Namon Jones
Vice President of Sales at Clear Channel Outdoor
acct2l@r.postjobfree.com
Summary
Seasoned executive leader with over 15 years combined experience profitably impacting corporate performance
through skillful development of effective marketing strategies and sales management programs to achieve and
exceed company objectives. Reputable for fulfilling national sponsorship contracts, growing territories,
increasing revenue streams, and developing professional teams and personnel, while maintaining the continued
delivery of top quality services.
Specialties: • New Business Development
• Account Acquisition
• Market Penetration
• Territory Expansion
• Proposal Development
• Tactical Planning
• Project Management
• Account Expansion
• Sales Forecasting
• Marketing Solutions
• Training/Development
• Profit Growth
• Post Sales Support
• Team Leadership
Experience
Vice President of Sales at Clear Channel Outdoor
September 2013 - Present (6 months)
$55M Sales Division of Clear Channel Outdoor. Clear Channel Outdoor Holdings, Inc. is one of the world's
largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five
continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings, Inc.
offers many types of displays across its global platform to meet the advertising needs of its customers. This
includes a growing digital platform that now offers over 1,000 digital displays across 37 U.S. markets.
directs the branch sales activities in line with the overall CCO strategy & operating plan and with the
objectives of maximizing branch sales, increasing overall CCO revenue, and driving revenue. Primary
responsibilities include building & effectively managing the sales team, using data & analytics to make
decisions and create branch sales strategy, and identifying potential new & deepening existing business
Page1
relationships to achieve branch performance goals.
*Build a talented sales team through recruiting, hiring, onboarding, training, managing, coaching &
motivating with the goal of achieving sales & revenue targets.
*Drive results through others by managing team performance and holding them accountable against
expectations.
*Provide training, coaching & feedback (through observations and data) and consistent processes (including
annual goal setting and performance targets) to create a high performing team.
*Clarify expectations by implementing and maintaining management routines and operational rigor (for
example, Sales metrics, performance objectives, dashboards, Team Meetings, 1-1 Meetings, delegated
activities).
*Review and approve pricing for proposals.
*Work with business partners to ensure efficient operations, provide input, and resolve issues (Operations,
Marketing, and Finance, as needed).
*Provide budget input, and then manage & attain budget revenue objectives for the branch.
Northeast Regional Digital Sales Director at Radio One
January 2012 - September 2013 (1 year 9 months)
$15M Digital Sales division of Radio-One, Inc. with 11 websites, mobile applications, streaming and social
media networks providing solutions for businesses of all sizes. Responsible for overall interactive revenue
budgets and quotas. Primary focus is developing digital solutions for new and existing clients and managing
the sales process daily. Responsibilities also include integrating digital products with existing broadcast
campaigns; working side by side with Sales Managers and Account Executives in local, regional, and national
divisions with four-legged sales calls; Forecast revenue on a daily, weekly, & monthly basis to ensure that
goals and quotas are met. Manage the local digital sales staff; Work with the ad-operations team to optimize
new and existing campaigns. Provide weekly sales reports for follow-up and forecasting opportunity. Lead,
coach, manage and develop Local/District Sales Managers and Media Consultants in multiple cities across the
DC/MD/VA areas while managing sales processes and reporting. Observe sales calls for coaching
opportunities to optimize results and intervene to resolve performance problems. Develop and implement
positive working atmosphere, and focuses on staff motivation. Proven track record of developing strong
teams.
• Strong knowledge of SEM, SMS Text messaging, and Mobile Applications
• Strong knowledge of digital analytics within the ComScore and Omniture Platforms
• Proven track record of media sales success
• Proven record of leading an experienced sales team in developing new business on search engine marketing,
on-line directories and on the mobile platform.
• Responsible for the recruitment of sales talent.
• Analyze marketplace and competition across markets to determine most effective pricing and sales
strategies.
• ability to forecast, budget and execute a clear plan and vision
General Sales Manager at Yellowpages Industry (AT&T/Supermedia/Verizon)
Page2
June 2010 - January 2012 (1 year 8 months)
Responsible for overall revenue performance and market share. Lead, coach, manage and develop
Local/District
Sales Managers and Media Consultants in multiple cities across Virignia while managing sales processes and
reporting. Observe sales calls for coaching opportunities to optimize results and intervene to resolve
performance
problems. Develop and implement positive working atmosphere, and focuses on staff motivation. Proven
track
record of developing strong teams.
• Strong leadership, motivational, and sales skills
• Proven track record of media sales success
• Proven record of leading an experienced sales team in developing new business on search engine
marketing, on-line directories and on the mobile platform.
• Responsible for the recruitment of sales talent.
• Analyze marketplace and competition across markets to determine most effective pricing and sales
strategies.
• ability to forecast, budget and execute a clear plan and vision
VP/General Sales Manager at Frank Parsons Outdoor Advertising/NPJ Direct
February 2008 - June 2010 (2 years 5 months)
$30M division of NPJ Advertising and Marketing Company with billboards nationwide and truckside (out of
home) advertising inventory.
Lead, develop and implement advertising strategies and tactics to ensure advertising revenue and market
share growth in the out of home, truckside, billboard products, and other sales and marketing opportunities.
Develop and implement advertising rate structure, positive working atmosphere, and focuses on staff
motivation. Proven track record of developing strong teams. Responsible for managing three (3) Local Sales
Managers, one (1) Regional Sales Manager, One (1) National Sales Manager, Sixteen (16) Account
Executives, three (3) Graphic Designers, two (2) Production/Traffic Representatives, and three (3) Sales
Assistants.
