Edward E. Coan

*** *. ****** ****. #***

Kansas City, Missouri

785-***-****

acco26@r.postjobfree.com

10+ Years' Mid to Senior-Level Marketing and Management Experience with

additional position roles and responsibilities in Human Resources, Day-to-

Day Operations, Administration, Project Management, Finance, and Business

Unit Intelligence/Analysis. Product management background with promotional

products and sports apparel. Master of Science with a concentration in

marketing.

. Proven business and marketing analytical track record resulted in

revenue growth and reduced costs through strong ROI, high customer

retention, budget and resource optimization, and developing new

business and market opportunities. Initiated profitable marketing

ideas from business metrics.

. Comprehensive financial management background in budgeting including

forecasting, payroll, accounting and bookkeeping, point-of-sale

operations, institutional investing, bank/SBA loans, capital

improvement projects, purchasing and inventory control, and internal

audit systems.

. Power skills include organizing people and projects, communicating,

presenting, public speaking, negotiating, writing, researching,

supervising up to 30 direct reports, change management, team building,

matrix management, and coaching/training.

PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS

Edward Coan M.S., Marketing Program/Project Manager, Kansas City, MO, 2008-

Present.

Key Assignments:

. Converted product and technical information into marketing/sales copy

for biotech company, resulting in new rollout campaign of marketing

communications materials.

. Implemented social media programs and campaigns and the conceptual

design and launching of new website for auto dealership. Headed up

project team that developed customized CRM system.

. Increased client base by 28% and seminar sales by 42% through writing

and managing online newsletters, brochures, flyers, website content,

direct mail postcards, social media pages, and display advertising for

small business consulting organization.

Chartwells (Compass Group), Marketing Manager, Manhattan, KS, 2007-2008.

Drove sales, improved margins and retained customers through advertising,

communications, sales promotions, pricing strategies, and merchandising for

K-State Student Union food service and hospitality contract. Oversaw team

of web designers, graphic artists, copywriters, social media interns, and

marketing professionals.

. Increased sales of catering events by 43% in one year by identifying

and developing new off-campus markets.

. Implemented email blast campaign to 20,000 on-campus customers that

yielded five times the typical response rate of direct mail.

Negotiated database purchases that improved campaign ROI and cut

costs.

Kansas Koyotes, Marketing & Sales Manager, Topeka, KS, 2006-2007. Generated

revenue through media partnerships, trade agreements, and advertising and

group sales for indoor professional football team and league.

. Promoted marketing benefits to targeted corporate sponsors that

resulted in an additional $152,000 for the SuperHoops Charity Classic

in just three-month span.

. Event management experience in venue selection and operations, media

coverage, food and hospitality, charity relations, and negotiating and

booking entertainment.

EEC Communications, Marketing and Business Analyst, Lawrence, KS, 2001-

2006. Provided wide-range of satisfied corporate partners, small business,

and nonprofit customers with integrated marketing communications as well as

business solutions/strategy and market research analysis.

. Conducted and wrote business analysis study on operations and staffing

needs of national bookstore chain that resulted in a wide-range of

cost savings.

. Produced recommendations for telecommunications customer satisfaction

and loyalty report, resulting in a 34% higher customer retention rate.

Business to Home Connections, LLC, Marketing & Operations Manager,

Lawrence, KS, 1999-2001. Created and implemented marketing plans and

standard operating procedures for B2B start-up that linked independent

contractors with employers.

. Formed corporate identity and naming concepts. Employer said: "The

slogan that Ed created was right on target in communicating our

overall brand message."

. Managed creative production of logos, taglines, newsletters, and web

content that contributed to improved ROI. Wrote and marketed

independent contractor promotional materials.

. Consulted principals on capital purchasing, institutional investing,

equity development, legal structures, and venture acquisitions.

Baldwin City Recreation, Executive Director, Baldwin City, KS, 1997-1999.

Douglas County Senior Services, Inc., Department Director, Lawrence, KS,

1995-1997.

EDUCATION

University of Kansas

Master of Science in Education (Marketing Concentration)

Bachelor of Science in Recreation Management

PROFESSIONAL AFFLIATIONS AND DEVELOPMENT

American Management Association

American Marketing Association

Technical Writing Certificate

Internet Marketing/Social Media Certificate

COMPUTER SKILLS

All Windows OS including 7

Microsoft Office Suite including Publisher; Constant Contact, Word Press,

Adobe Illustrator, and Corel Draw. Working knowledge of HTML and Microsoft

Front Page.

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