Jim Reid

*** ******* **** ***********, ********* 55343

accq1u@r.postjobfree.com 952-***-****

RESULTS-ORIENTED MARKETING MANAGER WITH DISTINGUISHED CAREER

• Market Development that Generates (Double-Digit Growth)

• Invigorating Underperforming Business Units • Strengthening Market Portfolios

• Data Based Strategic Business Planning

• Dynamic leader with long history of consistently • Negotiated investment and divestment deals for

increasing revenues, profits, efficiencies, market share, strategic portfolio management, horizontal growth and

and brand awareness new business expansion

• Successful in portfolio and market expansion • Managed and mentored teams to surpass expectations

• Launched and supported new development process

strategies spanning an unusually wide variety of markets

within small, medium and large organizations and new technologies to achieve market leadership,

• Revitalized underperforming business units through enter new market segments and accelerate share gains

• Nationally recognized for increasing revenues, profits,

objective analysis, market assessment, development of

new offerings, market expansion, targeted marketing and efficiencies, market share and brand awareness in a

commanding new tools to enhance revenue growth wide variety of small and large, B2B and B2C industries

• Built and rebuilt marketing and sales teams during and businesses

times of growth and change to match personnel to

business needs

Core Competencies

• Marketing Management • New Business Development • Data and Financial Assessment • Trend Analysis

• Strategic Alliance Building • Performance Management • Product Development and Market Integration

• Product Positioning • Project Management • Coaching and Mentoring

• Communications

PROFESSIONAL EXPERIENCE

Bottom Line Business Advisors, Inc. Minneapolis, Minnesota 2003-Present

Market leader in marketplace research, lead generation and demand formation

Founder/President/CEO

Founded and developed Bottom Line, a unique SMB marketing and sales support resource

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Bottom Line is a strategic marketing firm that helps our wide array of clients achieve record revenue results,

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strengthen market demand, expand sales opportunities and improve their strategic marketing - through

guaranteed lead generation, customer acquisition, and client retention systems/programs, all of which result in

more effective strategic marketing methods and better sales tactics which increase revenues and also reduce

marketing costs.

• Helped set client’s revenue records (+ 57%) and expanded market share (+16%)

• Improved client’s sales and marketing process

• Improved client organizations marketing ROI (+226%)

• Led the state in a new market driven demand generation system and process

QWEST Communication Services, Minneapolis, Minnesota 1998-2003

Group Business and Marketing Director

Responsible for Profit and Loss, Product and Businesses Management of $60MM Public Safety portfolio

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Directed the Product Management Team to achieve record revenue growth, improved margins, cost reduction

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strategies and division profitability.

• Tripled revenues of the Public Safety Group and grew market share to 96%

• Created over $40MM in new revenue streams through new products and services

• Led the nation in revenues and implementation of new Wireless E9-1-1 technology

• Designed and developed the company’s only new Public Safety services in over 15 years

WALMAN OPTICAL Marketing Works, Minneapolis, Minnesota 1992-1998

The Largest Independent Ophthalmic Company in the United States

General Manager - Health Care Marketing

Directed business development and marketing for all 160 Doctors’ private practices

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Lead overall management and performance for the health care marketing group

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Scope included: Business development, sales, strategic planning, finance, purchasing, and human resources

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• Enlarged customer base by 40% and revenue by over $9 MM

• Improved customer retention to 95% and increased implementation by 206%

JOSTENS School Products Group, Bloomington, Minnesota 1985-1992

Senior Marketing Manager

Drove all aspects of business development in the $80 MM Graduation Products Group

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Directed the marketing team in preparation and execution of annual marketing plans, market research programs,

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merchandising and promotion, pricing strategies, packaging, and sales forecasting

• Led the industry with successful new product development and co-created the division’s new product

development process

• Achieved 54% market share, in a declining market, more than double nearest competitor’s share

• Created custom marketing plans and programs used by all 500+ independent sales representatives

Past Experience

• Leadership Marketing and Sales Management roles

• HALLMARK CARDS, INC.

• DAYTON HUDSON DEPARTMENT STORES – TARGET CORPORATION

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Science, Business Focus: Marketing and Economics, Drake University, Des Moines, Iowa

Additional Studies: Strategic Marketing, Columbia University's School of Continuing Education

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