Roman Berry

***** ************ ****** #***

Lone Tree, CO 80124

720-***-****

accltp@r.postjobfree.com

Product Management & New Business Development

Over 19 years in Consulting B2B sales and Product Management, with extensive background in Product

Development, Operational Management, Account Management, and New Business Development.

Successfully achieved growth in new sales territory from $800K to $9M. Expertise in setting the vision and

expectations of an organization, as well as being devoted to superior customer service. Skilled at strategic

planning and decisive decision making to create innovative products, value-added solutions and strategic

alliances. Trained in QFD research methodology, Lean Manufacturing and Karrass Negotiating. Profit focused,

and a skilled negotiator with a great deal of integrity. Key competencies include:

Key Account Management Training and Mentoring

National Account Management Product Development

New Product Introduction Relationship Management

Strategic Vision/Mission Planning Leadership Development

Competitive Intelligence Purchasing/Procurement

SELECTED CAREER ACCOMPLISHMENTS

Implementation of Department Reorganization. Rebuilt overall product management department

with turnaround in product portfolio, pricing, design, positioning, marketing and merchandising

strategies. Created new channel strategy and implementation with over 20 new products and

accessories. Results: Profit & sales growth turnaround of over 15%.

Crafted new business development program within new sales territory. Executed prospecting,

competitive analysis, market analysis, product presentation, sales presentation, product and sales

training, rapport relationship building and strategic thinking to create successful business model plan.

Results: Grew territory from $800,000 annually to $9 million annually.

Created regional sales growth turnaround of over 20% in first year. Organized and structured

sales group in region focusing on key new products in order to turnaround overall market share and

sales growth. Results: Sales growth of 21%. Market share gain of 16%.

PROFESSIONAL EXPERIENCE

Rain Bird Corporation, 2010 – Present

Distributor Sales Manager (Turf Division)

Responsible for overall sales in 3 state region covering over 90 distributor locations.

$14 million in annual sales.

Plan, execute and track all local, regional and national sales programs.

Strategic relationship building and leverage relationships to increase sales growth.

Negotiate long term as well as short term plans for each key regional and national distributor partner s.

Identify and convert competitive end users and projects.

Lead a group of 6 sales people and their individual roles.

Initiate all new product launches, promotions and training.

Responsible for overall market analysis and competitive pricing matrix.

Create and implement merchandising and layout plans as well as stocking strategies.

1

Karcher North America, 2008 – June 2010

Product Marketing Manager (CPG Residential)

Directed the overall vision, development and execution of all product brand categories within the CPG

Residential Product Category from conception to launch.

Manage product portfolio for the following product categories: Gas pressure washers, electric pressure

washers, vacuums, steamers, wet/dry vacuums, parts and accessories.

Sales channels include DIY, Hardware, Mass Retail, Farm & Home, Industrial & Specialty.

Relationships with such retailers as Walmart, Target, Sam’s, QVC, & Home Depot.

Responsible for all R&D and Competitive Intelligence for all related markets, channel strategy and

product positioning.

Management of numerous cross functional teams collaborating with Executive Management,

Engineering, Sales Management, Finance, Project Management and other Global Team Leaders.

Communicated and lead numerous cross functional teams in Mexico, Germany, China and Italy.

Developed and managed all product roadmaps, product scenarios and product lifecycles for all

products within product categories.

Established all pricing structures.

Managed, sourced and negotiated with all outside vendors for packaging and components.

Created packaging, marketing plans and merchandising strategies.

Established cost reduction strategies and streamlined manufacturing processes.

Worked with key accounts and established relationships with QA, R&D and buyers.

Product training and support.

Create, develop and present business cases, business plans and other marketing presentation to

customers, sales staff as well as Executive Level Management.

P&L responsibility.

Philips Products, 1999-2008

Regional Territory Sales Manager (Building Materials Manufacturer)

Directed the management of key accounts, created new business development through new customers

as well as optimization of established accounts.

Sales and product training and mentoring.

Maintained and produced daily, weekly, monthly and yearly forecasting and budgets.

Directed brand marketing campaign, co-op advertising program and national rebate programs.

Lead partnership development with OEM’s, Engineers, Buyers, Distributor’s & National Builders.

Overall sales territory of over $9 million annual sales.

Product, bids, & value-engineering sales presentations.

P&L responsibility.

Barnes & Noble, 1997-1999

Manager (Retail Chain)

Responsible for daily operation of store with $10 million in annual sales.

Managed, coached, trained, and scheduled staff of over 100.

Implemented two different operating system conversions.

Successfully prepared, maintained and implemented annual budgets.

Promotion development of local and regional educational programs.

P&L responsibility.

EDUCATION

B.S. Marketing, Kansas State University, Manhattan, Kansas, 1994

TRAINING

Karrass Negotiating, Kepner-Tregoe, Lean Manufacturing, Six Sigma, QFD Research, SAP, Microsoft Office Suite

References Available Upon Establishment of Mutual Interest

2

Contact this candidate