D EBRA HOPK I NS

*** ********* **** • Barrington Hills, I L 60010

Phone: 847-***-**** • Email : accl6m@r.postjobfree.com

P rofile

C reative, innovative, and forwa rd-thinking leader focused on d riving

i mproved business performance w ith a t rack record of success at N abisco,

K r aft & Dyson.

Key Successes

• Successfully led team to achieve sales objectives 22 quarters in a row .

• Developed comprehensive integrated marketing plans which resulted +19.5% i ncrease in

sales and +16.7 share points growth .

• Coached and mentored direct reports - S ales and Marketing/Insights Teams.

• Improved overall brand profitability t hrough operational efficiencies, reduced

i nventory, new pricing and forecasting process.

• Launched new website with targeted SEO & Social Media s trategy fully integrated into

t he marketing plan resulting in +115% increase in t raffic, and greater consumer

engagement in the digital space through Facebook, Twit ter and Pinterest.

Education

Keller Graduate School, Chicago, I llinois MBA - Masters Business

Administration

University of Kansas, Lawrence, Kansas Bachelor of Arts -

Communications

Experience

2010 – 2013 JO H N B. SANF I L I PPO & SON, I NC., E lgin, I llinois

90 year old, $674 million processor and manufacturer of nut based products.

Marketing Manager

• Strategic Planning - Developed marketing initiatives and strategies to

achieve plan and deliver improved overall brand profitability.

• Product Development – E xploited new business opportunities to bring

new products to market based on consumer t rends, analysis and insights.

• People Management – Led Team of 3 Marketing & 2 Pricing direct

r eports.

• Media Planning - P lanned annual media buy and budget for national

advertising campaigns, FSIs, paid in-store media, radio, print, TV, on-

line/digital and social media with full P&L responsibility.

• Public Relations - D irected all public relations efforts - press releases,

b logger outreach, and targeted media campaigns to improve overall

b rand awareness.

• Shopper Marketing - Leveraged sports marketing and co-branding

partnerships to build brand equity and capitalize on in-store shopper

m arketing promotions.

• Agency Partnerships - P rovided creative direction to agency partners and

m anaged day to day operations.

• Trademarks/Compliance - Worked with Legal to comply with all

applicable laws/regulations. Conducted brand and product name

searches. Registered domestic & international t rademarks.

• Charitable Giving - Championed corporate charitable giving &

community outreach initiatives with shopper marketing in-store &

d igital promotions.

• Awards – Awarded Sanfilippo “You Make a Difference Award” (2011).

D EBRA HOPK I NS

Page 2

144 Algonquin Road • Barrington Hills, I L 60010

Phone: 847-***-**** • Email : accl6m@r.postjobfree.com

Experience

2009 – 2010 DYSON, I NC., Chicago, I l linois

Privately held British owned manufacturer of vacuums, hand dryers, and fans.

Project Manager

• Cross Functional - D irected multiple complex projects.

• Strategy - Developed Budget & Strategy Plans.

• Customer Service - Streamlined Customer Service & Operations

t roubleshooter.

1994 – 2008 KRAF T FOODS I N C., / NAB ISCO, I NC., Northfield, I l linois

Second largest food company in the world with annual revenues of more than $49 billion.

Customer Development Manager 2004 - 2008

• Managed $12MM in t rade funds and $100MM in annual revenue.

• Sold and presented to major customers, teams and internal constituents.

• Supervised annual planning process from program development to

evaluation of results, and return on investment (roi).

• Led annual planning meetings to provide direction to teams on how to

sell in account plans, sales promotions, new i tems and shippers.

• Designed tu rn-key programs, contracts and sell-in presentations to

p rovide direction to the field and streamline sales execution for top to top

p resentations.

• Trained new hires and brokers on how to sell product lines and

categories.

• Organized and executed company representation in t rade shows, and

conferences.

• Solved customer logistics issues working with deployment in 4 separate

supply

chains (99 branches, 10 distribution centers, and 4 direct plant

shipments).

• Supervised one category analyst and sales representatives.

• Received K raft Sales Leadership Award for two consecutive years.

Regional Sales Planner 2001 - 2003

• Reviewed, evaluated and approved plans with teams to ensure objectives

met.

• Monitored performance of plans and revised as necessary to re-invest

r esources.

• Received K raft Leadership Award for three years in a row (2002 – 2004).

Customer Marketing Manager 1997 - 2000

• Developed fact-based selling, and financial analysis presentations for

i mplementation of category management programs utilizing IRI,

N ielsen, Spectra and planograms.

• Forecasted sales for monthly volume, new i tems, special packs, shippers

and seasonal i tems.

• Led cross-functional teams to streamline operations, increase sales and

r educe complexity.

• Awarded Nabisco Sales Leadership Award (2000)

• Awarded Nabisco Prospector Award (1999)

Sales 1996 - 1997

Sales Analyst 1994 - 1996

REFERENCES AVAI LABLE UPON REQUEST

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