Alicia Swanson

*** ******* **** ******, ** *****

952-***-**** accr2f@r.postjobfree.com

www.aliciaswanson.com

EXPERIENCE

Senior Digital Marketing Specialist

Boston Scientific St. Paul, MN August 2010 - present

Web producer and strategist for sales force intranet. Works cross-

functionally with eMarketing, IS, Marketing and Sales to gather

requirements and translate into functional Web site and app(s). Manages

production intern and participates in development and delivery of sales

communications through various digital channels. Participates in

development, UAT and design for new iPad content management system.

Maintains and develops HTML intranet site using Dreamweaver, Photoshop,

and Notepad. Monitors site metrics using Google Analytics and advises

marketing colleagues as needed.

Web Development Consultant

UnitedHealth Group - Ovations Eden Prairie, MN May 2007 - August 2010

Develops and maintains external-facing Web sites using BEA Aqualogic

(aka Plumtree) content management system and other Web tools such as IBM

Software Architect. Works with internal marketing customers to develop

content strategy and implementation for multiple externally facing Web

sites. Coordinates production support and support tickets with on-shore

and off-shore team regarding Web sites and Web site-related issues.

Works with other team members in Java development and acts as business

analyst as required.

Web Developer

Wipfli LLP Edina, MN May 2005 - May 2007

Develops, implements, and maintains Web applications for Web sites

consistent with the firm's business strategy and image using Microsoft

products such as MCMS, SharePoint and Visual Studio. Maintains and

develops intranet using SharePoint as content management system.

Consults with business users and content providers regarding technical

issues. Interfaces with internal clients and management to provide Web

solutions including ongoing e-mail campaign creation and tracking.

Senior Web Designer

Thomson West - FindLaw Eagan, MN February 2004 - May 2005

Web site design, programming and project management for an international

legal content provider. Projects included custom Web site design for

hundreds of national and international law firms subscribing to FindLaw

legal services. Also involved in logo and corporate identity

development.

Web Coordinator

Nonin Medical, Inc. Minneapolis, MN June 2003 - February 2004

Responsible for development and implementation of corporate site

architecture and guidelines to create an integrated look and feel.

Maintenance and support of Web presence in compliance with corporate

standards to ensure a positive corporate image. Promotion of innovative

growth and development of the site including Search Engine Optimization

(SEO) and WebTrends reporting.

Web Designer

VoyageurWeb Mankato, MN January 2002 - June 2003

Graphic design, HTML coding, proofing, technical and content writing,

and QA testing for client Web sites. Also testing for usability and

accessibility standards such as ADA compliance. Use of Macromedia

HomeSite, LeechFTP, Adobe Acrobat, BBEdit, and Fetch.

Web Creative Lead

Imation Oakdale, MN October 2000 - January 2002

Creation and optimization of images for Web presence. Development of

global Web style guidelines. Coordination with e-business team to

leverage graphics to strengthen brand. Design and creation of Web pages

for use in development of corporate site. Coordination with

international team to develop and build international corporate Web

sites. Daily use of content management system (Interwoven TeamSite) and

Dreamweaver.

EDUCATION

University of California-Santa Cruz, Silicon Valley Extension, Web

Content Management certification, currently attending

South Central Technical College, E-Commerce Design Degree/Web

Programming certification, May 2003

Minneapolis College of Art and Design, February 2000

University of Wisconsin-Madison, BA-Journalism, May 1995

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