NICOLE R. GARNER

**** ******* ******. ● Kansas City, MO 64114 ● Residence: (816) 965 – 0495 ● Cell: (816) 210 – 1778

E – Mail: accpn8@r.postjobfree.com

Dear Employee Relations:

I am a self – motivated individual who has been recognized for my ability to positively influence

people, improve customer satisfaction, foster productive relationships within and outside

organizations, manage change processes effectively as well as produce exceptional sales and

marketing results. Such recognition highlights my proficiency in effective communication both

written and oral, in addition to cultivating successful business relationships in the community.

I specialize in results! I have over twelve years of experience in marketing, sales, business

development, facilitating and training, as well as vast project management expertise. In addition to

my superior interpersonal and customer service skills, I assume leadership roles responsibly and

productively while managing for optimal results.

Whether challenged to increase market share in highly competitive environments, improve

workforce processes, manage new projects and databases, or cultivate business, I have consistently

delivered strong results. Most notably, my contributions include the following:

Deliver $2.3 million in entrance fee sales (2013)

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Re launch company website (2012)

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Increased resident occupancy by 30% within six month time period (2011)

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Improve staff turnover by 20% (2011)

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Delivered $27.3 million in annual sales (2009)

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Increased market share by 24% (2007)

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Facilitated and implemented “7 Habits of Highly Effective People” (2008 – 2009)

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Leader in recruitment for Club Keno (2006)

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Developed, designed, and executed Keeping Kids Safe Online curriculum (2004)

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My greatest strength lies in my ability to process and integrate complex information, formulate

solutions to problems and exercise independent judgment to ensure solutions and achieve goals. I

am a savvy marketer and my success is based on my strong business acumen, broad – based

experience, creativity, and my ability to think “outside the box”. Through my work experience I

have developed a vast network of resource contacts, the capacity to multi – task executive level

projects and a well – earned reputation for delivering excellent customer service.

Lastly, I have the personality and commitment to increase market share, retain existing customers

and expand visibility in the market. Thank you for taking the time to review the enclosed

information.

Sincerely,

N icole R. Ga rner

NICOLE R. GARNER

9501 Wornall Street ● Kansas City, MO 64114 ● Residence: (816)965 – 0495 ● Mobile: (816) 210 –

1778

E – Mail: accpn8@r.postjobfree.com

CAREER STATEMENT

Marketing and Leadership is my passion; therefore I am pursuing a career in Healthcare Leadership that

will strengthen my skills and abilities in marketing, sales, and business development, while continuously

being empowered by the process of knowledge and growth.

Director of Sales & Marketing Kingswood Senior Living (CCRC)

Nov. 2012 – Present

As the Director of Sales & Marketing my primary responsibilities are planning, developing, directing and

coordinating all aspects of the CCRC (Continuum Care Retirement Community) business model. This is

achieved through direct sales, brand execution, as well as developing and fostering relationships within and

outside the organization. All said duties are in accordance with current federal, state, and local standards,

Medicare guidelines, and regulations that govern long – term care, assisted living, and alternative health

services and facilities. The following is a breakdown of my duties.

Leadership & Development

Responsible for developing and implementing brand strategy and execution for assigned sales

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targets.

Tracks performance to ensure accuracy across the board, by utilizing internal tools processes

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and reports.

Delegate tasks to appropriate staff to fulfill all contractual requirements with vendors.

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Provide standard performance scorecards to ensure all working projects and goals are being

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completed.

Conduct regular meetings with internal and external stakeholders to keep them abreast of all

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marketing initiatives.

Develop corrective action plans to address internal and external operational challenges.

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Address civic organization, businesses, and healthcare organizations, representing the

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community in such activities.

Plan, facilitate, and develop public information programs for market.

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Establish, develop, and foster mutually beneficially relationships with key stakeholders and

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community constituents.

Marketing Strategy

• Lead cross functional teams to achieve key marketing initiatives by defining and clarifying

initiative objectives and managing the team’s timelines and resources needed.

• Fully execute the sales, marketing, referral, advertising objectives, and strategies outlined in

the marketing plan.

• Prepare study and research the market to develop a comprehensive competitive analysis.

Drives brand focused market research efforts to gain category, customer and consumer insights.

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Manages forecasting, working closely with advertising agency on production and logistic

issues. Defines

performance metrics.

• Exceed targeted occupancy and sales goals for multiple locations.

• Leveraged multiple revenue drivers (pricing, inventory, services) that drove the top line.

Develop press releases and disseminate information regarding activities, marketing initiatives,

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and relevant information to the public.

