Jessica Guilfoyle

accn1v@r.postjobfree.com 845-***-**** 19 Jules Dr. (PO Box 158) Sugar

Loaf, NY 10981

Marketing Communications Manager

Cross-disciplined professional, well versed in creating integrated

marketing plans that drive revenue growth and increase brand awareness;

accomplished relationship-builder forging and maintaining client and vendor

loyalties; proven ability to manage results-driven creative teams while

controlling budgets, balancing corporate communications and meeting

advertising and public relations objectives.

Areas of Expertise:

Corporate Communications - Strategic Marketing Planning - Product Marketing

- Public/Media Relations

Social Media - Media Planning & Buying - Digital Marketing - Market

Research - Business Development

Brand Positioning - Project Management - Forecasting & Reporting -

Competitive Analysis

PROFESSIONAL EXPERIENCE

Group M, Inc. - Nyack, NY 2008 to Present

Public relations and marketing agency

Director of Marketing

Develop and lead the execution of digital and traditional marketing

initiatives to build successful brand campaigns and trade events to achieve

client objectives. Responsible for analysis of potential markets,

monitoring the competitive landscape, creating annual marketing and media

plans, developing content for collateral, social media and electronic

promotion, and managing a creative team.

. Designed and implemented an environmental awareness campaign for largest

client, which was so successful, it was adopted into a selling tool

across company sales teams

. Generated a 500+% attendance increase for annual tri-state area event by

soliciting sponsorships and writing compelling press releases to maximize

press coverage

. Gained a 30% advertising cost savings for largest client, by building

strong relationships with publishers and negotiating ad rates, digital

and lead generation programs

. Increased response rate by 60+% for top client's bi-annual industry

report by rewriting and designing major industry surveys

Independent Marketing Contractor 2003 to 2008

Breakstone Group - investor relations Agency

Conducted perception studies and utilized data to develop strategies to

enhance clients' profile and profit potential; orchestrated road-shows

throughout US and Canada to facilitate meetings between international

clients, US banks and investment firms

Stacey Garcia, Inc. - Textile Designing/manufacturing, hospitality

Evaluated brand strengths and opportunities to help identify key areas for

growth; controlled sales and marketing activities to increase sales and

brand presence in the NY/tri-state area market. Penetrated leading hotel

companies including Marriot and Starwood; developed lead programs for

partners and licensees including Hunter Douglas and York Wall Covering.

Dice America - digital equipment manufacturer

Collaborated with all internal departments to support the launch of new

digital hardware for the professional photography market; key contact for

contractual logistics with external partners. Established US distribution

agreements; directed communications with industry media and provided on-

going analysis of programs with agency and third party resellers.

Acorto Corp. - Seattle, WA 2002 to 2003

High-end espresso machine manufacturer and servicer -

hospitality/restaurant industry

Major Accounts Manager

Developed and implemented marketing strategies to drive sales by targeting

high profile accounts (Marriot, Subway, Perkins, Harvard Univ). Forged new

partnerships with premier food service companies to increase brand presence

in key food service markets; revitalized east coast territory by focusing

on leading hospitality market segments, elevating client needs, and

resolving dissatisfaction; recognized for opening the highest number of new

accounts in one year

Durst Imaging Corp. - Rochester, NY (Brixen, Italy) 1998 to 2002

U.S. Division of Durst Phototechnik AG, professional digital imaging

equipment manufacturer

New Business Development Manager

Charged with directing US sales team to increase brand exposure into non-

traditional markets while optimizing sales and marketing budgets. Led

special projects; designed selling tools, promotional programs, trade show

incentives, customer appreciation events. Managed dealer and reseller

partners - sales, product development and training; consistently met or

exceeded $1.5+M annual quota

. 'Highest U.S. Revenue Producer' Achievement Award for securing the most

new business three years running

. 'Highest Sales' Achievement Award three years running

Wright Line Inc. - Worchester, MA 1995 to 1998

IT, pharmaceutical and engineering bench & racking systems manufacturer

Major Account Manager

Directed B2B account-acquisition and territory-expansion activities to

surpass sales goals and strengthen brand identity. Designed and promoted

modular bench components to build IT departments, clean rooms,

pharmaceutical and engineering laboratories, fulfilling client

requirements, functionality and budgetary specifications

Identified and closed sales for largest area hospitals and Fortune 500

companies in the Hudson Valley including Pepsi, IBM, Bayer, Blue Cross/Blue

Shield and Bell Atlantic. Advanced Wright Line as the GSA sole-source-

provider for IT, engineering and laboratory fixtures at largest county

facility - West Point Military Academy and Keller Army Hospital

Previous Experience - Senior Sales Manager - Canon Business Solutions

Division, Paramus, New Jersey

Product Marketing Manager - Ilford

Photo Corporation, Paramus, New Jersey

EDUCATION

Bachelor of Science Marketing Management - Minors in Photography and

Communications

Rochester Institute of Technology - Rochester, NY

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