John Graham
**** ******* *** ** *** Bay BC
cell: 250-***-**** e-mail: accdxj@r.postjobfree.com
PROFESSIONAL EXPERIENCE
Media Sales and Marketing Real Estate Publications Black Press, 2013-Present
Black Press is Canada’s largest community newspaper group with over 200 newspapers across Canada and
into the USA. In my position with Black Press I am responsible for all media sales into the real estate se ctor of
their many publications.
Developed new sales, including dealing with local to national real estate organizations.
Created and delivered sales and marketing campaigns for multiple publications.
Continued to build customer retention programs and multiple sales opportunities for the Vancouver Island real estate
industry.
Sales and Marketing Director Promo Crunch., 2006- 2013
Promo Crunch is a sales, import and design business which works with clients and their agency’s across the
continent. It designs, sells and delivers custom creative products for their marketing departments.
In this business I managed all sales and sales marketing materials.
Developed business with sales exceeding $900,000 in annual sales.
Created and delivered multiple promotional ad and social media campaigns for the company.
Created sales channels in retail including working with New York Jewelers Tiffany and Co., Entertainment Industry
projects for James Bond, SkyFall and Harry Potter Movie series and as well in the corporate business sector for Princess
Cruises and 100’s of other.
Pimlico Apparel Director of Marketing, Director of Sales 1999-2007
Pimlico was at one time, Canada’s largest garment manufacturer. In the time I was there I oversaw the sales for
the entire company (excess of $20 Million US) and oversaw all facets of sales and marketing for the company.
Created dozens of online and printed ad campaigns for Pimlico’s various divisions, Retail, OEM and Corporate.
Oversaw all sales and promotions.
Developed sales programs into large scale retail denim programs including OEM work with Nordstrom, Levi’s, Harley-
Davidson, and many other private label programs.
Designed and Executed all sales tools and sales for Pimlico.
Planned and executed over 20 tradeshows.
Director of Sales and Marketing Sun Cruz Trading Co., (1993-1999)
Sun Cruz is a garment manufacturing company that worked with high end sporting good, active wear and resort
retail companies across the continent and in Europe.
Sales Manager for 10 salespeople. Responsible for all sales and marketing material.
Increased sales from under $800,000 per annum to in excess of $10,000,000 per annum.
Designed and Produced all sales initiatives for in-house and outside reps.
Personal Sales in excess of $1,000,000 per annum.
Feldman Talent, Agent (1983-1992)
The Feldman Agency is Canada’s largest talent agency http://www.feldman-agency.com/ and is responsible for
managing and touring such acts as Bryan Adams, Norah Jones, Diana Krall, Elvis Costello and others. In my
position there I was a line agent responsible for sales and touring of acts across Canada.
Talent Agent for Bryan Adams, Trooper, Loverboy, etc.
Responsible for artist and agency management for over 60 touring acts.
Generated sales in excess of $1,000,000 per annum.
Responsible for tour marketing, cross promotions, radio and print promotions.
CONCURRENT PROFESSIONAL EXPERIENCE
Instructor at CATO in Kelowna
CATO is the Okanagan’s leading private post-secondary facility. At Cato I taught courses in Music Business and Event
Management as well as Sales and Marketing (Social Media and traditional sales).
In this program I instructed the student in the creation and delivery of online social media content and how to make that an
integral part of their business. In this Program we extensively use Blogger, Twitter, Facebook, Pinterest, Linked In and Instagram
to create a unified Social Media business plan.
2006-2010 Instructor at Vancouver Art Institute
At the Art Institute I taught event planning, sales and marketing and Web Site/Social Media Development in the Fashion
Marketing Program. I also taught traditional sales skills and sales planning.
EDUCATION AND TRAINING
BBA U-Vic 1982
Various sales and Marketing courses over 25 years including Sandler Sales and Peter Maw Sales Training.
Well Versed in CRM products wwwSalesforce.com, and www.Zoho.com (previously with www.Maximizer.com)
Trained in Social Media and its integration into business including Facebook, Twitter, Instagram, LinkedIn, Blogger
SKILLS
Photoshop
Web Development, Social Media, SEO
Teacher/Mentor
Highly Computer Literate