LESLIE MANCUSO

914-***-****

acczhc@r.postjobfree.com

PROFESSIONAL SUMMARY:

A seasoned, creative and energetic sales and marketing professional with expertise in new

product development, sales training, collateral creation for print, online digital and social

media marketing. Recognized for decisive leadership while creating and maintaining a goal

orientated team. A Proven track record in developing and implementing strategic vision while

increasing sales and profitability. Instrumental in successful implementation of B2B and B2C

marketing and social media strategy. Ability to face challenges head while executing sound

decisions through collaboration and infusing a positive and high energy atmosphere. Proven

success in developing and supporting products and marketing efforts that impact sales growth .

Consultative Selling Approach Leadership Results-Oriented Team Player

Strengths and Areas of Expertise:

Ability to prioritize work and meet deadlines

Effective communication skills and negotiating skills

Capable of juggling several priorities on a regular basis while working independently,

strategically and creatively

Cross -functional team leader

Budgeting and analysis

Proactive and creative problem solver

Develop strong partnerships with local organizations and community to further increase brand awareness

Execution of exemplary customer service to drive customer satisfaction

Sales training

Technical Expertise:

Proficient with Microsoft Office Suite (including Excel, Word & PowerPoint),

Microsoft Outlook, Adobe Acrobat Professional

All Media Publishing – V.P. of Sales & Marketing; June 2013 – Current

Responsible for Sales & Marketing – Including print, online, digital and social media.

Create Sales Presentations and Marketing collateral.

Focus on long term team building to achieve sales objectives.

Develop promotions and collateral to market products.

Manage marketing budget, implementation and analysis.

Lead weekly sales and marketing strategy meetings.

Goal setting and financial management.

Support strategies that drive business to websites increasing unique visitors from 40,000 to 123,000 in 6 months.

Participate on inside sales calls for training purposes; increasing sales objective.

Accompanied sales team in the field when necessary.

Implemented a culture of selling through a consultative approach through understanding client’s needs, therefore,

gaining customer loyalty, retention and increasing sales.

Implemented a partnership with HR to recruit the best talent for long term retention and profitability.

Assisted in lead generation and pipeline management.

Promote brand awareness through networking, sponsoring and attending community events while developing

partnerships with other business and local organizations.

Create new products and services to offer clients.

Chase Media Group – Westchester, NY - Marketing Manager; March 2008 – June 2013

Senior level management driving sales and marketing initiatives within the organization.

Responsible for development and execution of marketing plans, new product launches and promotions.

for seven business units within one multi-media company.

Developed and implemented highly effective sales tools and marketing collateral.

SEO, SEM, PPC campaigns

Executed print, online, digital and social media marketing campaigns.

Developed a culture of selling through a consultative approach through understanding client’s needs, therefore

gaining customer loyalty, retention and increasing sales.

Provided competitive analysis.

Co-lead weekly sales meetings to communicate integrated marketing and sales campaigns.

Created customer intelligence to evaluate marketing and economic trends, thus increasing sales 30%.

Participated on inside sales calls and training modules to obtain new business and/or close the sale.

Instituted quarterly customer centric seminars and workshops.

Ensure social media networks are elevated and activated by team.

Developed and directed marketing strategies and tactics across direct response channels including email, and

content web management.

Training and development of company employees.

Built effective and successful teams for new product launches.

Implemented research teams to follow customer satisfaction and market trends taping into new markets.

Launched promotional product division.

Responsible for CVC Audit data and analysis.

Created partnerships with local business and community organizations to promote brand awareness.

Awards & Accomplishments:

New York Free Community Papers Association – Marketing Awards 2008, 2009, 2010, 2011 & 2012.

America Free Community Papers – 1st place for Best Self-Promotional Ad Nationwide 2010.

Trine Products Division of DESA International – Bronx, NY – Marketing Manager; June 1995 – January 2003

Consumer goods marketing manager for product category of Door Chimes.

Created various marketing mixes and displays for top home improvement retailers.

Monitored product sales and identified potential areas for expansion and development.

Promoted products at trade shows.

Implemented and created new packaging changes.

Delegated and supervised tasks relating to Art, Engineering, Customer Service and Literature Departments.

Prepared and delivered strategic planning and new item promotional presentations.

Generated ideas for product promotions.

Led Cross Functional Team ( manufacturing, logistics, engineering, art and sales

departments) through the new product development process.

Proposed and revamped product mixes for store sets generating sales increase upwards 25%.

Identified Market trends for development and merchandising of new products.

Created business and marketing plans, strategic planning presentations and new product opportunity and

launch documents.

Provided direction throughout the design process of packaging, signage, press releases and

promotional materials.

Attended sales meetings with top retailers to assist in the promotion of product line.

Analyzed raw cost for products to develop and implement retail pricing into market place.

Frequently and successfully interfaced with executive management to get products into market place on time and

on budget.

EDUCATION: Hunter College (C.U.N.Y.)

Bachelor of Arts

PROFESSIONAL AFFILIATIONS:

Member Professional Women of Putnam

Member Professional Women of Westchester

Member of Direct Marketing Association (DMA)

Elected member of Board of Trustees for the Mahopac Central School District (2011-2013)

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