Anna Ilinskaya

MBA, Marketing and Advertising Professional

acctq4@r.postjobfree.com

Summary

MBA in Marketing

Skilled Marketing Professional versed in driving positioning, pricing and go-to-market strategies - B2B as well

as B2C. In-depth knowledge of market needs and trends. Comprehensive background in lead generation,

tactical and strategic planning as well as web, social, traditional and e-mail marketing. Successfully drives

growth in company ROI through innovative and cutting-edge marketing campaigns.

Accomplished Manager, Market Research, Strategic Marketing, Marketing Plan Development

Budget Development and Management, Web 2.0 savvy, Social Media Expert, Digital Marketing, Graphic

Design

Experience

Marketing Specialist at Ackros Chemicals

January 2012 - Present (2 years 2 months)

Initiated market research studies and analyzed findings.

Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.

Analyzed business developments and monitored market trends.

Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines

and services.

Analyzed third-party data and investigated new growth opportunities.

Preserved brand integrity by monitoring the consistency and quality of marketing content.

Cultivated effective partnerships with engineering, marketing, sales and customer support staff.

Traveled nationally and internationally to meet with customers and deliver clear company messages.

Marketing Manager at GB School Guide

May 2007 - August 2011 (4 years 4 months)

Initiated market research studies and analyzed findings.

Directed and coordinated marketing activities and policies to promote company's services.

Coordinated and participated in promotional activities.

Boosted website traffic by 20% by creating an integrated social media strategy.

Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.

Wrote off-site SEO content such as press releases, guest blog posts and informational articles.

Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword

research tactics.

Collaborated with designers and the editorial team on marketing materials.

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Marketing Manager at Unger Enterprises

January 2005 - August 2006 (1 year 8 months)

Initiated market research studies and analyzed findings.

Designed new packaging and identified pricing levels for existing products to capture new market niche. This

was achieved by researching buying behavior and demographics of Lowe’s customers, as well as in-store

competitive products/packaging. The result was taking market share from Velida’s and Casabella’s

competitive products.

Translated Lowe’s Hardware customer requirements for Unger Industrial product development team,

enabling Unger to get within new distribution channel for female buyer target market.

Devised a totally new and creative approach to trade-show presentation, which generated three times as many

leads as previous tradeshows. Developed new booth design for Housewares and Hardware trade-shows. New

design attracted more people into the booth space generating increase in product sales.

Created effective messaging using language, graphics and marketing collateral.

Wrote an average of 5 press releases and media advisories each month for event announcements and public

relations efforts.

Cultivated and managed relationships with key clients, vendors and community partners.

Marketing Manager at Marketing orbit, LLC

November 2002 - December 2005 (3 years 2 months)

Initiated market research studies and analyzed findings.

Reviewed the financial aspects of product development, such as budgets, expenditures and research and

development appropriations.

Analyzed business developments and monitored market trends.

Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Developed and implemented campaigns for email, online advertising, search engines and direct mail.

Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.

Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign

themes.

Compared agency and vendor marketing expenses against established budgets.

Collaborated with designers and the editorial team on marketing materials.

Coordinated with internal business divisions, agency partners and local vendors to guarantee on time,

cost-effective delivery of all marketing communications materials.

Marketing Manager at Valpey Fisher Corp.

January 2000 - November 2002 (2 years 11 months)

Initiated market research studies and analyzed findings.

Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.

Reviewed the financial aspects of product development, such as budgets, expenditures and research and

development appropriations.

Conceived and managed design of new website for Valpey Fisher Corp by working with engineers,

distributors and website developers. This website allowed for existing clients to see the complex oscillator

price by changing product parameters. It also allowed potential customers to see all variable of complex

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product parameters by playing with possibilities on the website. This website generated many qualified leads

and new contracts.

Directed and coordinated marketing activities and policies to promote products and services.

Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Communicated marketing teams' plans and accomplishments to verify alignment with senior management

objectives.

Cultivated effective partnerships with engineering, marketing, sales and customer support staff.

Compared agency and vendor marketing expenses against established budgets.

Collaborated with designers and the editorial team on marketing materials.

Managed project deadlines and monitored milestones through completion stage.

MarComm Manager at Tractel Inc

January 1998 - January 2000 (2 years 1 month)

Developed key messaging, branding and positioning statements.

Coordinated trade shows, media buying and planning, sales promotions and direct mail campaigns.

Created and maintained company web pages using HTML

Conveyed noteworthy information about project successes and product updates to customers.

Drafted and managed print, online and social media communications designed to promote company brand,

image and values.

Coordinated news releases, media responses, press packets and placement of stories in national trade

publications.

Oversaw and adhered to the communications department budget.

Proofed and approved production and printing drafts of promotional materials.

Collaborated with designers and the editorial team on marketing materials.

Projects

Technical Sheet Sales Tool

December 2001 to December 2001

Members:Anna Ilinskaya

Languages

English

Russian

Skills & Expertise

Online Marketing

Marketing Strategy

Marketing Research

Website Design and Management (Knowledge of

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HTML)

Social Media Marketing

International Marketing

Pricing Strategy

Budget Forecasts

Brand Management

Product Marketing

Project Management

Account Sales Strategies

Marketing Management

SEO

Web Design

Product Development

Education

Northeastern University

MBA, Marketing, 1996 - 1998

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Anna Ilinskaya

MBA, Marketing and Advertising Professional

acctq4@r.postjobfree.com

Contact Anna on LinkedIn

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