JON LEWALLEN

**** *.*. *** *** Dr., Kansas City, MO 64157

402-***-****

accwb2@r.postjobfree.com

http://webprofile.info/jlewallen/

MARKETING MANAGEMENT

Highly successful and results oriented marketing executive experienced in brand marketing and business development for

leading brands in the food and beverage and manufacturing industries. Uniquely able to translate organizational and

customer needs into effective solutions, then define, prioritize and achieve project objectives through well -rounded and

collaborative decision making. Proven ability to develop impactful strategic plans and lead professional staffs to

successful ends. Highly effective company ambassador, generating prodigious customer relationships . Demonstrated

skill in successful program development and process improvement. Other competencies include:

Business Development Creativity and Integration Consumer Research/Analysis

Relationship Building Leadership Multi-Program Development

Conflict Resolution Decision Making Team Building

Strategic Planning P&L Management New Product Development

Career Highlights

Researched and introduced differentiated series of spiral sliced ham products with multiple flavor profiles, becoming

the #1 brand in the U.S. and Canada with sales of approximately $30 million.

Led the development and execution of a consumer and trade marketing campaign increasing consumer awareness an d

product differentiation, growing total company sales to 240 million from 30 million pounds of product, resulting in

company recognized as the number one brand in the U.S. and Canada.

Led the development of a unique product line of small, natural-muscle boneless hams appealing for year-round,

everyday use domestically and internationally, increasing non-holiday sales volume 20% with a 37% increase in sales

margins.

Planned and implemented creative approach to marketing company and products in effort to minimize threat from

competitor in largest market, forcing competitor to abandon promotional campaign and advertising activities, and

maintaining a dominant market share with sales of more than $35 million.

Developed the package designs, sales presentation and advertising materials for a new product line featuring smaller

sizes and more relevant ready-to-eat and everyday product positioning, growing line to 1.5 million pounds and $4

million in sales in the first year.

Managed the initial launch and first year introduction of new, proprietary and innovative packaging for products

offering consumer convenience and significant brand differentiating, increasing margins approximately 85% and

adding $2 million in incremental margins.

Led the development and implementation of creative strategy used by contracted advertising and public relations

agencies to build brand awareness, increasing brand recognition to 55% from 5% in 10 years.

Initiated consumer friendly redesign of all labeling and packaging to include color photos depicting different product

preparations, adding 10% to overall sales.

Led the development of a modular, product-specific point of sales merchandising program featuring a variety of

unique and traditional branded materials including banners, case dividers, pamphlet displays and coupon dispensers,

resulting in retailers increasing total sales 35% and margins 25%.

Lewallen – page 2

Professional Experience

FARMLAND FOODS, INC. – KANSAS CITY, MO 2009 – 2013

COOK’S HAM, INC. – LINCOLN, NE 1986 – 2009

Business Development Manager – Farmland Branded Fresh Pork 2012 - 2013

Responsible for managing all activities associated with launching and managing specific product line . Accountable

for directing allocation of raw material, effective plant allocation, utilization and scheduling, and managing packaging

material availability and utilization. Tasked with helping drive sales team performance, ensuring store level execution

of merchandising and promotional materials, and effectively manage the P&L.

Director of Marketing – Cook’s Ham and Farmland Hams 1992 – 2012

Responsible for managing the strategic direction and execution of all brand image communication, product

promotion, advertising, sales support and incentive programs, market research, packaging design, new product

development, customer presentations and website development and maintenance. Accountable for growing product

sales and distribution and tasked with new customer acquisition and margin growth.

Marketing Manager - Cook’s Ham 1987 – 1992

Responsible for managing all brand and company image communication, product promotion, advertising, sales

support and incentive programs, market research, package design, and customer presentations . Accountable for

growing product sales and distribution and tasked with new customer acquisition and margin growth.

AYERS & ASSOCIATES – LINCOLN, NE

SWANSON RUSSELL, INC. – LINCOLN, NE

Account Executive – Full-Service Advertising Agencies

Responsible for counseling and leading the marketing strategy development and execution of all advertising and

promotion elements for a assigned client companies in a diverse range of industries. Tasked with actively leading and

managing the timely and effective creative and production work require d within the agency and all agency personnel

involved including all outside vendors. Effectively manage the work load within the agency and all billing for

assigned clients.

Education and Awards

Bachelor of Science, Business Administration - Nebraska Wesleyan University, Lincoln, NE

Graduate Studies, Marketing and Advertising – University of Nebraska, Lincoln, NE

Executive Marketing Workshop – Northwestern University, Chicago, IL

CLIO Award Winner

Corporate Citizenship

National Agri-Marketing Association

American Advertising Federation

Downtown Optimist Club – Lincoln, NE

D.A.R.E. Program Corporate Partner - Lincoln, NE

School Board Member – Trinity Lutheran Elementary School – Lincoln, NE

United Way Fund Raising Committee – Lincoln, NE

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