David H. Zecchin

* ****** ***** *****

Darien, CT 06820

917-***-****

acd1c1@r.postjobfree.com

Professional A product, marketing and technology visionary providing the

Profile leadership necessary to create and ship products that deliver

superior business results. Demonstrated ability to perform at

the intersection of technology and the liberal arts to provide

solutions that empower the user and enable the company to react

quickly and efficiently to the changing marketplace. Extensive

experience with ambitious product development cycles. Record of

achievement in conceptualizing innovative products and

development approaches that pave the way for significant sales

and profit increases. Fluent in Italian.

Strengths 20 years of online product, business and internet technology

experience, this includes corporate (FreeScore.com, Pitney Bowes

& Prodigy/IBM) and startup (Vitals, Mail.com, Prodigy Internet,

InGame Media) experience.

Leadership, ideation and creation of products that integrate

visual, interactive, and technical elements to engage users'

interest and provide a unique competitive edge in the

marketplace.

Formulating business process and scalability strategies that

optimize the use of existing infrastructure, while judiciously

allocating human and capital resources.

Professional Experience

4/11 - Vitals (MDx Medical Inc.), Lyndhurst, NJ.

Present

Vice President of Mobile. Management of mobile business for

organization, this includes both B2C and B2B SaaS offerings.

Established strategic plan to expand mobile presence and third

party product and services assessment for application to the

company and speed to market benefit. Reporting to CEO,

interfacing with major accounts and with company board as well

as ongoing council to board members on mobile & product

initiatives and roadmap planning.

Key Accomplishments

Launch of Vitals iOS app for iPhone and iPad . Lauded by Newsday

and eWeek, 2013 Webby nominee and in review with Apple to be a

featured app.

Creation and management of company wide mobile responsive design

strategy and mobile product road map: web, iOS and Android

products for consumer, physician and B2B.

Increased mobile traffic, smartphone and tablet, on web products

by 100+%.

Vice President of Product. Management of company product road

map and focused the organization on product and user centric

initiated strategy. Created and grew product department to

eleven people in six months consisting of three departments:

product management, creative services and process/project

management. Introduced various process optimization techniques

as company rapidly expands in quantity of work and head count to

maintain efficiency and quality of work.

Key Accomplishments

Increased over all click through of ad traffic on site by 40%

within first 100 days by optimizing user experience and

navigation behaviors within product.

Launch of user centric content product breaking user engagement

and ad click records by 5 fold.

Planning and establishment of Vitals.com update. This effort

includes new user experience architecture, site redesign and new

functionality roadmap including personalization, community and

social media integration.

6/08 - 4/11 FreeScore.com LLC., Norwalk, CT.

Director of Product Management. Led new product development,

strategic initiatives and modernization of company product

suite. Managed suite of financial, identity and family products

of the organization representing over $200M in company revenue.

Owned 3rd party relationships supporting current products and

sourcing for new product initiatives. Appointed as customer

advocate and driver of customer experience from UX to

experiential behavior of products, email communications and

customer service. Company web analytics expert and mentored

members of analytics and marketing department on user experience

analysis. Leading teams of managers, product managers, and

creative/UI specialists performing new product research and

development, market opportunity and competitive analysis,

identification of product financial scope, development of

business cases for internal funding, and definition of product

business requirements and resources, both internal and external

3rd party, required for product implementation.

Key Accomplishments

Launched a new suite of consumer financial and identity products

with FreeScore.com, Identityhawk.com, and CreditScoreExpress.com

enabling opportunity for a FreeScore and IdentityHawk national

TV & online marketing campaign for direct to consumer

subscriptions.

Launched FreeScore iPhone app for subscribers to online product.

11/06 - Pitney Bowes, Inc., Stamford, CT.

6/08

Web Strategy Advisor. Advising executives on Web 2.0 and mobile

for B2C and B2B, legacy website transitions, web user

experience, project management, and thought leadership. Tasks

included: product management, SEO, marketing, social networking,

ebusiness, creative direction, web production, new product

introduction, website operations, best practices, and process

creation.

Key Accomplishments

Product management and interface creation of Web 2.0

applications for key enterprise clients which account for 70% of

company revenue. Increased conversion rates by 2-10% of web and

email promotions for newsletters, surveys, online store, and

product offerings.

01/05 - ERP1 - Consulting, Darien, CT.

