Dear Sir or Madam,
As a seasoned executive with over 20 years of business management
experience, I am writing to express interest in the Marketing position you
are attempting to fill. I feel my experience in managing businesses,
making product specific investment decisions, and direct ownership of P&L's
would be a great fit.
My background in marketing, product and finance roles have provided me with
a tremendous experience base from which to pull as I look at other
opportunities that may be available.
. As Director of Product Marketing for Wireless Data at Sprint I was
able to hit or exceed my budgeted revenue for the business every year
- over $6B in revenue.
. I have managed a staff of marketing/product managers and indirect
reports totaling over 20 people.
. I have made investment decisions in terms of:
o Development efforts and capital expense
o 3rd party partnerships
o New products and enhancements to launch
o Product decommissioning
o Marketing mix
o Etc.
. I have had complete P&L ownership on numerous products ranging from
voice services to integrated services to cutting edge wireless data
services. These roles have involved general management
responsibilities across the portfolio.
My current role as Controller/CFO has provided a greater level of exposure
to operations and financial analysis that will benefit me in future
positions. However, I am anxious to return to a product/marketing role.
My loyalty to my current employer has kept me in this role for nearly 4
years. I am interested in this opportunity and believe I can excel at it.
Please feel free to give me a call. I can be reached on my mobile at 816-
679-4679 or at home at 913-***-****.
Sincerely,
Bill Elliott
acclzj@r.postjobfree.com
William J. Elliott
13112 Westgate Street
Overland Park, KS 66213
Home: 913-***-**** acclzj@r.postjobfree.com Mobile: 816-***-****
SUMMARY
Analytical Executive Marketing Professional who delivers results.
Experienced in leading profitable, growing, high performance business
units. Background includes marketing, product, general management, sales
engagement, finance and new business development. Recognized for excellent
communication, employee leadership and development, financial acumen, and
revenue achievement. Known as a quick learner who maximizes company
results in fast paced environments.
PROFESSIONAL EMPLOYMENT
SPRINT 1996 - 2008
Director of Product Marketing, Wireless Internet 2004 - 2008
Executive leadership responsibility for all wireless internet products.
Management of a staff of 24 Senior Marketing Managers and their direct
reports. P&L responsibility for entire wireless internet portfolio with
total revenue of nearly $6B in 2008.
Delivered $5.1B in 2007 (104% of budget) and $3.7B in 2006 (142% of
budget) revenue by positioning the benefits of the product to the end
customer and training sales people to sell the product.
In a competitive market, maintained industry leadership position in
wireless internet revenue.
Owned product roadmap for new revenue generating ideas, product
enhancements and new business opportunities - from conceptualization
through development to market launch.
Created the short and long term wireless internet strategy and plans.
Included strategic and tactical plans in collaboration with product
development, sales, customer service, and branding. Key strategy tenants
led us to more agreeable long-term relationship with Google, AOL, and
Yahoo.
Senior Marketing Manager 2000 - 2004
General Manager function for all wireless voice products including Voice
Command, Directory Assistance, Roadside Rescue, Equipment Replacement
(Insurance) and Push-To-Talk.
. Responsibilities included product management, pricing, vendor selection,
business case development, marketing mix, product enhancements, retail
point of purchase displays and merchandising, budget ownership, and
managing a staff of product/marketing managers. These products accounted
for over $600M in annual revenue with margins in excess of 50%.
. Exceeded revenue and margin targets every year.
. Launched Sprint's prepaid wireless product targeted to credit challenged
consumers interested in spending control enhancements. Product launched
nationwide in all WalMart stores.
. Launched prepaid wireless offers under a new brand focused on the Youth
market in alternative channels.
Group Marketing Manager 1999 - 2000
Responsibilities included all facets of launching a new service including
product development/management, business case development, P&L ownership,
managing a budget of $69 million, leading all cross functional/ support
organizations through the change process, and managing a staff of Assistant
Marketing Managers.
. Launched Sprint's introduction into the local telephone service market.
Launch execution included a fully integrated campaign of television,
radio, print, direct mail, telemarketing, and web site development.
Agency management and media planning responsibility including media buy
schedule, creative development, and press/media interviews/releases.
. Achieved 151% of sales budget and 184% of projected advertising call
volumes.
. Home Office/Small Office customers:
- Provided lead marketing/product management role within team charged
with launching a new business targeting Home Office/Small Office
customers. Managed a budget of $8 million for acquisition efforts.
Campaign executions were targeted and included DRTV, direct mail,
vertical print ads, internet banner placements, and web site presence.
Product management role included managing product life cycles, creating
new concepts, and long-term platform strategy development.
. Bundling efforts for the consumer long distance division
- Managed bundling efforts for the long distance division. Member of
leadership team on Bundling Initiative managing acquisition efforts.
Role included management, development and implementation of market
plans for incorporating the full array of Sprint services into bundled
offerings; customer management and retention strategies; promotional
tactics, and management of the marketing mix.
Manager, Market Research and Analysis 1996 - 1997
Provided marketing research expertise and guidance to MultiMedia, Enhanced
Services, New Business Development, Partnership, Local Resale and Pre Paid
Card marketing groups. Worked within Consumer Services Group to further
marketing staffs' understanding of newly created market segments.
. Designed and implemented new strategic research programs to gather
competitive intelligence regarding consumer acquisition/retention
strategies, and monitor consumer usage of multiple services.
SUPERIOR LINEN SUPPLY COMPANY 2010 - present
Controller
Small business environment in my which my role functions more as a General
Manager of the business. In addition to all financial analysis and
reporting responsibilities, I control pricing, customer communication, key
metrics reporting, strategic planning, and business development.
. Increased revenue by $672,000, or 12%, in my first year through cross-
selling and negotiating long-term contracts with high value customers
. Prepare complete set of financials monthly including P&L and balance
sheet
LEADERONE FINANCIAL 2009 - 2010
Loan Officer
Commissioned sales position selling residential mortgage loans to
consumers. It was an outside sales position in which I generate my own
book of business and am provided a set of leads to establish my pipeline.
. I consistently met or exceeded my sales quota per month
. I was the 2nd highest grossing loan officer in my 3rd month on the job
and remained at that level
COLGATE PALMOLIVE, Hill's Pet Nutrition Division 1994 - 1996
Marketing Research Analyst
Worked with other marketing personnel to formulate and establish programs
to meet and support brand, channel, and corporate marketing
strategies/needs.
CHARLES, CHARLES & ASSOCIATES 1991 - 1994
Project Director
Managed teams of project directors and analysts to execute consulting
assignments within specific budget and timeline parameters. Focused on
maintaining current client base while increasing sales and revenue.
EDUCATION
MBA, Management, University of Missouri, 1991
BS, Business Administration, University of Missouri, 1989
Concentration in Accounting
Member Lambda Chi Alpha Social Fraternity
Member Men's Golf Team