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Marketing Manager

Location:
Conshohocken, PA
Posted:
February 12, 2014

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Resume:

Dustin R. Bingham

*** **** ****** ******, ***. #*

Conshohocken, PA 19428

P: 805-***-****

accmzs@r.postjobfree.com

Education

Loyola Marymount University, Los Angeles, California

Master of Business Administration, dual emphasis in Marketing and Finance,

August 2008

Thesis: Comparative Management Study of South American Wine Export

Strategies

University of California at Santa Barbara, Santa Barbara, California

Bachelor of Science in Statistics, emphasis in Actuarial Sciences, December

2003

Internship, Summer 2003 at Mullen Consulting, Finance Analysis

Statistician

Experience

Post University, Philadelphia, PA 1/2012 - 9/2013

Manager of Interactive Marketing and Analytics

. Create statistical predictive models for recruitment maximize return of

investments using Excel and CRM OnDemand

. Assess the strategy of the university to acquire students through

enrollment campaigns

. Statistically track enrollments through online and email marketing

procedures using Excel VLookups and Pivot Tables

. Independently managed interactive marketing campaigns with a $22 million

annual budget

. Oversaw teams using statistical variables within campaign data for new

student recruitment

. Forecasted the effectiveness and successes of recruitment of new programs

and students

Ballard Spahr LLP, Philadelphia, PA 8/2010 - 12/2011

CRM Data Specialist

. Excel data mining for market research for effective means of

communication to current, future, and past clients

. Develop analytical marketing campaigns from statistics from past and

present directions with Excel and InterAction

. Statistically organized marketing communications to effectively provide

quantifiable results for clients

. Enhanced firm marketing identity using digital and email marketing tools

with Excel data mining functions

CNC Strategy, Headquartered in Newport Beach, California 02/2008

- 08/2010

Director of Operational Administration

. Analytically managed the statistical data mining tools for clients'

management strategy

. Developed and implemented quantitative research using Excel to support

client strategic and operational planning

. Regression data analysis using applications developed in Excel using

VLookup and Pivot Tables

. Developed predictive quantitative digital marketing tools with Excel as

template for the web programmers

Southern California Municipal Athletic Federation, South El Monte,

California 12/2005 - 02/2008

Membership Coordinator

. Developed a financial data analysis process with Excel macros and pivot

tables providing increased profits

. Quantitatively analyzed historical insurance sales to forecast realized

sales growth

. Predictive marketing for expected and realized trends for insurance sales

to member agencies

. Created data analysis tools to analyze historical trends for future

resource preparation

Office of the Mayor, Torrington, Connecticut 06/2005 - 11/2005

Campaign Manager

. Developed polls and managed polling data to develop campaign strategy

within Excel

. Managed the campaign to election victory for the challenger candidate

of the 2005 Torrington, CT election

. Researched and analyzed historical tax records and city budgets for

predictive model marketing strategy

. Solicited and received Connecticut Governor's and US

Congressperson's support and endorsements

Skills & Proficiencies

. XLMiner; proficient in data mining, gathering and organization of Excel

databases

. Advanced skills with Microsoft Word, Excel, PowerPoint and Access

. Advanced regression analysis of market and financial data for analytical

and forecasting purposes

. HTML, SAS, STATA, and Visio applications and programming



Contact this candidate