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R. Joe Adams ***** W. *** Street Overland Park, Kansas 66210 USA

m: 314-***-**** e: accmpq@r.postjobfree.com

Education Indiana University, Kelley School of Business

Bachelor of Science, Marketing Magna Cum Laude

Profile A pragmatic business builder drawn to pioneering and evangelizing category leading offerings; passionate

about making innovative concepts a customer reality; a resourceful wayfinder skilled at securing profitable alliances,

earning the long term confidence of buyers and partners and creating user experience differentiated storyline

momentum, envisioning market gaps and trends, performing secondary market research and feasibility analysis,

charting services:product plans, branding, formulating tactical go-to-market strategies and project management;

results oriented instinct for revenue generating activities; an effective, cross-functional team collaborator with

exceptional communication skills who thrives in client-centric, entrepreneurial cultures.

Transferable Business Development + Product Marketing Skills

Proficient at identifying, evaluating, negotiating and managing strategic business alliances and joint ventures;

assessing potential markets and project development+business case analysis for new product initiatives.

Conversion of market intelligence into quantifiable business strategies to achieve growth goals

Defining ideation directives that leverage internal assets to achieve and maintain market leadership

Sourcing new product and service concepts from market trends and gap analysis

Creating product road map from white board to launch and monitor impact throughout their life cycle while

balancing business risk and long term growth potential

Crafting meaningful product:market requirements including hi gh level functional specifications and use cases

Collaboration with internal stakeholders and external contributors throughout the product development and launch

stages to meet client expectations and milestones

Assessing competitors’ offerings to craft differentiated tactics and portfolio plans

Developing strategies to accelerate business performance in targeted and emerging markets by defining and

driving new business models and identifying, securing and managing value chain partnerships

Securing and maintaining trust of customer relationships and industry alliances

BeamAudio : Founder+Managing Partner May 2007 to April 2012

BeamAudio profile: A mobile voice group chat service targeting fans of global CPG brands+ music labels:artists;

features* SMS:smartphone user experience [UX], streaming music playlists beneath the voice channel with

proprietary radio industry-like “ducking” which auto-detects chat speakers and dynamically decreases music volume;

monetization via in-stream, actionable audio adverts, MMS coupon offers and click2call+buy merchant routing by any

chat participant with automatic return to chat session following merchant purchase completion. Go-to-market plans:

Direct and private label implementation of carrier class platform. Responsibilities: Self-funded venture; directed

market planning, storytelling + concept evangelism ; envisioning:mapping overall user experience + functional

requirements specifications. Identified and secured product development teams:contractors:partners; researched and

engaged social + mobile +interactive media:music brand management influencers in consumer packaged

goods:music:carrier sectors; sought teaming alliances with prospective investors, chan nel partners, wireless carriers.

Successfully crafted two release distributions; first version deliverables limited to iPhone app UX + outdialing to

predefined or ad hoc groups with prepaid billing mechanism; IP acquired by Bandwidth.com. Second pre-beta

release* presented to Coca-Cola +other CPG brands for trial:test marketing; outcome = brands required 1.5 million+

user adoption prior to engaging. Commercialization and associated user acquisition costs of $3.5 million+ was not

realized through venture capital:private placement, hence, operations were discontinued.

Christos Group : Product Market ing Consulting January 2003 to April 2007

Advisory scope : Performed business case analysis and preparation; market and competitive assessment; product

launch tactics; revenue model exploration; channel strategy and partner communications plans; branding ideation;

functional specification scoping; financial pro forma forecasting; software engineering:creative agency outsourcing;

project management initiatives. Case illustrations follow:

Prepared market assessment, go-to-market strategies, drafted functional user interface requirements for BlackBerry,

Windows Mobile and iPhone platforms for a speech activated, mobile conferencing service targeting enterprise and

public sector collaborators; served as liaison to prospective co-development partners, investors and wireless carriers.

The offering’s PIN-free outdialing to predefined groups simplified the classical dial-in + code audio conferencing, call

setup protocol and rapidly discovered and reached targeted participants to create distinguished utility.

Developed competitive synopsis, assessment and recommendations for content provider strategy and platform

enhancements for social networking, local search property with prospective UK:US market entry plans; extended

project scope to explore and evaluate mobile contextual, semantic search tools and partnerships to achieve product

nuance, wireless market penetration and advertising monetization objectives.

Outlined exploratory diversification options for a prospective voice services portal targeting enterprise and wireless

carrier clients. A cursory market assessment of competitive activity and related IP innovations were documented.

Recommendations centered on identifying, developing, delivering content -centric, mobile collaborative applications

and the creation and/or acquisition of speaker identity verification components that extended value.

Engaged to identify revenue extension strategies via in -house development and third party partnerships. Objectives:

Diversification of product portfolio and obviate legal risk associated with client’s core business, i.e. movie DVD

backup toolset; responsible for licensing negotiations and procurement, pricing, product marketing and channel

management; contributed tactical plans that shaped corporate positioning and product extensions .

Crafted a strawman reflecting a hypothetical tactic, an exploratory business model an d launch strategies for a

proposed .Net-centric requirements management and tracking (RMT) managed service targeting clients with variable

term, project management needs.

Researched and identified effective alternative therapies for arterial plaque and fibrin mitigation associated with

cardiovascular disease; collaborated with formulators to create encapsulated enzyme, high potency vitamin C drink

mix and liquid EDTA chelation protocols; explored efficacy:teaming options associated with anti-malaria,

photoluminescence regimen for at-risk African children.