Present

Owner/Principal. IT consultancy for businesses, non-profit, and

individuals. Providing direction on mobile and web strategy,

product management, design, user interface, IA, functionality &

SEO/SEM.

01/01 - InGame Media, Inc., New Haven, CT.

12/04

Co- Founder - President. The first media business solely

dedicated to interactive product placement advertising in video

games. Pioneered the in-game advertising market by developing

the in-game media business model and industry standards and

processes. Managed company board, venture capital, business

development, legal, HR, marketing, public relations, business

plan, financial budgeting/forecasting and accounting. Performed

Angel/VC investor presentations.

Key Accomplishments

Established, negotiated and maintained all partnerships with

game publishers, developers and media. Generated all ad

inventories for sales. Also managed custom placements for

advertisers.

Represented company and spoke at various domestic and

international trade events on the topic of advertising and

promotions in video games ex: E3, NYNMA, IGL London.

9/98 - Mail.com, Inc., New York, NY.

01/01

Creative Director / Department Head. Led department of project

management, web production, design/UI, and content

management/software development. Total of twenty four reports,

$4M budget, for all 150+ company co-branded sites (B2B & B2C).

Responsible for budgeting, employee & organization development,

performance reviews, and recruiting. Chief technologist for

advertising, marketing, browser security, and web production.

Instituted standards and processes and served as one of four

members on technology steering committee. Integral advisory role

to C level management for current and emerging technologies.

Managed growth of department from four to 25 people.

Key Accomplishments

Co-led vision of next generation WebMail product, with head of

Java software development. Accomplished product features,

modular architecture, and content management system. Empowered

rich customization and branding, while insuring product

performance and uptime. Decreased launch times by 75%, turning

department into a profit center for the company.

Led the corporate effort to develop the company logo and define

online and print identity.

Implemented operational strategies and first project management

team in the company. Achieving cost savings by running 25% below

budgeted headcount.

Increased the ad revenue/value of products tenfold by adding

rich media to the arsenal of online ad units and introducing

more profitable ad/marketing technologies.

Instituted employee enrichment and team building events which

helped reduce department employee churn from three months to

1.25 years. Also created and supported companywide programs to

increase employee loyalty helping to further reduce over all

churn for the company.

Co-designed, with head of facilities, an innovative new floor

for department. Space was created for 50% less per square foot

than city average. The floor became a company showpiece.

10/94 - Prodigy Online Services Company, White Plains, NY

9/98

Senior Manager of Web Products. (6/97 -9/98) Oversaw the

development and deployment of all web products within Prodigy

Internet (PI), achieving 99.99% uptime. Created and implemented

standards and processes to further improve roll out process.

Defined requirements and development time cycles based on

business objectives and ensured on-time execution of projects.

Key Accomplishments

Led successful implementations of weekly code releases to the

Prodigy Internet Service.

Developed product plan for new B2B offering leveraging and

adapting current B2C products as well as third-party

relationships and ideas with product development team.

Manager, Product Management - Prodigy Internet. (1/96 - 6/97)

Led cross-functional teams developing PI products and defined

business requirements. Coordinated development efforts across

business units and disciplines. Created system enhancements,

standards and documentation, including file/server conventions

and protocols, navigation tools, and file management techniques.

Researched and evaluated third-party products for their

potential benefit to the company. Regularly performed product

demonstrations for investors, the press, and senior management.

Key Accomplishments

Executed critical milestones, enabling the commercial launch of

PI on schedule on Oct 1996. Received special recognition for

exemplary performance with the President's Award in 1996.

Visionary and product manager of the Prodigy Internet NavBar,

hailed by CNET and ZDNet as "Prodigy Internet's best

contribution to the internet". Emulated by Snap!, MSN and AOL.

Led from proposal to integration of new paradigm promoting both

internet and Prodigy user created content alongside of

proprietary content. Prior system was proprietary content

centric.

Architect of companywide web implementation process for all PI

content and software, including version control and product life

cycle. Utilized by several hundred onsite and remote employees.

Senior Developer/ Team Leader. (10/94 - 1/96) Led the creation

of successful and industry acclaimed websites. Participated in

product development of Prodigy browser, which gave Prodigy

recognition as the first online service to embrace the web.

Created company's first web production process. Led the

transition of content from legacy technology to the web, and

developed internet training program to transition employee

knowledge. Received the Vice President's Award in 1995.

Education Kenyon College, BA, 1993.

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