Juan Baez Melendez

512-***-**** accrq6@r.postjobfree.com

Marketing Professional and Educator

Fluent in Spanish and English (read, written, spoken). Experience in Social Media Marketing. Design

and provide quality presentations, training, speeches and educational programs. Curriculum design

and implementation. Strategic and tactical planning and implementation, Brand management, Basic

statistical analysis. Efficient time management and organization. Critical thinking. Excellent

Communications Skills. Basic web design and programing. Proficient management of computer

programs: Word, Power Point, Excel, Publisher, Access, Visio. Frontpage, Keynote, Numbers.

Photoshop, Illustrator, Fireworks, Dreamweaver. GIMP. Inkscape. Salesforce. Google Drive and

Google Analytics, Eclipse.

WORK EXPERIENCE

Sales Executive of Commercial Fitness and Recreational Equipment and Accessories

Fitness For Life Caribbean (Life Fitness) San Juan, PR January 2012 to May 2013

Responsibilities:

Sales: Generated sales for new and old commercial accounts. Generated proposals and

presentations for the commercial fitness segment. Responsible for sales reports and account

management and territory management. Negotiated sales and service agreements within the

commercial segment.

Marketing: Generated strategic and tactical plans for the commercial segment. Collaborated with the

marketing department for the generation of campaigns, events, communications, advertising,

promotional material. Researched for and collaborated in the purchasing decision of advertising

media.

Customer Experience: Managed customer support, product demonstrations and product

training, as well as customer retention.

Product Management: Managed the launch, introduction and promotion of new products for the

different commercial segments.

Project Management: Managed the generation of new projects from beginning to end (floor planning,

consulting, product demonstration, sales, ordering, delivery and installation and servicing).

Logistics: Responsible for managing logistics after order submission, from dispatch, freight loading,

delivery from Chicago, IL to Jacksonville, FL, follow up on freight status, unloading and

warehousing in Puerto Rico, dispatching to final destination, delivery and installation.

Technical Support: Provided technical support and collaborated in training, for sports flooring

solutions to the Caribbean and Venezuela's sales and technical representatives. Provided basic

technical support to customers on product maintenance. Also supported other Caribbean sales

representatives in the aspects of quoting, freight and delivery, and floor plan design.

Supervising: Responsible for supervising the technical team in each project’s delivery and installation,

and making sure that the process went according to the company’s quality standards. Teams

between 5 10 technicians).

Accomplishments:

Collaborated in the Personal Training Course at the Interamerican University of Puerto Rico

on the topics of marketing, safety, business planning as an ambassador for the brands (Brunswick

Corp. [Life Fitness and

Hammer Strength], SPRI, Ecore Sports Surfacing).

Developed sales strategy for the hotel, hospital and golf course segments .

Juan Baez Melendez

512-***-**** accrq6@r.postjobfree.com

Marketing Professional and Educator

Introduced the company to the government, corporate, hospital, and educational segments.

Reintroduced the company's brand to the Puerto Rico territory and acquired back old customers.

Represented the company at some of the mayor conventions in Puerto Rico and at the biggest

fitness industry convention in the world at Los Angeles CA.

Dealt with many levels of decision makers (Managers, Owners, Presidents, CEOs, General

Managers, Directors, Directive Boards, Doctors, Officers ).

Generated sales of more than $700K in the first year.

Freelance Business and Consulting 2005

Marketing, Promotions, Web Design, Graphic Design

Mastertranslators.com San Juan, PR 2012

Responsibilities:

Web Design: Re designed and updated the web structure and interactivity

Graphic Design and Programming: New logo design. Menu design. Rotating banner, Contact

form.

Picaña (Food Truck) Guaynabo, PR 2011

Responsibilities:

Consulted in the development of the business model, including concept, pricing, menu,

marketing and sales strategy.

Graphic design: Truck art and logo.

Banco Popular de Puerto Rico Guaynabo, PR 2011

Responsibilities:

Promotion of retail consumer products (loans and credit cards) at events and conventions,

according to the bank's marketing and promotion procedures.

Fu Wah: Chinese Restaurant and Sushi Bar Carolina, PR 2011

Responsibilities:

Created concept, menu, graphic design, and social media marketing for the sushi bar.

Consulted in the purchasing of equipment and food inventory.

Revista Nueva Juventud Guaynabo, PR 2010

Responsibilities:

Collaboration in concept and distribution

Design of Magazine layout and sections

Graphic Design

El Faldellin Boutique Guaynabo, PR 2005

Responsibilities:

Design of new website, web updating and maintenance.