• Direct advertising sales functions across all product lines, including retail, classified, and national.
• Oversee the production and placement of all sponsorship inventories in coordination with ad agencies,
publishers and promotional vendors.
• Analyze marketplace and competition across markets to determine most effective pricing and sales
strategies.
• Develop strategies and structures to maximize sales resources and optimize revenue development including
multi-platform product positioning and pricing for clients of all sizes across all 8 markets.
• Train, motivate, recruit, and develop energetic, creative and committed sales staff.
• Manage Production and Graphics Staff re-enforcing deadlines for successful advertising campaigns.
• Work with major advertisers to develop successful relationships, including making sales calls on behalf of
all 8 markets
Page3
National Sales Manager at The Washington Suburban Press Network
July 2007 - September 2009 (2 years 3 months)
$12M division of Gazette/Times Media Groups producing 99 local weekly newspapers, publications and
websites through the Washington, DC Metropolitan area.
Orchestrate business requirements for weekly newspaper company with full P&L responsibilities. Lead sales
& marketing representatives, develop sales collateral materials, public relations initiatives, and structuring
strategic partnerships. Develop media offerings driven by local content to drive advertising revenue and focus
on strategic acquisitions to increase existing brand value. Establish relationships through strong personal
involvement with national organizations. Conduct presentations and liaise with customers. Implement sales
standards, performance goals and company policies.
1 recommendation available upon request
Senior Account Executive, Print Conversion at WJLA ABC 7/NEWS CHANNEL 8
January 2005 - July 2007 (2 years 7 months)
Drove incremental advertising revenues across multiple Medias, coordinating with publishers & station
managers to develop new sales tactics. Drove $638,000 Annual Account revenue after only 3 months of
employment and achieved $1.5 Million, exceeding yearly budget of $1.1 Million, at 6 months of
employment. Was team lead and conducted weekly sales meetings.
• Implemented 1st strategic partnership with Washington Nationals and Washington Wizards generating
$200K mutual benefits.
• Launched web-based targeted sales presentation driving $500K in incremental business.
• Introduced pricing strategy garnering $500K additional business, grew classified revenues 15%.
• Increased revenues 17% and introduced monthly real estate advertising vehicle generating $650K within
initial 12-month period.
Senior Account Executive, Print Conversion at WTKR NEWS CHANNEL CBS 3
January 2002 - January 2005 (3 years 1 month)
Spearheaded newly created Integration Marketing Group. Developed and launched new products around
company’s existing daily products. Analyzed market potential and identified customer base. Generated over
$700,000 of business through agency and direct business and $200,000 new business.
• Drove new incremental revenue from $500,000 to over $1.5M.
• Launched new “Business Professionals” campaign generating $900K.
• Launched new “Your Community Star” advertising campaign generating $250K
• Implemented strategic marketing plans to generate incremental dollars to schieve budget
Media Sales and Marketing Consultant at The Virginian-Pilot Newspaper
February 1997 - January 2002 (5 years)
Spearheaded newly created Integration Marketing Group. Developed and launched new products around
company’s existing daily products. Analyzed market potential and identified customer base. Generated over
$1.2M of business through agency and new business.
• Drove new incremental revenue from $0 to over $600K.
Page4
• Launched new “Rental living” tabloid publication generating $500K.
• Sales person of the year 2001
• Held several promotions from inside sales to outside senior sales position
Cadet Captain at Army National Guard
August 1992 - May 1997 (4 years 10 months)
(1995-1997) Company Commander for Spartan Battalion. Supervised, trained, and ensured that 200
personnel maintained the Standard Operating Procedures of the United States Army. Responsible for
recruiting new military cadets across college campuses and High Schools. Platoon Leader: (1992 – 1995)
Platoon Leader for the 2nd Battalion 1st of the 111th Field Artillery Unit. Supervised trained and ensured that
42 personnel maintained the standards of the United States Army.
CAREER NOTE: Previous positions include Cadet Captain & Staff Sergeant, United States Army Reserve
Training Corps. /Army National Guard, Account Executive with FOX and UPN Networks
Volunteer Experience
Musician at Victory Christian Ministries International
January 2009 - Present (5 years 2 months)
Percussionist for the music ministry in Woodbridge, VA. www.vcmi.org
Skills & Expertise
Marketing
Sports Marketing
New Business Development
Digital Marketing
Strategic Partnerships
Online Advertising
Advertising
Direct Marketing
Marketing Strategy
Marketing Management
Sales
Leadership
Social Media
Public Relations
SEM
Management
Sales Management
Sales Operations
Page5
Education
Norfolk State University
BA, Journalism/Mass Communications, 1992 - 1997
Activities and Societies: Spartan Legion Marching Band
Kappa Kappa Psi Honorary Fraternity, Inc.
Page6
Namon Jones
Vice President of Sales at Clear Channel Outdoor
acct2l@r.postjobfree.com
1 person has recommended Namon
"Namon is a very determined and well rounded individual who is very skilled in his sales/marketing career.
He has great charisma and is able to listen and empathize with the client as well as make a sale that benefits
the client as well as the firm. He is very impeccable in terms of his interpersonal skills and thinks very
strategically (big picture) while understanding his personal and professional goals."
Tyffany Kidd, Manager, HR, The Washington Examiner, worked with Namon at The Washington
Suburban Press Network
Contact Namon on LinkedIn
Page7