Cheryl Shaver

*** ***** ****** **, ******** OH **145 216-***-**** accx9r@r.postjobfree.com linkedin.com/in/cherylshaver/

Summary

Bringing value by guiding people and projects in collaboration to clearly define objectives, evaluate and optimize

processes, communicate expectations, and put actionable plans into practice.

Sales & Business Development Expertise Relationship Management Expertise

Client Acquisition & Development Effective Communication & Presentation

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Strategic Planning & Organization Consultative Sales

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Budget Responsibility Contract & Agreement Negotiations

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Self starter/Results Oriented Client Relations Management

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Professional Experience

Director, Sales & Marketing, d’marie inc. Chagrin Falls OH, 10/12 – 11/13

Lead outside sales, social media and operational slim-down to increase brand control, and shed ineffective sales force.

Director Branding/Sales, Beecology Bedford Heights OH, 6/10 – 2/12

Lead family-owned bath and beauty manufacturer from local to national distribution, achieving 50% sales growth in 1 year.

• Built brand awareness and national partnerships with Universal Music, Shoes.com and brand artists.

• Managed distribution partnership and account relations as well as day-to-day operations and sales & trade events.

Consultant, Malibu Live - Malibu Performing Arts Center 6/08 – 1/10

Assistance in developing innovative music business model for the streaming of live audio and video from a state-of-the-art

music studio & performing arts facility. (www.malibuperformingartscenter.com)

• Collaborate on creation of unique business model to monetize content in partner with artist.

• Conduct research on target list of artists, technologies, marketing partners, and potential sponsors, to maximize

revenue and launch impact.

• Secure artist licensing deals, sponsors, distribution and marketing partners to generate new revenue.

Director, Business Development, Hobnox USA, Inc. Boston MA, 1/08 – 6/08

Collaborated with programming and marketing departments to shape and execute the business model of this social

entertainment platform, including full plan to launch in US market.

• Secured reciprocal marketing partnerships with content owners and media outlets such as Universal Music Group,

Indiefilm.com, Slamdance Festival, and College Music Journal, to increase brand awareness at no cost to either party.

• Communicated goals to outside service providers and managed the marketing and execution.

• Built plans and presented to artists, mangers, booking agents and sponsors for long term sales and distribution

initiatives.

Vice President, Music Development, YeboTV Mayfield Heights OH, 1/07 – 12/07

Integral to the ground-up creation of new ‘live music’ streaming web portal with a social-networking component. Web-cast

over 100 shows, including a Slayer concert that was viewed in over 60 countries.

• Arranged meetings with all major music distributors, as well as artist managers and agents, raising the company’s

profile and resulting in opportunities for top-tier artist promotions and label agreements.

• Directed the creation and negotiation of licensing agreements with artists and their agents.

• Created distribution and marketing partnerships with Hot Topic, Malibu Performing Arts Center, ESP Guitars,

VerveLife Digital Agency and multiple entrepreneurial music website owners.

• Built and managed an internal support team of 6 sales and marketing employees.

• Managed all outsourced legal, public relations, and marketing efforts.

Regional Marketing Manager, XM Satellite Radio Cleveland OH, 4/06 – 12/06

Temporary consulting position, managed a retail field sales staff of 5 in Midwest region.

Cheryl Shaver

922 Dover Center Rd, Westlake OH 44145 216-***-**** accx9r@r.postjobfree.com linkedin.com/in/cherylshaver/

Director, Business Development, UltraStar Entertainment New York NY, 10/04 – 3/06

Identified and pursued top-tier artists for fan club website company launched by David Bowie, offering online marketing,

sales and ticketing solutions. Signed multi-million dollar deals with artists such as Tim McGraw, Red Hot Chili Peppers,

Counting Crows, and Destiny’s Child.

• Researched potential client acquisition and calculated financial revenue/risk.

• Established relationships with key managers, lawyers and business associates related to these clients.

• Crafted and presented marketing plans specific to each artist’s needs and goals. Artists included Bob Dylan, Coldplay,

AC/DC, Green Day, Santana, Madonna & U2, Rolling Stones, Sting, David Bowie.

• Managed creation of legal contracts, and negotiated closing of deals with artist managers and legal counsel.

Director, East Coast Retail Sales, 5.1 Entertainment Group New York NY, 2/01 – 9/04

Lead East Coast sales and marketing initiatives and implemented strategies integral to the development of a 5.1 audio

series, resulting in $10M of unfound business. One-year consultancy lead to full time employment.

• Developed and managed retail and distribution relationships.

• Strategize quarterly revenue goals for all east coast retail outlets and managed appropriate marketing spend

associated to effectively reach sales goals.

• Created and managed live events, and consumer advertising and marketing.

Director, Sales & Marketing, imix.com, inc. New York NY, 7/99 – 9/00

Executed online marketing & sales strategies to improve branding, online visibility, and revenue for a custom disc creation

website. Secured a catalog licensing deal with Subpop Records.

• Sourced content and negotiated licensing contracts.

• Developed and managed relationships with labels and music content owners.

Vice President, Sales, Velvel Music Group New York NY, 1/98 – 4/99

Formulated and implemented national sales strategies in relation to the development of new talent, and the capitalization

of existing catalog opportunities.

• Structured sales department including one field staff report in newly formed independent record company.

• Set and managed budgets and crafted artist marketing plans to ensure reaching sales goals with fiscal responsibility.

• Effectively managed national sales & marketing relationships and communication with all BMG Distribution staff,

inclusive of NY home office and nine branch offices as well as national retail accounts.

• Managed relationships with sales accounts nationally and provided consistent information to increase orders and

marketing resources to increase sell through.

• Elevated exposure and sales of artists and labels to first-time national level (Bottom Line Records, Amazing Crowns,

Gypsy Records, Libido).

Label Director, Capitol Records Cleveland OH & Chicago IL, 2/92 – 12/98

Directed and motivated a distribution sales and marketing staff, setting priorities and label vision. Established and

maintained retail relationships, created artist development plans, managed advertising budgets and artist activity in ten -

state Midwest region. Promoted from five to ten state territory, consistently exceeding sales and marketing goals.

• Efficiently managed over $1MM annual marketing budget, including national, regional and independent accounts.

• Essential to the marketing and sales success of platinum-selling artists such as Radiohead, Foo Fighters, Everclear,

Bonnie Raitt, Beastie Boys, Frank Sinatra, Bob Seger, Mazzy Star and the Beatles.

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