MICHAEL B. PALAZZO

**** ****** **** *** ******: 919-***-****

Wake Forest, NC 27587

Energetic, results-driven marketing professional with 20 years of strong leadership, sales and marketing experience is seeking

a challenging position in a growth-oriented organization within the Healthcare industry. A creative, can-do spirit coupled with

a strong analytical mind. Additional areas of expertise include:

Team Leadership Marketing Strategy and Planning Product Line Management

Project Management Brand Management Collateral Development

Sales Training Outsourcing Financial Analysis/Budgeting

Tradeshow Management Information Systems-Salesforce.com, SAP, Hyperion, MIS, Microsoft Project

“Mike Palazzo was quite frankly the best brand manager that served in our Marketing Department at CR Bard. He is

intelligent, dedicated and hard working. It would be my privilege to hire or work with him again”. Ron Greene, President -

Bard Endoscopic Technologies, Inc. at C.R. Bard, Inc.978-***-**** (Mobile)

PROFESSIONAL EXPERIENCE

CR Bard (Medical Device Manufacturing) 2009-Present

Sr. Marketing Manager

Create and execute integrated strategic marketing plan for Critical Care Division

Responsible for strategic product line development plan for Urological products

Manage Associate Marketing Manager

Formulate strategic relationships with key business partners to develop growth and new clients segments

Lead new business develop initiatives including strategic vertical markets within various targeted segments

Training and collaboration with Sales Managers including targeting, vertical market messaging and key differentiation

MeadWestvaco (Hi-Tech Manufacturing) 2007-2009

Healthcare Business Development/Project Manager (Local Branch Shut Down Due to Economic Downturn)

Developed global new business activities from Ideation through Commercialization for Global Packaging Leader

Utilized Project Management tools to manage cross functional teams to launch multiple new products

Developed new business initiative within regulated healthcare industry with estimated annual revenue of $16M

Managed process from idea generation through manufacturing including coordination of supply chain, internal

manufacturing processes with engineering, R&D and Quality Assurance

Developed Global relationships within the strategic markets to drive innovative product concepts into development

Created, presented and implemented 3 and 5 years strategic plans within regulated markets

Managed consumer insights efforts with end users to develop product need assessment

C.R. Bard/ConMed Corporation/Teleflex Medical (Medical Device Manufacturing) 2003-2007

Medical Device Brand Manager

Developed and launched new Stricture Management product line for Medical Device Manufacturer

Managed sales process for selling and administering Stricture Management Products in clinical applications

Developed all product line marketing strategies and tactics

Managed Associate Marketing Manager and Administrative Assistant

Managed project launch teams including Manufacturing and R&D while managing associated issues and problems

Created, presented and implemented 3 and 5 years strategic plans within regulated markets

Developed Advisory Panel with Key Clinicians to develop new product ideas and market opportunities

P&L responsibility for $100M in revenue with a marketing budget of $150K

Developed market research effort to establish new markets within growing fields

Utilized Salesforce.com to manage lower ASP product lines in lieu of an extended outside sales force

POLAROID CORPORATION (Medical Device Manufacturing) 1998-2003

Brand Manager - U.S. Healthcare/Dental Imaging

Designed and executed all new product development, marketing, channel programs, training, and trade shows

Developed new vertical market segments (dental, dermatology, forensics, hospital/healthcare)

Managed Associate Marketing Manager

P&L responsibility for over $25 million in revenue with a marketing budget of $1.5 million

Opened distribution channels in regulated Hospital and Dental markets, growing revenue by $5.5 million in year (33%)

Expert speaker for seminars at major national trade shows.

Created all end-user and channel purchasing programs including rebates, trade-ins and dealer purchasing contracts

Developed and supervised changes to pricing, programs and new promotions.

Designed and executed channel communication detailing changes in pricing, promotions, programs and new products.

THE COCA-COLA BOTTLING COMPANY 1991-1998

Senior Financial Analyst

PROFESSIONAL HONORS

2004 Marketing MVP Award Recipient

2000 Worldwide President’s and Marketing Excellence Awards

EDUCATION

BABSON COLLEGE, Wellesley, MA 2001

MBA, Marketing Concentration

UNIVERSITY OF CONNECTICUT, Storrs, CT 1991

BA, Accounting

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