MICHAEL F. NELSON, MBA

accdrk@r.postjobfree.com ■ 303-***-**** ■ 690 Stonemont Court, Castle Pines, CO 80108 ■ www.linkedin.com/in/mnelson2

B2B Sales Leader who has established and managed $multi-million divisions, turned around under-

performing operations, and launched new product segments within Events, IT, Engineering and Commercial

Services industries for 15 years. Differentiated by an ability to combine P&L expertise with sales leadership,

thrives in turnaround and start-up environments where P&L strategy leads the sales management. Knows

how to grow profitable revenue streams while forecasting and managing complex budgets for optimal results.

AREAS OF EXPERTISE

P&L Management •

Strategic Initiatives • Financial Management •

Budgeting & Forecasting •

B2B Sales

Activity-Based Performance •

Sales Management •

Process & Operational Improvement • Revenue Growth

Product Launch •

Start up & Turnaround • Organizational Development •

Teambuilding & Leadership

Metrics, Tracking, and Reporting •

Variable/Fixed Cost Analysis •

Scalable Structures

PROFESSIONAL EXPERIENCE

Affinity, A division of Palm Coast Data, LLC, Palm Coast, FL Mar 2013 – Aug 2013

Provider of Fortune 500 digital storytelling, marketing and branding campaigns simulcasting to national audiences of up to 100,000

Sr. Vice President of Marketing & Engagement Consultant

Spearheaded start-up venture business plan formation, writing and submission, successfully winning

engagement bid and launching sales, marketing and revenue generation plans and activities

Performed market and competitive analysis to determine optimal product and service offering

Oversaw design and maintenance of website and other marketing channels and materials

NCM FATHOM - BUSINESS, Denver, CO Nov 2006 – Feb 2013

National CineMedia division providing in-theatre digital network marketing and communications platform for Fortune 500 companies,

small businesses, and theatre churches

Vice President of Sales (Consultant Apr 2012 – Feb 2013)

Grew revenue 13% and profit 36% in one year

Generated 228% positive budget variance

2008 Outstanding Sales and Leadership Award

Increased revenue per sales representative by 18% and profit margin 7.7 points

Hired as Director of National Accounts to manage and turn around failing National Account team, subsequently

earning two promotions to VP of Sales. Increased profit margin by restructuring sales talent, compensation plans,

objective setting, quota analysis, pricing, and product mix for three sales channels, and launched strategic initiative

to shift sales strategy from unprofitable, underperforming products to profitable market based services .

Managed P&L, revenue, labor, sales, compensation, budget, pro forma analysis, forecasting, customer service,

hiring, termination, and objective setting for 30-person sales organization representing three unique channels

Certified monthly, quarterly, and annual P&L statements on $20M division to the CEO/Chairman

Drove growth, successfully increasing Fathom Business revenue 13% and profit 36% first year of

assuming division control,

and

contributing

to

company’s

228%

positive

variance

to

2008

EBITDA

budget

Oversaw entire Fathom Business budget process, including the successful redesign of month over month

financial management, as well as pro forma budget process, resulting in a budget model that predicts

variable and fixed expense to within approximately 1-2% of revenue

Transformed alternative cinematic theater content for Fortune 500 companies into a scalable story-telling,

marketing, and communication platform, driving attendance of more than three million people in over

12,000 event sites per year to cinemas across the United States

Supported, assisted and transformed several client marketing and training programs, for example:

Facilitated five years of live training of 25,000+ financial institution employees over 100 auditoriums

Helped leading cosmetic direct sales company win Direct Selling Association Award for sales force

innovation with live satellite training events across 150+ auditoriums reaching 30,000 people

Enabled national training of 20,000 top insurance company agents throughout 60+ auditoriums

Helped develop cinematic content and delivered training for one of the largest apparel and accessory

direct

sales

company’s

35,000+ sales consultants throughout more than 165 live auditoriums

Assisted a leading weight management company with entire 2010 product launch

Played role in revealing 2009 Ford Mustang on Speed channel and in cinemas across the United States

Produced and sold a feature length film for a waste management company, rolled out to the entire

corporation in cinema auditoriums across the country

Facilitated the live premiers of 4 feature first run studio films in 2011

Assisted the Ford sponsorship of American Idol, presenting the 2009 penultimate episode of Idol live

to 10 auditoriums across the country

Assisted automobile manufacturer with 2008 product launch rollout to 5,000+ dealership footprint

FINISHED BASEMENT COMPANY, Denver, CO Jan 2005 – May 2006

Luxury custom-design basement finishing company with operations in Denver, Minneapolis and Washington DC

Vice President of Sales

Grew revenue 80%

Performed direct sales while overseeing nationwide expansion efforts for increased revenues of 80%

Directed corporate sales efforts, compensation design, activity setting, and product development

Consulted with executive leadership on expansion strategy, budgeting, pro forma analysis, pricing models,

and organization scale to achieve expansion goals

VENTURI PARTNERS, Denver, CO Apr 2003 – Oct 2004

IT technical, staffing, and consulting firm headquartered in Charlotte, NC

General Manager, Colorado

Cut fixed costs by 64% and grew revenues by 34%

President’s

Club Q2 2004

Recruited and relocated to turn around two underperforming business divisions, IT Consulting and Staffing,

ultimately consolidating two disparate divisions and four product lines into one profitable organization

Identified and analyzed sales, operational, and HR inefficiencies

Created strategic plan which reduced staff by 64% and increased revenues 34%

Rewarded by corporate HQ with

Q2

2004

President’s

Club

recognition for transforming IT Staffing Office into

focused culture of teamwork delivering customer value, achieving #1 ranking within 40 offices

THE AVIANT GROUP, Long Beach, CA Jan 2001 – Apr 2003

IT and engineering consulting firm headquartered in Long Beach, CA

Director of Strategic Sales

Turned around underperforming tri-city consulting service business development efforts through 19

direct reports and 180 consulting professionals

ANALYSTS INTERNATIONAL, Salt Lake City, UT and Los Angeles, CA Jul 1997 – Jan 2001

IT consulting company headquartered in Minneapolis, MN

Branch Manager

Established first corporate presence in Salt Lake City with year one profitable operations, prior to LA

relocation to turn around underperforming branch resulting in 32% increase in monthly revenues,

increased monthly bill rates, and reduced overhead costs

ADDITIONAL EXPERIENCE

Founded and manage Moriah Ventures, LLC, providing financial and performance consulting for local churches

EDUCATION

MBA, Claremont Graduate University, Peter F. Drucker School of Business, Claremont, CA 1997

Advanced BA, Occidental College, Los Angeles, CA 1988

Michael F. Nelson 2

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