MATTHEW ROSENZWEIG MARKETING SPECIALIST • PROJECT/EVENT MANAGEMENT

646-***-**** • accoco@r.postjobfree.com

DELIVERING COMPREHENSIVE MESSAGING TO DRIVE BRAND DEMAND

Manages the creative direction, development and accurate execution of marketing initiatives including trade shows,

events, print collateral and loyalty programs to maximize brand recognition, exposure and market share.

● Excellent interpersonal/communication and presentation skills ● Supervises external agencies and internal teams

● Directs multiple priorities simultaneously ● Superior budget control and time management ● Persuasive copywriter

● Critical eye for creative design and detail ● Outside the box thinker and problem solver ● Proactive, team player

MARKETING/SALES SUPPORT • PROJECT/EVENT MANAGEMENT

• TRADE SHOWS/EVENTS PLANNING – Collaborated with corporate management and display companies in developing theme,

graphic design and creation of exhibit components for local & national, large & small, consumer & dealer trade show booths,

meetings and events. Comprehensive booth management: ordered show services, organized staff schedules, coordinated

product and literature shipments, selected premium giveaways, hired models and live entertainment programs, arranged travel

and hotel reservations. Worked trade show floor giving product demonstrations to attendees. Orchestrated on-site set up and

break down. Measured show effectiveness by generating post event follow-up reports

• COLLATERAL DEVELOPMENT – Designed, trafficked and approved final production of sales support print materials including

product brochures, magazines, newsletters, fact sheets, posters and flyers for greater brand exposure and maximizing sales

• CREATIVE DIRECTION – Supervised art directors, editors and printers during production of high quality marketing publications

• COPYWRITING – Wrote clear, persuasive promotional copy, newsletters, magazines, b rochures, web content, scripts and

instructional book

• MEMBERSHIP PROGRAMS – Built brand retention and customer loyalty by developing, implementing and managing consumer

clubs offering exclusive features and benefits

• POINT-OF-PURCHASE DISPLAYS – Administered development of in-store product signage, counter displays and banners adding

visual impact and brand recognition at point of sale

• DIRECT MAIL – Sent periodic mailings to customers for advertising and direct response surveys for product evaluation

VISUAL COMMUNICATIONS

• PHOTOGRAPHY – Photographed images for shows, print promotions, magazine covers, division and corporate events

• VIDEO PRODUCTION – Videotaped sales meetings, trade show activities. Directed video production, editing and voice talent

• PRESENTATIONS – Prepared/delivered effective presentations to customers, retailers, media and management stimulating

product interest. Represented and promoted company at public and industry functions

ADMINISTRATIVE SUPPORT

• CUSTOMER SERVICE – Provided helpful technical support to customers on phone and e-mail reinforcing a positive brand image

• VENDOR SUPERVISION – Managed day-to-day communications and schedules with vendors, agencies and fulfillment companies

• PROGRAM LEADERSHIP – Directed twenty regional human resources branch managers and staff assistants in administering

nationwide employee camera purchase program

• TIME MANAGEMENT – Organized, prioritized and executed accurate and seamless delivery of simultaneous initiatives according

to established timelines

• BUDGET CONTROL – Saved company costly overages by tracking and maintaining expenses, completi ng projects within

prescribed budgets

• INTEGRITY – Exercised confidentiality and discretion regarding competitive new product information

PROFESSIONAL EXPERIENCE

– Substitute Teacher: Elementary/Middle/High School; Tuckahoe Union Free School District, Eastchester, New York; 2001 - Present

– Voice Over Artist: Commercials/Narrations/Character Voices • www.matthewrosenzweig.com; 2011 - Present

– Freelance: Project Management, Marketing Support; 2001 - Present

– Canon U.S.A., Inc., Corporate Headquarters, Camera Division, Lake Success, New York – International Imaging Company

• Product Marketing Specialist • Senior Technical Representative • Technical Representative; 1982 - 2001

EDUCATION

– New York State Department of Education: Teaching Assistant Certification

– School of Visual Arts, New York, New York – Major: Film Production

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