DEBORAH RANELLE

***** ********* **** *

Maple Grove, MN 55311

612-***-**** accpnk@r.postjobfree.com

PROFESSIONAL PROFILE

• Recognizes organizational and process transformation opportunities that deliver effective change.

• Utilize high energy level, flexibility to change, time management and communication skills to be

effective in fast-paced environments.

PROFESSIONAL EXPERIENCE

Analyst- Target Account 2012-Present

Colgate-Palmolive, MN

• Manage day-to-day client interaction, which includes providing updates and recommendations to

Target that link strategic and tactical deliverables.

• Collaborate with cross-functional sales teams to manage monthly forecast demands, promotions,

revisions, and special-pack skus to support sales and revenue objectives.

• Provide recommendations to sales teams based on analytical review of POS data and market

trends that support promotions and drive growth for Colgate and Target.

• Manage monthly demand plan for 225 Personal Care and Home Care skus; revise demand as

necessary based on trend performance.

• Create process documents to align promotional sku allocation, resulting in error reduction and

correct order timing to ensure product is available for promotions.

• Lead bi-monthly supply chain meeting to keep internal colleagues aware of forecast demands,

promotions, special-packs, project changes, and potential risks.

Marketing Manager 2006- 2012

Ameriprise Financial, MN

• Acted as a liaison to champion internal and external relationships with senior management,

internal groups, and vendors through open, timely, and consistent communication.

• Assisted senior leadership with month-to-month budget analysis for Insurance and Annuity

departments; budgets range from $750,000- $1,000,000.

• Performed trend analysis of collateral movement through weekly and daily forecasting.

• Coached business partners in marketing and wholesaler material design selection resulting in per

unit cost save of 10% to 20%.

• Simultaneously lead and prioritized 8-10 projects; projects range from $10K-$350K.

• Managed direct report for 3-year period.

• Provided thought leadership to internal departments to drive project strategies and tactics by

researching opportunities to reduce lead times.

• Served as a SME to execute complex product launch deliverables; deliverables entailed brand

strategy execution, estimating, material production, assembly directions, kit construction, and

direct mail.

Adjunct Marketing Professor 2009-Present

North Hennepin Community College & Concordia University, MN

• Taught following courses: Advertising, Sales Promotion, Marketing Research, Global Marketing,

Promotional Strategies, Introduction to Communications, Introduction to Management,

Introduction to Marketing, Introduction to Business, International Business, Managerial

Communications, and Retail Management

• Develop lesson plans, PowerPoint presentations, and discussion questions used through the

course.

• Utilize D2L, WebEx, and Blackboard platform for online learning.

• Provide feedback on papers and weekly discussions to help students improve writing and thought

skills.

Project Manager 2005- 2006

Periscope Advertising Agency, MN

• Defined and wrote timelines, deliverables, and costs for client projects.

• Partnered with multiple print vendors to obtain pricing, timing, and orchestrate material

obtainment.

• Managed 75 plus advertisements for quarterly media campaigns distributed nationally.

• Wrote and revised estimates (as required) for media campaigns and print projects.

• Collaborated with Art Directors and Account Executives throughout projects, projects ranged from

weeks to months.

• Partnered with Account Executives to determine the scope of the project and assemble project

team.

• Managed information across departments, ensured individuals possessed the latest project

information, projects range from weeks to months.

Production Manager & 12/2003 – 10/2005

Media Buyer 2004 - 6/2005

Foote & Co. Advertising Agency, MN

• Assembled media plans (from $50K to $200K) for hospitality and real estate clients.

• Negotiated national and regional advertising rates for outdoor, newspapers, magazines, and

online.

• Led and owned vendor relationships to obtain pricing, estimates, and ensured projects were

delivered within timelines.

• Estimation and production of large internal and external signage, corporate id, and ad hoc print

projects.

• Partnered with mailing houses to distribute bulk mail projects.

• Partnered with Accounting, Account Executives, and graphic designers to execute client project

deliverables.

TECHNOLOGY PROFICIENCIES

SAP, Salesforce, Lotus Notes, Outlook, Basic MAC efficiencies, SPSS, Clients & Profits, and

Microsoft Office Word, Access, PowerPoint, and Excel

EDUCATION

WALDEN UNIVERSITY, MN

• Doctorate of Business Administration (DBA) with a specialization in Marketing- expected 2014

CAPELLA UNIVERSITY, MN

2008

• Master of Business Administration (MBA) with a specialization in Marketing

ST. THOMAS UNIVERSITY, MN 2009

• Project Management certificate

WINONA STATE UNIVERSITY, MN

• Bachelor of Arts in Communications

Minors: Marketing

Business Administration

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