BARBARA MARTOCCI

516-***-****

accqw3@r.postjobfree.com

SUMMARY

An innovative and driven sourcing executive with a proven record leading change and transformation of marketing, sourcing and

supplier diversity processes and practices. A strong relationship builder, global thought leader, management collaborator and

process change agent. Implements best-in-class sourcing capabilities to align strategy, mitigate risks, streamline practices and

positively impact the bottom line. Extensive experience includes sourcing and supplier management with a previous background at

major advertising agencies including creative, production and management roles.

EXPERIENCE

PNC FINANCIAL SERVICES, Pittsburgh, Pennsylvania

Vice President, Group Manager Advertising and Design Support, 2011-2013

Created and implemented plan to modernize marketing support responsibilities and processes. Strategy included department job

functions, external supplier practices and outsourcing to drive innovative solutions and optimize marketing investment.

Reorganized job functions resulting in a 28% reduction in number of FTEs.

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Initiated new function to manage and document agency relations including financial and performance measurements.

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Outsourced existing internal creative services team to produce incremental projected savings of 30% in 2014.

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Created process change for agency selection and engagement resulting in a decrease of 40% in spend over 12 months.

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Implemented internal customer satisfaction survey for self-service marketing materials resulting in positive outcome and

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request for additional materials. Quantified value of self-service marketing materials resulting in a savings of over $1M.

J V KELLY GROUP (D&B COMPANY), Huntington, New York

Management Consultant, Sourcing Leader for Advertising and Marketing Categories, 2010-2011

Led marketing sourcing category to identify and evaluate risks with current suppliers and recommend improvements for The

American Museum of Natural History. Built productive relationships with client to secure ongoing cooperation.

Reviewed media agency contract and initiated a media financial audit to determine the level of performance of media

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purchases. Created options for future media planning to increase ROI.

Proposed process for engaging and evaluating marketing agencies and suppliers focused on brand reputation, business

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continuity and risk reduction.

Provided an analysis of potential 15% saving with discounted ticket service agency.

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MASTERCARD WORLDWIDE, Purchase, New York

Vice President, Senior Business Leader, Global Strategic Sourcing, 2006-2009

Spearheaded global corporate procurement policy development with CPO to capture opportunities and mitigate risks.

Benchmarked key points of policy with external partners. Collaborated with business units, legal, finance, risk management, and

audit for input. Marketed value of sourcing process to key stakeholders throughout organization and partnered with group

executives to gain support within teams. Specialized in challenging categories such as marketing, advertising, professional

services and human resources.

• Led $1B global advertising, marketing and consultant spend resulting in successful internal audits.

• Produced 99% corporate policy compliance in advertising, marketing and consultant categories by providing value to

business units.

• Accomplished 92% internal satisfaction rating through relationship building, fair business practices and innovative

approaches.

• Developed internal supplier network with 200 pre-qualified suppliers with master services contracts including rates used for

80% of professional services spend annually. Continually monitored for performance and competitiveness.

• Retained top-quality performance from suppliers with up to 20% cost reductions by matching strengths of suppliers,

improving communications and consolidating projects.

• Achieved “advanced practices” rating from Archstone Consulting for strategy and organization sourcing, procurement

processes, supplier diversity, supplier/category management, technology enablement, audit and risk management

benchmarks.

• Headed global management consultant reengineering resulting in 15% reduction of rates and global master services

agreements (strategy, operations, IT, business advisory, and HR services).

• Collaborated with marketing heads to produce strategic analysis of global media agencies and internal organization structure

Barbara Martocci, Page 2

resulting in roadmap for 12% savings through media productivity improvements and cost reductions.

Selected for Association of National Advertisers/American Association of Advertising Agencies task force consisting of

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corporate procurement leaders and advertising agency CFOs resulting in first joint publication "ANA/AAAA Compensation

Guide to Understanding Direct Labor, Overhead and the Components of Cost Plus and Labor Based Arrangements."

Initiated and managed award-winning supplier diversity program recognized by “DiversityInc” Top 50 in 2008, Corporation

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of the Year by St. Louis Minority Business Council and 2009 Women of Power Impacting Diversity.

Appointed to internal Executive Diversity Council, Sustainability Strategy Committee and Business Continuity Council.

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MASTERCARD WORLDWIDE, Purchase, NY

Vice President, Business Leader, Global Strategic Sourcing, 2001-2006

Developed reporting requirements to support integrity of internal controls, accuracy of supplier commitments, identify areas of

opportunity and support best business practices. Led development and continuous improvement for leading edge sourcing team for

marketing and advertising including consumer, business to business, media, digital, branding, direct, promotional, public relations,

market research and printing.

Aligned corporate strategy with sourcing and procurement objectives with measurable goals and achieved rating of “exceeds

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goals” year over year.

Negotiated global master services contracts with supplier performance measurements, service level agreements and pay for

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performance metrics establishing standards for reviews.

Collaborated with global managers to break down silos and gain consensus on sourcing requirements, short and long lists and

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scoring and ongoing performance measurements for agencies and suppliers.

Consolidated tactical design and production services to onsite studio reducing costs by 15% for 200 projects annually.

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Benchmarked policies and compensation methodologies with organizations (Corporate Executive Board, Institute of Supply

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Management, Kennedy Information, Association of National Advertisers).

MASTERCARD WORLDWIDE

Director, Global Strategic Sourcing, 1999-2001. Manager, Global Strategic Sourcing, 1997-1999. Director, Global Marketing

Services, 1994-1997. Manager, Global Marketing Services, 1993-1994.

MARKETING EXPERIENCE

LOWE & PARTNERS, New York, New York, Supervisor. Clients: Diet Sprite, Diet Coke, Ortega, Baby Magic, Goldschlager,

Bailey’s.

MCCAFFREY & MCCALL PARTNERS, INC., New York, New York, Production Management. Client: Tiffany & Co.

COSTICH & MCCONNELL, INC., New York, New York, Creative Director, Senior Art Director. Client: Royal Gardens.

CALDWELL COMMUNICATIONS, New York, New York, Art Director. Clients: Amtrak and Hertz.

GORBATY DESIGN, New York, New York, Designer. Clients: Time and Burlington.

EDUCATION

PENNSYLVANIA STATE UNIVERSITY, COLLEGE OF ARTS AND ARCHITECTURE State College, Pennsylvania

B.F.A. Graphic Design

PROFESSIONAL AFFILIATIONS

Corporate Executive Board - Procurement Strategy Council

Institute of Supply Management (ISM)

Association of National Advertisers (ANA) - Agency Financial Management Committee

National Minority Supplier Development Council (NMSDC)

Women’s Business Enterprise National Council (WBENC)

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