Detalz USA : Founder + Managing Partner September 1999 to December 2002

Founded and self-funded Detalz USA : developed a speech-enabled, business travel search engine and reservation

gateway (iQ) that simplified internet travel details for mobile professionals. iQ delivered preference-driven, least cost

travel routing resulting from intelligent search, analysis and booking services presented to subscribers vi a speech

[VoiceXML], Web and mobile access. Researched and prepared business case, wrote functional product

specification; secured offshore IT development team; established cooperative relationships with Maritz Travel and

Enterprise Rent-A-Car. Pre-beta release favorably received by GetThere.com, BeVocal and channel partners;

venture was shuttered due to rapid decline of commercial travel sector from post 9/11 impact.

PaylinX Corporation : Director Sales:Marketing:Alliances June 1997 to August 1999

Principal thrust: Drove enterprise payment server license sales, influence d platform integration, adoption and secured

partnerships with segment leaders in the Web commerce, call center, ERP, credit card processing sectors. Alliance

channel contribution accounted for forty percent of revenue mix during tenure ($4.5MM). Venture launch phase: SME

and national account sales:account management role; directed early stage corporate marketing functions including

tactical planning, partner, channel communications, media planning, public relations, trade show,event management;

served as liaison to third party PR:advertising service providers. (Acquired @ $138 million by CyberSource –

NASDAQ: CYBS)

Technology Applications : Marketing Director 1995 to 1997

Performed marketing management functions directed toward promoting firm’s integrated hardware:billing solution to

the emerging Internet divisions of RBOCs, CLECs and PTTs; clients included Ameritech, Bell Atlantic, Cincinnati Bell,

WilTel, Telecom New Zealand, Telecom South Africa, Siemens. Served as product marketing lead for product launch

feasibility study of Unix systems administration tool; performed competitive analysis and primary research (focus

groups) to assess required feature:function mix, price point elasticity and demand; constructed market entry plan

including resource requirements forecast, tactical positioning and pro formas; served as liaison for product

development team. Also oversaw New Media group; a Web hosting and development service; included national

account management responsibilities (Ralston Purina). Revenues scaled from $3.5MM to $15MM during tenure.

(Acquired by Convergys - NYSE: CVG)

Consolidated Communications : National Account Manager 1993 to 1995

(NASDAQ: CNSL) Served in sales:marketing management capacity for Telecom Services and Consolidated Market

Response divisions of this IXC:local exchange carrier; performed national account management function for

Ameritech, Nynex, Bell Atlantic and State Farm Insurance; also served in project planning role for Business Systems

product management team; developed and implemented regional account growth and retention strategies.

Dialogue USA : Business Development Director 1989 to 1993

Established communications consulting practice with emphasis on network services and interactive voice response,

call processing applications; developed switchless resale long distance offerings via AT&T, MCI, Sprint and other

inter-exchange carriers; produced and implemented tactical:operations plan and created promotional support tools for

the recruitment of regional team for market rollout.

Async Corporation (former MCI Subsidiary): Regional Manager 1986 to 1989

Directed establishment of regional sales team for voice mail services operation; responsible for revenue production,

recruiting, development, supervision of customer servic e and client training staff and administration of profit center.

National account penetration included: McDonnell Douglas (Boeing), Whirlpool, Allied Signal, Raytheon, White

Consolidated Industries, Boston Consulting; engineered and secured pilot agreement which led team to ten year

$36.4MM USDA contract win.

Saville Consulting Profile : Personality + Culture : Environment Fit

Based on Saville Consulting people and culture audit data, the following summary highlights the aspects of the

culture, job and environment that are likely to enhance Joe Adams’ success as an “Individualist:Transactor“.

Reference: www.savilleconsulting.com

Individualist:Transactor Individualists are highly task focused. Transactors combine thoughtful analysis with the

driven pursuit of goals. They enjoy challenges and can be relied upon to deliver results.

Leadership Style Individualist:Transactors adopt a very task-focused approach to leading a team. They like to think

things through fully and work out how best to deliver a project. Their strong task focus can sometimes be at the

expense of meeting the individual needs of the team members concerned.

Team:Peer Interaction Individualist:Transactors enjoy analyzing problems and finding logical solutions. They will

focus their energies on delivering results rather than ensuring that other team members’ individual need s are met in

the course of their work.

Managing Change Individualist:Transactors are most likely to adopt a directive approach to change. They like

directing projects where there are clear goals and timelines with aims they support. They enjoy managing change in

organizations with clear role separation where there is a strong focus on delivering results and getting things done.

Cultural Synergies & Maximizing Potential The Individualist:Transactor’s goal orientation can be harnessed for

projects where change needs to be driven through in a directive manner. They do not shy away from arguments and

confrontation and operate effectively in working environments where mutual support and inspiration may be lacking.

Performance Enhancers… Predicted Culture : Environment Fit

W here commercialism and entrepreneurialism are valued and the emphasis is on identifying business

opportunities and outperforming the competition.

Where there is an emphasis on comprehensively researching the facts and communicating them clearly.

Where value is placed on the ability to cope with pressure, emergencies and tensions.

Where there is an emphasis on analyzing and solving problems and problem solving is valued.

Where creativity and innovation are encouraged and radical ideas and solutions welcomed.

Where there is a strong results focus and determination to succeed, no matter what, and people are rewarded for

achieving outstanding results.

Where there is frequent change and the constant challenge of doing new things.

Where there is the opportunity to take on leadership responsibilities and have control over resources.

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