Steve Beller

***** *. **** ******, ******, KS ***16 ● 913-***-**** ● accj5h@r.postjobfree.com

Customer-focused marketing professional with a history of delivering integrated marketing campaigns

that drive top-line revenue. Innovative strategist with proven abilities analyzing data and markets,

managing projects and achieving above average results. Demonstrated ability to learn and internalize new

business models to generate complete solutions.

• Strategic Planning • Digital and Traditional Tactics • Program Management

• Data and Financial Analysis • Client Management and Consulting • Marketing Communications

SIGNIFICANT ACHIEVEMENTS

• Deliver 15% average increase in partner sales through marketing initiatives.

• Generated $9M in incremental revenue in 2009, $13M in 2010, and $26M in 2011.

• Improved marketing response by 23% while reducing expenses 18%.

• Reinvigorated declining product line achieving 21% CAGR 2003 through 2006.

• Brands served: JC Penney, H&R Block, Sprint, Time Warner, and Comcast.

LEADERSHIP

• Experience leading cross-functional teams in advertising, marketing and product management.

• Created Partner Marketing team and infrastructure to increase revenue by supporting 200+ customers.

• Manage day-to-day activities and professional development of four senior marketing professionals.

• Direct agency partners (VML, McCann, NK, Alt) in advertising and public relations activities.

MARKETING MANAGEMENT

• Develop go-to-market strategies to maximize market impact and early-life sales.

• Create integrated campaigns including traditional and digital marketing, sales enablement, events and

trade shows, training and channel incentives that consistently deliver above average results and ROI.

• Utilize segmentation and CRM strategies to dramatically improve response rates and sales.

• Skilled at creating acquisition, retention and win-back programs to maximize market share.

• Manage program development from inception through implementation delivering superior products

on time and under budget.

• Experience in consumer products, B2B, and B2B2C creating innovative solutions to business

challenges.

• Consistently achieve 4%+ response rates in marketing programs.

• Responsible for trade shows and experiential marketing programs to create market buzz and drive leads.

DIGITAL MARKETING

• 10+ years experience leveraging online to maximize the performance of integrated strategies.

• Drive digital strategy including social media, websites, email, SEM/SEO, webinars and advertising.

• Developed online marketing automation and syndicated content solution to support partner

network.

• Create and manage business unit assets including public websites, partner and sales portals.

• Guide e-Commerce functionality and customer experience for software products and telecom

services.

• Deliver online marketing programs to generate leads and drive sales.

Steve Beller 913-***-**** 2

FINANCIAL AND ANALYTICAL

• Lead the creation of systems to analyze and improve performance of marketing programs.

• Experience with budgets ranging from $250K to $25M+ per year provides superior flexibility.

• Administered $13M annually in co-op and market development funds.

• Conduct market research and deliver recommendations to drive business.

• Analyze sales and competitive data to develop new marketing initiatives.

CREATIVE DEVELOPMENT

• Deliver business unit brand evolution, strategy and marketing campaigns.

• Direct agencies and in-house organizations in marketing, advertising and public relations.

• Lead cross-functional teams in the execution of traditional and digital tactics.

• Hands-on expertise creating TV, radio, print and digital assets provides the tools to increase quality,

reduce development time and control costs.

SALES AND CONSULTING

• Consult with partners on marketing strategy development to improve sales and customer retention.

• Team with partners to create acquisition and retention initiatives in support of corporate objectives.

• Conduct competitive strategy sessions with audiences ranging from manager to C-level.

• Nine years sales and account management experience delivering new accounts and growing

account base.

• Adept at business development with accounts ranging from entrepreneurial to Fortune 500.

EXPERIENCE

Channel Marketing Manager PERCEPTIVE SOFTWARE Shawnee, KS 2013-Present

Adjunct Professor UNIVERSITY OF PHOENIX Kansas City, MO 2012-2013

Sr. Manager- Marketing Services SPRINT NEXTEL Overland Park, KS 2011-2012

Manager- Partner Marketing SPRINT NEXTEL Overland Park, KS 2006-2010

Market Manager SPRINT NEXTEL Overland Park, KS 2003-2006

Manager- Product Management SPRINT NEXTEL Overland Park, KS 2001-2003

Regional Market Manager SPRINT NEXTEL Overland Park, KS 1999-2001

Director- Legal Software Marketing H&R BLOCK Kansas City, MO 1997-1999

EDUCATION

• Masters Degree in Business Administration - University of Kansas.

• Bachelors Degree in Journalism - University of Kansas.

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