd1tl@r.postjobfree.com

Objective

To become an Advertising Manager.

E ducation

Sales & Marketing Management

Ridgewater College, Hutchinson, 2004-2005

Computer Art & Publishing

R idgewater College, Willmar, 2003-2004

Journalism

University of Minnesota, Twin Cities, 1997-2001

H igh School Curriculum

St. Bernard’s High School, St. Paul, 1993-1997

Software Skills

Proficiency with the following programs:

Adobe Photoshop Adobe Acrobat Adobe In-Design M icrosoft Word

Microsoft Excel M icrosoft Power Point M icrosoft Publisher M icrosoft Outlook Quickbooks

Work Experience

Advertising Copywriter

Grand Casino Mille Lacs and Grand Casino Hinckley

Onamia, MN May 2011-present

W rites and evaluates copy, recommends changes and approves as final, maintains job folders

and documentation.

Takes a concept or theme and develops copy that will achieve business goals.

Responsible for writing T he Gazette, a 20-page newsletter for more than 200,000 casino

customers.

Secures clear understanding of the objective and demographics of the campaign to ensure copy

is targeted to appropriate audience, while maintaining brand standards.

Collaborates with Advertising Director to produce the most compelling combination of images,

design and language.

Collaborates with senior management to facilitate and direct the development of new creative

strategies and goals, delivering measurable long/short term results.

Develops techniques to reach new customers and enables company to maintain the competitive

edge.

Sells concepts, strategies and direction to senior management.

Conceives the approach and style for projects and adjust the creative to optimize results.

C reates copy for employee training manuals and meetings

Assists the Entertainment Department by writing emcees for all concerts

Contributes copy for Player Development materials

C reates copy for website, Social Media sites including Facebook and Twitter, and email blasts

to casino customers

W rites the Casinos overhead and telephone on-hold messages.

P roofreads all internal and external collateral

O ffice Manager

G lenn Roofing and Construction

Princeton, MN July 2008-January 2011

Scheduled all job projects accordingly.

Negotiated with insurance companies final pricing for all jobs.

P rovided direct support to the president and vice president. Also provided support to all sales

representatives.

Served as the primary person in the company to handle all phone calls and correspondences.

Updated web content and provided marketing materials

Staff Writer / Journalist

St. James Plaindealer/Publishing

St. James, MN, April 2007-March 2008

W rote news, government, and feature stories relating to the community of St. James and

Watonwan County.

W rote stories for special sections in a 12,000 plus weekly Shopper. Special sections included

b ridal, home improvement, back-to-school, new businesses, salute to veterans, and restaurant.

Took photos using digital equipment and edited in Photoshop software. Directed the layout of

t he paper (indicated placement of stories in the paper according to relevance).

Received assignments and did own research in order to develop story ideas.

Staff Writer / Advertising Representative

The Glencoe Enterprise

Glencoe, MN November 2006-April 2007

Collected and analyzed information and newsworthy events in order to write news stories for

publication, including sports.

Assisted in layout and design of the newspaper.

Acted as advertising representative for the newspaper.

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