• Maintain working knowledge of FHA, FDA, EPA, ADA, HIPAA, TSR and other

regulations that impact the industry.

• Develop status dashboards to increase marketing and sales efficiencies.

NICOLE R. GARNER Page

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Professional Experience Continued:

Marketing and Sales

Work with customers and key influencers (physician, attorney, trust officer, as appropriate) to

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facilitate a timely and beneficial commitment to the community. This includes frequent but not

limited to telephone calls, home or office visits, events, seminars, and tours.

Plan and arrange open house events and publicity brochures and networking events..

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• Manage all information relating to prospective resident inquiry: communication with

administration, communication with direct supervision, and accurate documentation of all

contacts in the Leads Management System.

Financial Management

Analyze and forecast financial data to ensure marketing and operational budgets are

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maintained.

• Gather statistical data for financial reporting.

• Work directly with CFO to forecast monthly, quarterly, and annual financials.

Director of Community Relations Sunrise Senior Living

2011 – 2012

As the DCR my responsibilities included directing business development for the Lenexa team. Initiated,

developed and maintained relationships with key market business partners who include physicians, hospital

administrators, skilled nursing facilities (LTC) and rehabilitation organizations. The following is a

breakdown of my core duties and functions.

Move in and Admissions Process

Facilitated the Resident Assessment process with the Healthcare Coordinator and Assisted

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Living/Reminiscence team.

Assisted Residents and their families in the selections of a Pharmacy provider.

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Ensured all Sunrise and state required paperwork was completed before resident occupancy.

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Managed and coordinated admissions process with hospital administrators, i.e. physicians,

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nurses and social workers.

Prepared resident’s administrative file according to Sunrise and state specific regulatory

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compliance guidelines.

Leadership & Development

• Overall management of the department including but not limited to: recruiting, hiring, training,

coaching, disciplining and mentoring.

• Kept abreast of professional developments in the field by reading, attending conferences and training

sessions.

• Completed team member staffing and scheduling according to operational and budgetary guidelines.

Marketing and Sales

• Used discretion and independent judgment in identifying referral sources and how much time to devote

to particular marketing strategies.

• Developed customer focused relationships and advanced leads through the sales process by gaining

customer commitment.

Marketing Strategy

• Developed and implemented strategic initiatives to drive net revenue.

• Created and updated Quarterly Marketing Plan.

• Conducted bi – annual competitive market research ranking and analyzing data of core competitors.

• Researched competitive opportunities and threats as well as developed strategic alternatives and

communicated recommendations to Regional Team.

• Researched problems as they occurred within departments and recommend solutions.

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Professional Experience Continued:

Financial Management

• Managed the marketing budget which included labor and other expenses that impacted the bottom line.

• Reviewed monthly financial statements and implement plans of action around deficiencies.

• Thorough understanding of the internal cost associated with resident care programs.

Lottery Sales Representative Missouri State Lottery 2005 2011

Developed and managed a $27.3 million B2B territory. Established, maintained and strengthened

relationships with players, retailers, and Lottery constituents. Coordinated and facilitated regional sales

meetings. Coordinated regional office special events and handle all logistical details. Conveyed financial

and statistical data to vendor accounts utilizing database management, in order to make projections and

recommendations based on information gathered. On – going communication of Missouri Lottery’s vision,

mission, and values statement

Education Program Coordinator Sunflower House 2002

2005

Facilitated and trained children, parents, and educators throughout the Greater Kansas City Community on

“P.S. It’s My Body” Curriculum. Represented and participated in various community initiative’s which

include, Homefront, Wyandotte County Collaborative, Olathe Children’s Initiative and, Kansas City

Kansas Back to School Fair. Managed and supervised internship imitative which included 8 FTE all year

round.

Speaker’s Bureau Coordinator Heart of America United Way 2000 –

2002

Developed programs and produced materials for improving the quality of volunteer speakers. Managed 15

Loaned Executives during campaign season Facilitated Speakers Bureau training for member agencies.

Coordinated client services for over 250 member and non member agencies. Created and maintained new

database system to manage information relevant to the Speakers Bureau, including inventory and budget.

Articulate Communicator Productivity/Time Utilization Band Management

Relationship Building Team Building /Staff Leadership Resource Development

Management Collaboration Strategic Vision/Project Planning Database Development

Masters of Business Administration, Concentration Health Care Administration & Leadership,

Park University

Bachelor of Science in Marketing & Management, Park University

Professionally Speaking Toastmaster, American College of Healthcare Associates Committees served:

Gaming Lottery Commission & Missouri Lottery Strategic Planning, Mid – America Regional Council –

Head Start, Hospital Readmissions Team

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