JANICE THOMPSON

**** *.*. **** ****** Kansas City, MO 64151

(h) 816-***-**** (c) 816-***-**** accj5q@r.postjobfree.com

REVENUE GENERATOR/PROFIT ENHANCER

** ***** ********** ********** ******* strategic, marketing and growth challenges of early stage and

emerging growth companies

Dynamic, results-oriented leader with a strong track record of performance in start -up, emerging growth and high-

paced organizations. Utilize keen market assessment, business development and negotiating skills to lead entrance

into new profitable markets. Superior visionary and interpersonal skills, capable of leading teams in creating and

executing plans that yield rapid growth. Extensive experience in developing and executing marketing strategies

that drive awareness, interest, decision and action. Additional areas of expertise include:

Strategy, Vision & Mission Planning B2B Sales Management

Business Development Leadership Marketing

Integrated/Digital Marketing Leadership Traditional & Digital Media

Team Building Advertising & PR

Finance, Budgeting & Cash Management Segmentation/Analytics

Partnership Negotiations New Market Penetration

PROFESSIONAL EXPERIENCE

2012 – 2013

VICE PRESIDENT, SALES & MARKETING

NATIONWIDE LEARNING, LLC. TOPEKA, KS

Delivered 7% increase in close rate by re -engineering sales, marketing and customer service roles, introducing

marketing automation, lead scoring and integrated marketing best practices, championing “Customer Centricity,”

and slashing 10% in non-productive spending from marketing budget.

INTERNET MARKETING CONSULTANT 2010 - 2012

CALIFORNIA CASUALTY MANAGEMENT COMPANY SAN MATEO, CA

Built foundation for 28% increase in quotes and 5% increase in sales from Internet channel through

implementation of customer focused marketing strategies.

DIGITAL MARKETING MANAGER 2009 - 2010

HALLMARK CARDS, INC. KANSAS CITY, MO

Oversaw digital, social, email and mobile marketing for company with $4billion in annual sales. Created

digital/social media marketing strategies that yielded 107% increase in revenue for online greeting card business

unit and $5MM in incremental revenue for Gold Crown stores in 30 days. Saved $800,000/yr in Loyalty Program

costs by migrating delivery of benefits from postal to digital medium.

Resume

MANAGING DIRECTOR 2005 - 2008

SITEEDGE AGENCY KANSAS CITY, MO

Led 10x growth in revenue in 15 months by landing clients such as Sprint, Midas, Smart 401K, and The Great

Frame Up, creating account services infrastructure and building and managing account teams.

MANAGING DIRECTOR 2004

NATIONS MEDIA PARTNERS KANSAS CITY, MO

Provided strategic and financial advisory services to wireless and directory publishing companies.

2001 – 2002

VICE PRESIDENT

PLAZA DIGITAL ECONOMY FUND KANSAS CITY, MO

Sourced and vetted investment opportunities in digital media and entertainment industries . Marketed $250MM

private equity fund to accredited individual and institutional investors. Developed soft circles of $20MM.

1997 – 2001

CORPORATE STRATEGY/BUSINESS DEVELOPMENT CONSULTANT

ENTREPRENEUR KANSAS CITY, MO

Advised senior management teams of emerging growth companies on sales strategies, raising capital and

acquisitions.

1994 – 1997

ASSISTANT VICE PRESIDENT

FEDERAL RESERVE BANK OF KANSAS CITY KANSAS CITY, MO

MANAGEMENT TRAINING PROGRAM/INTERNATIONAL TREASURY 1990 - 1994

HALLMARK CARDS, INC. KANSAS CITY, MO

FINANCIAL ANALYST 1988 - 1990

GOLDMAN SACHS & CO. NEW YORK, NY

EDUCATION

Harvard College AB in Economics

Harvard Business School Executive Leadership Program

BOARDS & COMMUNITY INVOLVEMENT

Board Member and Compensation Committee Member Barkley, Inc.

Former Board Member and Personnel Committee Chair Whitefield Academy

Former Board Member Marillac

Volunteer Strategy Consultant for Non Profits Center for Management Assistance

Janice Thompson, Page 2

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