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Manager Sales

Location:
Overland Park, KS
Posted:
February 10, 2014

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Resume:

Dear Sir or Madam,

As a seasoned executive with over 20 years of business management

experience, I am writing to express interest in the Marketing position you

are attempting to fill. I feel my experience in managing businesses,

making product specific investment decisions, and direct ownership of P&L's

would be a great fit.

My background in marketing, product and finance roles have provided me with

a tremendous experience base from which to pull as I look at other

opportunities that may be available.

. As Director of Product Marketing for Wireless Data at Sprint I was

able to hit or exceed my budgeted revenue for the business every year

- over $6B in revenue.

. I have managed a staff of marketing/product managers and indirect

reports totaling over 20 people.

. I have made investment decisions in terms of:

o Development efforts and capital expense

o 3rd party partnerships

o New products and enhancements to launch

o Product decommissioning

o Marketing mix

o Etc.

. I have had complete P&L ownership on numerous products ranging from

voice services to integrated services to cutting edge wireless data

services. These roles have involved general management

responsibilities across the portfolio.

My current role as Controller/CFO has provided a greater level of exposure

to operations and financial analysis that will benefit me in future

positions. However, I am anxious to return to a product/marketing role.

My loyalty to my current employer has kept me in this role for nearly 4

years. I am interested in this opportunity and believe I can excel at it.

Please feel free to give me a call. I can be reached on my mobile at 816-

679-4679 or at home at 913-***-****.

Sincerely,

Bill Elliott

acclzj@r.postjobfree.com

William J. Elliott

13112 Westgate Street

Overland Park, KS 66213

Home: 913-***-**** acclzj@r.postjobfree.com Mobile: 816-***-****

SUMMARY

Analytical Executive Marketing Professional who delivers results.

Experienced in leading profitable, growing, high performance business

units. Background includes marketing, product, general management, sales

engagement, finance and new business development. Recognized for excellent

communication, employee leadership and development, financial acumen, and

revenue achievement. Known as a quick learner who maximizes company

results in fast paced environments.

PROFESSIONAL EMPLOYMENT

SPRINT 1996 - 2008

Director of Product Marketing, Wireless Internet 2004 - 2008

Executive leadership responsibility for all wireless internet products.

Management of a staff of 24 Senior Marketing Managers and their direct

reports. P&L responsibility for entire wireless internet portfolio with

total revenue of nearly $6B in 2008.

Delivered $5.1B in 2007 (104% of budget) and $3.7B in 2006 (142% of

budget) revenue by positioning the benefits of the product to the end

customer and training sales people to sell the product.

In a competitive market, maintained industry leadership position in

wireless internet revenue.

Owned product roadmap for new revenue generating ideas, product

enhancements and new business opportunities - from conceptualization

through development to market launch.

Created the short and long term wireless internet strategy and plans.

Included strategic and tactical plans in collaboration with product

development, sales, customer service, and branding. Key strategy tenants

led us to more agreeable long-term relationship with Google, AOL, and

Yahoo.

Senior Marketing Manager 2000 - 2004

General Manager function for all wireless voice products including Voice

Command, Directory Assistance, Roadside Rescue, Equipment Replacement

(Insurance) and Push-To-Talk.

. Responsibilities included product management, pricing, vendor selection,

business case development, marketing mix, product enhancements, retail

point of purchase displays and merchandising, budget ownership, and

managing a staff of product/marketing managers. These products accounted

for over $600M in annual revenue with margins in excess of 50%.

. Exceeded revenue and margin targets every year.

. Launched Sprint's prepaid wireless product targeted to credit challenged

consumers interested in spending control enhancements. Product launched

nationwide in all WalMart stores.

. Launched prepaid wireless offers under a new brand focused on the Youth

market in alternative channels.

Group Marketing Manager 1999 - 2000

Responsibilities included all facets of launching a new service including

product development/management, business case development, P&L ownership,

managing a budget of $69 million, leading all cross functional/ support

organizations through the change process, and managing a staff of Assistant

Marketing Managers.

. Launched Sprint's introduction into the local telephone service market.

Launch execution included a fully integrated campaign of television,

radio, print, direct mail, telemarketing, and web site development.

Agency management and media planning responsibility including media buy

schedule, creative development, and press/media interviews/releases.

. Achieved 151% of sales budget and 184% of projected advertising call

volumes.

. Home Office/Small Office customers:

- Provided lead marketing/product management role within team charged

with launching a new business targeting Home Office/Small Office

customers. Managed a budget of $8 million for acquisition efforts.

Campaign executions were targeted and included DRTV, direct mail,

vertical print ads, internet banner placements, and web site presence.

Product management role included managing product life cycles, creating

new concepts, and long-term platform strategy development.

. Bundling efforts for the consumer long distance division

- Managed bundling efforts for the long distance division. Member of

leadership team on Bundling Initiative managing acquisition efforts.

Role included management, development and implementation of market

plans for incorporating the full array of Sprint services into bundled

offerings; customer management and retention strategies; promotional

tactics, and management of the marketing mix.

Manager, Market Research and Analysis 1996 - 1997

Provided marketing research expertise and guidance to MultiMedia, Enhanced

Services, New Business Development, Partnership, Local Resale and Pre Paid

Card marketing groups. Worked within Consumer Services Group to further

marketing staffs' understanding of newly created market segments.

. Designed and implemented new strategic research programs to gather

competitive intelligence regarding consumer acquisition/retention

strategies, and monitor consumer usage of multiple services.

SUPERIOR LINEN SUPPLY COMPANY 2010 - present

Controller

Small business environment in my which my role functions more as a General

Manager of the business. In addition to all financial analysis and

reporting responsibilities, I control pricing, customer communication, key

metrics reporting, strategic planning, and business development.

. Increased revenue by $672,000, or 12%, in my first year through cross-

selling and negotiating long-term contracts with high value customers

. Prepare complete set of financials monthly including P&L and balance

sheet

LEADERONE FINANCIAL 2009 - 2010

Loan Officer

Commissioned sales position selling residential mortgage loans to

consumers. It was an outside sales position in which I generate my own

book of business and am provided a set of leads to establish my pipeline.

. I consistently met or exceeded my sales quota per month

. I was the 2nd highest grossing loan officer in my 3rd month on the job

and remained at that level

COLGATE PALMOLIVE, Hill's Pet Nutrition Division 1994 - 1996

Marketing Research Analyst

Worked with other marketing personnel to formulate and establish programs

to meet and support brand, channel, and corporate marketing

strategies/needs.

CHARLES, CHARLES & ASSOCIATES 1991 - 1994

Project Director

Managed teams of project directors and analysts to execute consulting

assignments within specific budget and timeline parameters. Focused on

maintaining current client base while increasing sales and revenue.

EDUCATION

MBA, Management, University of Missouri, 1991

BS, Business Administration, University of Missouri, 1989

Concentration in Accounting

Member Lambda Chi Alpha Social Fraternity

Member Men's Golf Team



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