ROBIN WHALEY-SMITH

**** ***** ***** • Chicago, Illinois 60653 • 312-***-**** • acce4p@r.postjobfree.com

PROFESSIONAL and RELEVANT EXPERIENCE

Accomplished, forward looking professional with over 15 years of marketing and sales who has successfully developed

business relationships at all levels of management; proven ability to create and sell integrated, cross platform, and 360

degree revenue generating programs, with a special emphasis on new business. Excels at collaborating with core

business operations to significantly increase the company's footprint, expand market share, increase profits, and create

positive press. Outstanding communication talents with proven ability to build and lead highly efficient teams, improve the

performance quality of the department on strategic, executive and administrative fronts. Proficient in planning and

developing strategies, evaluating and executing plans, and building long lasting strong relationships.

AREA OF EXTERTISE SUMMARY

Highly experienced in business development, event planning, relationship management rising retention

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levels, handling negotiations, and securing large amounts of funds.

Solid track record in delivering sustainable revenue and profit gains in competitive markets, maximizing

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revenue goals and managing million dollar accounts.

Creative and knowledgeable in developing and executing strategic marketing plans, setting and

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administering budgets, and managing projects from inception to successful completion.

Skilled in planning and implementing strategies that identify, cultivate, solicit and steward new prospects

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and existing clients in a practical hands on manner.

Excellent negotiating, communication, business writing, and strong presentation skills; extensive contacts

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with high level clientele, business and community leaders.

Developed interpersonal skills and team management skills; proven ability to interact with all types and

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levels of professionals, senior management, internal departments and other outside agencies.

Experienced at nurturing account loyalty within key accounts through relationship and business

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management along with developing and maximizing marketing strategies.

Exceptionally well organized, work well under deadline and in high pressure situations.

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Proficient with MS Office (Excel, Word, Adobe, PowerPoint, Publishing), Outlook and Mac .

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• Strategic Partnership Management • Business & Organizational Development • Strong

Networking & Negotiation Skills • High Impact Presentations & Proposal • Promotional &

Sponsorship Events • Prospecting & Lead Generation • Excellent Public Speaking Skill

• Creative Marketing Concepts & Planning • Research Collection & Data Analysis

• Deadline & Client Commitments

CAREER PROGRESSION

Sales and Marketing Experiences:

Led and managed the Central and West Coast Advertising Sales Media Department, supervised a sales team in daily

operations for multimedia sales (print, digital, social media and events). Managed and oversaw all aspects of

advertisement and marketing sales with 20 million dollars in annual revenue.

• Developed and implemented long term strategic plans, and generated revenue through building partnerships with

existing accounts and cultivating new client relationships.

• Managed and cultivated relationships with fortune 500 clients. Interfaced and presented proposals. directly to key

decision makers to secure client commitment.

• Managed day to day relationships with clients and prospects; discussed media plans; worked on negotiation

agreements; communicated to executive team through weekly meeting and reporting.

• Hired and managed the sales and support staff; developed strategic quantifiable and measurable sales plan. Interfaced

with sales team to determine sales territories, customer assignments, and individual budget and target goals.

• Created marketing and sales strategies, managed revenue and sales activities from marketing sponsorship events and

promotional campaigns.

• Produced valuable revenue reports used by management to track and optimize advertising strategies, maximize

revenue, and expand market share.

• Drove the sales strategy and goals for key regions (Chicago, California, Texas, Minnesota, etc and clients, included,

but was not limited to, Proctor & Gamble, Target, GM, Ford, Chrysler, Kraft, L’Oreal, Coca Cola, Allstate, Alberto Culver,

State Farm, and McDonalds & Toyota.

• Maintained pricing matrix; reconciled pricing discrepancies; and assisted sales team regarding pricing issues with

clients.

• Formed joint marketing partnership campaigns with national advertisers and local corporations and organizations.

• Created and sold sponsorships, integrated marketing programs and solutions, to clients and media agencies in multiple

markets.

• Negotiated national cost for print, digital, branded entertainment, integrated marketing and sponsorships programs.

• Pioneered new markets nationwide from the ground up and sold new footwear brand to buyers. Created distribution

channels; opened key accounts nationwide and internationally.

• Lead and managed five Territory Managers located in five regions. Developed and organized retail marketing strategies,

advertising, and promotional programs.

• Sold spot radio and sponsorship programs for Talk Radio & Classic Rock; Urban and Gospel formats. Managed and

build relationships with ad agencies and clients.

EMPLOYMENT HISTORY

Johnson Publishing Company • Chicago, IL

Central/West Integrated Sales Manager 2006 2011

DETNY Footwear by Shane and Shawn • Chicago, IL

National Sales Director 2002 – 2006

Time Warner, Essence Magazine • Chicago, IL

Sr. Account Executive 1998–2002

CBS Radio (Classic Rock, Urban & Gospel) • Chicago, IL and Baltimore, MD

Account Manager 1995–1998

Career Note: Prior positions include Placement & Vocational Specialist, Baltimore Community College, Placement &

Vocational Specialist, Arbor Inc., and Special Project Coordinator, Bell Atlantic. Employment details upon request for

1991 1995.

EDUCATION, ORGANIZATIONAL SKILLS and CERTIFICATIONS

Michigan State University: B.S. Public Affairs Management and B.A. Communication

Local School Council Suder Montessori Elementary: Chairman 2008 2012; Secretary 12 present

Suder Montessori Basketball Coach Girls 6th 8th: 2012 present

Bronzville Community Little League Committee: 2013 present

Fundraiser Chair for PTA: Suder Montessori Elementary, 2006 – 2009

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