Sally J. Beals

*** **** ****** ****, ***. G-**, Norton Shores, MI 49441

269-***-**** ~ acch1w@r.postjobfree.com ~ wwW.LINKEDIN.COM/IN/SALLYBEALS/

Banking/Sales Professional

Outstanding banking management professional with extensive experience

developing client relationships and referral sources. Delivering

results through branch business banking, client management

and strategic planning. Leveraging core strengths to secure a

greater market share.

AREAS OF EXPERTISE

Business Development ~ Relationship Cultivation ~ Risk Assessment &

Compliance

Internal/External Communications ~ Profit/Loss Control ~ Marketing

Strategy

Human Resource Management ~ Online Technology ~ Social Media ~

Research/Analysis

Cross Servicing ~ Managing Change ~ Strategic Planning

Professional Experience

Flagstar Bank, Grand Haven, MI

2012- present

Branch Manager, Accountable for maximizing branch revenues, sales in the

areas of Mortgages, Investments, and Demand Deposit Accounts. Creating

customer loyalty by focusing on business development and community

involvement.

. Grew deposit accounts by 20% through cross servicing current

customers.

. Grew loan portfolio by 40% through home equity products.

. Increased checking accounts by 15% though Flagstar @ Work promotions

with local businesses.

. Implemented loan focus days which resulted in 10% increase in

applications.

. Piloted new outreach program to secure greater penetration for demand

deposit accounts.

Paychex, INC., Grand Rapids, MI

2011-2012

Account Executive, Presented payroll products and services to final

decision makers.

. Sales Achiever of the Month award, February 2012.

. Increased payroll customers by 30% in lakeshore territory.

. Maximized referral relationships with CPA's and Attorneys to gain

greater market share.

. Developed strategic personal branding techniques to insure a one of a

kind first impression.

. Utilized Salesforce.com to manage client relationships.

Sally J. Beals ~ acch1w@r.postjobfree.com ~ Page 2

Professional Experience

(Continued)

Citadel Broadcasting (WLAV ~ WHTS ~ WTNR), Grand Rapids, MI 2009 - 2011

Account Executive: Aided local businesses in marketing via radio/Internet

advertising using their distinctive selling proposition to increase market

share. Through return on investment presentations which articulates the

value of the advertising outweighs its cost by breaking down investment to

the smallest denominator.

. Increased closing ratio by 4% by creating a proposal script to ensure

a consistent message with each client.

. Obtained greater share of advertising budgets by collaborating

promotional campaigns.

. Introduced "text to win" campaigns to embrace emerging technology's

role in modern marketing.

Consumers Credit Union, Kalamazoo, MI 2004 - 2008

Marketing Manager (2007 - 2008): Directed the development and

implementation of marketing strategies for internal/external multi-platform

promotions that enhanced members' experience. Developed in outside sales

training program focusing on building relationships and cash flow

management.

. Increased online deposit accounts by 35% by employing internet

technology initiatives.

. Implemented online "20 Question" reference link for new product

launches to alleviate pressure on the call center. This enabled

management to better predict call volume, and regulate staffing levels

to save money.

Office Manager (2004 - 2007): Managed individual loan/equity portfolio of

$1M and commercial portfolio of $2.82M. Coached and mentored direct

reports to encourage optimal performance and achieve established goals.

. Increased office deposits and loans to $18M within two years during

experimental trial of a cashless office.

. Expanded business deposits and loan relationships by $8M within two

years, with loans and CDs increasing by $3M annually, followed by

transactional business checking accounts the second year by $2M.

Cumulus Broadcasting (WRKR-WKFR-WKMI), Kalamazoo, MI, Sales Executive

1996 - 2002

Davenport University, Kalamazoo, MI

Bachelor of Business Administration - Marketing, 1996

Contact this candidate