KAMAL VED

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***** ** ** ** 253-***-****

Bellevue, WA 98006 accqiq@r.postjobfree.com

PROFESSIONAL SUMMARY

You can find my story here - http://bit.ly/18tV1LJ and LinkedIn profile here - http://linkd.in/1ghulT0

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10+ years of product management with 6+ years of enterprise product management, 3+ years of product

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ownership and 4+ years of consumer facing product management. This includes enterprise products such as

analytics, BI & data warehousing, CRM, SFA, and PRM, and consumer facing e-commerce and website products.

3 years of experience designing consumer focused UI/UX.

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3 years of startup experience where I used Scrum and Kanban frameworks in product development.

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3 years focus on customer acquisition and developing marketing copy.

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8 years of experience in interacting directly with consumers.

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5 years of business analysis and financial modeling.

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12+ years of software development and programming.

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EXPERIENCE

STRIPES39 Seattle, WA

Senior Product Manager (Experience: Product Owner, Product Strategy & Agile Development) 1/13 – 1/14

Hands-on Product Development

Designed and developed the operational BI dashboard and the marketing CRM/Analytics app.

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Product Management

Defining product design which includes designing the website for intuitive UX. Product strategy also includes SEO

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related strategies for keyword and content optimization.

Product Planning and Agile Execution

Defining the product plan and orchestrating the technology and marketing teams to deliver products within an agile

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project management framework. This includes ownership of the product and managing the scrum process.

Leading the effort in understanding the team bandwidth in terms of site launches per day. Led the team through an

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agile development cycle where the entire team delivered a site a day during the 2 months of peak product launch

timeframe.

MINDMODE CORP. (Early Stage Stealth Startup) Bellevue, WA

Director of Market Strategy and Pricing (Experience: Product Prototyping & Financial Modeling) 8/12 – 1/13

Senior Principal Business Analyst (Experience: Product Prototyping & Financial Modeling) 5/12 – 7/12

Business Case Development

Led product prototype development for customer demos of the MindMode’s Platform as a Service solution, which

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used semantic web and multi-agent technologies.

Developed business case and financial models for aiding with the capital raise for the company. These models were

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also used in the pitch decks to form strategic joint ventures.

Product Architecture

Led the core product development effort with the engineering team, for defining the architecture of the product.

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AMAZON.COM (CreateSpace.com) Seattle, WA

Senior Product Manager (Experience: Product Owner, Agile Development, Product Definition, & Analysis) 6/10 – 4/12

Product Definition and Requirements

Led product pricing and UX simplification efforts, which eliminated a pricing tier and introduced the new paid

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distribution offering on the website. Wire-framed the new UX flow for uploading and publishing content. Led the dev

team to implement the changes in an agile development framework.

Channel Development

Product owner for the distribution channel with an annual P&L of $5M. Managed distribution relationship with one of

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the largest publishing distributors in the world. Led the dev implementation efforts resulting from the various

business development strategies to promote and grow the net sales across all retail channels.

AMAZON.COM Seattle, WA

Product Management Intern (Experience: Product Management) 5/09 – 8/09

Statistical Analysis Skills

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Developed a statistical model to measure incremental revenue lifts – lower than 3%, resulting from Amazon’s 3

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Party Seller Success initiative. Presented the model to the Senior Management team.

EXPEDIA INC. Bellevue, WA

Senior Business Analyst (Experience: Revenue Growth & Analysis) 4/06 – 7/08

Revenue Growth (Lead Analyst on the Strategy & Customer Insights Team)

Led a cross functional team of 8 on a discovery initiative to sell aggregate consumer data to the suppliers, research

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firms, and marketing firms. This required translating the data-warehousing schema into the aggregate schema while

adhering to the data privacy rules.

Business Improvement (Lead Analyst on the Strategy & Customer Insights Team)

Analyzed and quantified the effects of the loyalty program on consumer behavior. Defined the metrics to be used for

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the study and presented the conclusions to the senior management team. Conclusions from my study resulted in

the launch of a new $5M loyalty program initiative for Europe and a spend increase of 150% in the loyalty initiative

for the US web portal.

Developed a model to demonstrate the value, $240M per year, of Expedia’s airline shoppers. Defined the model

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drivers and developed a scenario based parameterized model which was used to secure better airline inventory.

Analyzed lodging transaction growth for Hotels.com, which resulted in a renewed focus on SEM and SEO channels

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for Expedia.com. Presented the study conclusions to the senior management team to drive the marketing spend

allocations.

Analytical Skills (Lead Analyst on the Strategy & Customer Insights Team)

Analyzed 50% increase in the call center business for traffic attribution. Presented the study conclusions – increase

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marketing spend for the online channels, to the senior management team.

Analyzed the cyclical consumer behavior trends for shopping, booking, and traveling across all the products. This

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defined the customer acquisition funnel, which was used for then used for planning the marketing campaigns.

ORACLE CORP. (FORMERLY SIEBEL SYSTEMS INC.) Bellevue, WA

Principal Consultant (Experience: Product Management & Customer Interaction) 9/00 – 4/06

Leadership, Communication, and Teamwork (Application Architect on the Enterprise Data Warehousing Project)

Architected the Siebel Analytics data warehousing solution based on customer requirements for the largest satellite

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TV provider. This resulted in optimized scheduling of the field service agents that saved the client $1M (over 3

years) in installation costs.

Leadership and Teamwork (Application Architect on the Enterprise CRM/PRM Project)

Led as an application architect a technology team of 8 to implement a partner relationship management solution for

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one of the big 4 mobile communication providers.

EDUCATIONAL SUMMARY

CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS Pittsburgh, PA

Master of Business Administration – MBA GMAT: 710/800; GPA: 3.6 7/08 – 5/10

Concentrations: Marketing and Finance

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Club Memberships: Consulting, Energy (founding member), South Asian Business Association (VP)

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ONLINE COURSE, OFFERED BY MIT ON eDX.org

Introduction to Computer Science and Programming using Python 10/13 – 1/14

ONLINE COURSE, OFFERED BY University of California, San Diego ON Coursera.org

Human-Computer Interaction 10/13 – 1/14

PUNE UNIVERSITY, PUNE INSTITUTE OF COMPUTER TECHNOLOGY Pune, India

Bachelor of Engineering in Computer Science Top 5% of the Class 6/90 – 5/94

ADDITIONAL INFORMATION

Software & Analysis: Google Analytics, Python, QlikView, Data Mining, PHP, Xataface PHP framework for rapid

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deployment of DB driven apps, HCI UI/UX Designing, HTML, C, Perl, Awk, Java, SQL, Siebel CRM, Siebel

Analytics (OBIEE), ETL, Data Warehousing, Eclipse, Protégé, MySQL, PostgreSQL, Oracle DB, OLAP, OLTP,

Excel super-user, WordPress.

SEO: Keyword and Linking Strategies, Content Optimization, Website Information Architecture.

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Customer Recognitions: Microsoft, AT&T Wireless, CUNA Mutual Group, DirecTV, Nationwide, and T-Mobile.

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US Citizen

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Languages: English, Hindi, Gujarati, Marathi, Kutchi.

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Affiliations: Volunteer at the King County Library System – Facilitating Talk Time Sessions & Teaching Excel.

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Activities: Avid Swimmer.

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