Graphic design: Logo creation and handouts

Promoting the Boutique and its products at different bazaars, conventions and in stores.

Project and Marketing Executive for Advertising Services (Direct Marketing)

Intelekto Publicidad San Juan, PR February 2009 to March 2010

Responsibilities:

Marketing Planning and Strategy: Generated all the planning and strategy for the agency's

marketing department. Collaborated with clients for the generation and implementation of

Juan Baez Melendez

512-***-**** accrq6@r.postjobfree.com

Marketing Professional and Educator

marketing, advertising, sales and promotional content for their products. Created and

implemented and managed social media campaign and content for the agency.

Research: Managed research efforts for the identification of new B2B customers and other

business opportunities as well as for database generation.

Advertising and Communications: Generated advertising material for the agency and its

clients and managed communications efforts via email and social media.

Negotiations: Managed presentations and contract negotiations with prospecting clients.

Sales: Generated sales and provided support for the sales department.

Customer Support: Managed customer support for the agency's B2B and B2C customers.

Supervising: Responsible of supervising and supporting the sales team, whenever the General

Manager nor the President were available (team between 10 15 representatives).

Training Presentations: Created a presentation for the training of new personnel at a call center in

Colombia. Created educational presentations for the sales team regarding new customer services.

Accomplishments:

Closed contracts with major credit unions.

Introduced the company to the Insurance, Credit Union and IT markets.

Generated the template and content for the agency's website.

Introduced the company to social media.

Represented the company at important business conventions (SHRM and SME).

Dealt with many levels of decision makers (Managers, Owners, Presidents, General

Managers, CMOs, Directive Boards).

Sales Executive and Promoter of Health Services(Temp)

DYNA Sales Outsourcing and Promotions Carolina, PR 2008 to 2008

Responsibilities:

In charge of prospecting, lead generation, preparing and giving presentations of health services for

elders. Generated marketing content.

Accomplishments:

Developed a database of all the elder homes in the metropolitan area.

Developed all the promotional and marketing material and presentations. Also gave speeches on the

clinic's services.

Alianza Para un Puerto Rico Sin Drogas (Profesional Services)

Fitness and Recreational Instructor – Puerto Rico – 2007 2008

Responsibilities:

To create and implement a Physical Education, Health and Fitness and Recreational curriculum in 3

assigned public schools.

Responsible of educating my students in the aspects of excellent health practices, body mechanics

while exercising, good nutritional practices, team collaboration, social responsibility and basic sports

skills.

Juan Baez Melendez

512-***-**** accrq6@r.postjobfree.com

Marketing Professional and Educator

Breathe Outdoor Personal Training Services

Owner 2002 2008 Puerto Rico

Responsibilities:

Created personal health and fitness programs for individuals and groups, including corporate groups

Generated articles for magazines and newspaper

Presented and talked at expos, radio, non profits, and private organizations including doctors

banks.

Generated marketing, advertising and communications content.

Accomplishments:

Introduced the business to the non profit and corporate world

Collaborated and worked with recognized people from the health industry in Puerto Rico

EDUCATION

EDUCATION

MBA in Global Business Management and International Marketing

University of Phoenix Guaynabo, PR 2009 to 2012

Relevant coursework: Consumer Behavior, Applied Business Research and Statistics, Technology

Application and E marketing, Product Design and Development, Quantitative Reasoning for Business,

International Marketing, Advance International Marketing, International Strategic Planning and

Implementation, Organizational Leadership, International Operations Management, Cases in

Cross Border Management, Management, Accounting, Quantitative Reasoning for Business.

Bachelor of Arts / Education

Interamerican University Of Puerto Rico San Juan, PR 2000 to 2005

Relevant coursework: Use of technology in education, Learning Psychology, Development Psychology,

Teaching Strategies, Education for Special Populations, Evaluation and Assessment, Curriculum

Design, Teaching Methods and Techniques, Experience in the Educational Environment.

OTHER EDUCATION

Online Course (Udacity.com) in Introduction to Computer Science

University of Virginia – Online (Udacity.com) 2014 to 2014

Certificates in Introduction to Starting a Business, How to Write a Business Plan, Introduction

to Accounting

Small Business Administration – Online (SBA.gov) 2013 to 2013

Workshop in Entrepreneurship

University of Phoenix Guaynabo, PR 2011 to 2011

Workshop in SPSS Predictive Modeling Workshop

SPSS San Juan, PR 2009 to 2009

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