Ivan Solero

CMO,CO-FOUNDER at EarthSpring Foods

accird@r.postjobfree.com

Summary

Strategic Marketing and New Business Development - Create, develop and execute strategic direction and

business planning necessary to drive profitable business growth, including market growth and penetration

strategies, market assessment, global portfolio development, and new product development assistance.

Manage an array of strategic integrative services aimed at aligning your market strategy and tactics, then

zeroing in on specific targeted groups to increase your sales -. From developing your global perspective to

bringing your sell to the local level.

Services Offered

Alignment / Strategy Development

• Category and Competitive Market Evaluation

• Branding

• Global / Local Market Strategy Development

• Target Audience Valuation / Customer Segmentation

• Trends Analysis

• Reputation Management

• Internal Goals Alliance

• Category Development

Tactics

• Public Relations

• Advertising

• Media Relations

• E-Market Strategy

• Internal Communications

• Thought Leadership

• Consumer / Team Management

• Message Mapping

• Storytelling

• New Product Education

• Strategic Planning

• Consumer Sales Promotions

• Brand Merchandising and Point-Of-Sale

• Partnerships and Sponsorships

Page1

• Sales Force Communications

• Trade Incentive Programs

• Interactive/Online Promotions

• Premium Concepting and Procurement

• Employee Communications

• Promotional Package Design

Implementation

• Web Ads

• Print Ads

• Direct Mail

• Outdoor Advertising

• Guerilla Marketing

• Trade Show / Event Promotions

• Radio Broadcasting

• TV/Informercial Advertising

• Content Management – Patient Education

• Sales Material

Customer Relationship Connections

• Blogs

• E-Blasts

• Subscriptions

• Infinity Marketing

• Followership - Focus Groups

• Surveys - Mail, Phone, Mall, Web

• Advertising research

• Tracking studies

• Gap analysis

• Customer satisfaction & quality measurement

Specialties

Consumer

Healthcare

B2B

Pharmaceutical / Bio-Tech

B2C

Biotech

Pharmaceutical

Cosmetics/ Personal Care

Technology

Page2

Non-Profit

Experience

CMO & Co-Founder at EarthSpring Foods

January 2011 - Present (3 years 2 months)

EarthSpring Foods is a new company created to empower people with a choice on the hormone content of the

soy foods they eat. EarthSpring Foods maximizes the potential for plentiful and nutritious soy use in the U.S.

and the developing world with its patented process, PrimaSoy. This process deactivates estrogen, phytic acid,

oligosaccharides and trypsin inhibitors from soy, providing a new choice for hormone-conscious consumers.

Founded in 2010 and based in Wilmington, Delaware, EarthSpring Foods is actively looking into methods of

utilizing the PrimaSoy process to increase soy consumption in the U.S. and in the developing world.

CEO, Co-Founder at engage3sixty

July 2010 - December 2012 (2 years 6 months)

engage3sixty helps brands figure out where they are in the marketplace, where they should be and how to get

there by understanding and improving their relationship with their customers.

We believe branding is behavior and by understanding how people are engaging and interacting with a brand,

we can understand how to transform that relationship into something meaningful for the consumer and

profitable for the company.

Senior Vice President at The Star Group

August 2007 - June 2010 (2 years 11 months)

Started the healthcare and pharmaceutical practice for The Star Group

Managed account mangement, P&L,media, creative, branding, direct response, public relations and new

business development

Hired and trained staff

Mentored interns

6 recommendations available upon request

VP of Marketing at Lindi Skin

April 2005 - December 2006 (1 year 9 months)

Marketing and Brand Strategy development. Developed brand strategy, web strategy, and target audience

alignment.

Director of Creative Marketing Strategy at Synchrogenix

November 2002 - March 2004 (1 year 5 months)

Started marketing practice for Synchrogenix

Managed all marketing, public relation and advertising programs

Hired and trained staff

Handled new product development

Managed new business development

Page3

Developed e-commerce solutions for clients

Creative Director at MBC

2002 - 2002 (less than a year)

Managed the AstraZeneca Crestor brand and product launch both pre-NDA and post.

Created messaging and branding execution

Managed copywriters and developers

Managed new business presentations

Served as KOL for AstraZeneca Crestor brand

Account Management of pharmaceutical brands i.e. Wyeth, J&J, AstraZeneca, Centocor, GlaxoSmithKline

Vice President at Porter Novelli

1998 - 2001 (3 years)

Managed marketing and creative strategy for both domestic and international clients

Part of the DAS Omnicom team for new business development and tactical implementing

Managed a team of 30+ reports

Handless hiring, training and promotion of staff

Developed and executed branding, marketing, public relation and crisis management programs

Created the creative hubs in London, San Francisco, Buenos Aires, and New York

Skills & Expertise

Email Marketing

B2B

Non-profits

Healthcare

Advertising

Marketing Strategy

Marketing

Media Relations

Strategy

Brand Management

Online Advertising

Nonprofits

Creative Direction

Digital Marketing

Brand Development

Copywriting

Public Relations

E-commerce

Strategic Planning

Page4

Education

Northeastern University

BA, Communications, 1976 - 1981

Saint Joseph's High School

Page5

Ivan Solero

CMO,CO-FOUNDER at EarthSpring Foods

accird@r.postjobfree.com

6 people have recommended Ivan

"Ivan's strong knowledge of the complex healthcare environment and strategic approach to marketing

challenges provides clients with sound, creative solutions. He offers deep insights, valuable ideas, and

inspiration to colleagues."

Ide Mills, Senior Vice President, HealthEd Encore, was with another company when working with Ivan at

The Star Group

"As Dierctor of Creative Services of Synchrogenix, Ivan's leadership helped to redefine the mechanisms of

building an internal creative team. His creative abilities and strategic acumen, I believe, were the critical

components applied to each brand marketing initiative that came through the door. Ivan's high-level thought

process, collaborative habits and ability to share are what make him a great driver of initiatives. I would work

with him again at the drop of a hat. Thanks, Ivan, for always pushing others to be their personal best.

Francesca"

Francesca Costanzo, Senior Marketing Strategist, Synchrogenix, worked directly with Ivan at The Star

Group

"I worked for Ivan during his tenure at Lindi Skin. He was great to work with. He really understood the

creative charge and company's marketing mission. He developed creative projects for us to execute and had

great insight in terms of providing the tools necessary for us to accomplish our tasks."

Steven Schiff, President, Owner, Schiff Marketing Concepts/Event Marketing & Agency Advertising, was

with another company when working with Ivan at The Star Group

"Ivan is an articulate leader with vision who seeks out the best direction for his product and his client. His

depth of knowledge in his field is endless. I really enjoyed working with him and hope our paths cross again."

Drew Hoffmann, President, On Air Sales & Marketing LLC, was with another company when working

with Ivan at The Star Group

"Ivan is a detailed oriented employee who goes above and beyond to ensure that the client work he is

responsible for is expeditiously carried out. When faced with challenges he has proven to get the job done,

and will lobby clients to ensure equal opportunity on future projects. Ivan's attention to detail makes him a

great asset to The Star Group."

Christopher John, Operations Manager, Star Group, worked indirectly for Ivan at The Star Group

Page6

"Ivan is a visionary who is consistently on the cutting edge of brand management, marketing strategy, and

creative direction--for consumer brands, service-oriented clients, as well as nonprofit organizations in a wide

range of industries."

Kerry Bennett, Project Manager, Synchrogenix, worked directly with Ivan at The Star Group

Contact Ivan on LinkedIn

Page7

Contact this candidate