KATE BERG

914-***-****

accat5@r.postjobfree.com

www.linkedin.com/in/katetberg

Twitter: @KateTBerg

SUMMARY OF EXPERIENCE

Senior executive and entrepreneur with notable success record in marketing,

media, e commerce, mobile and digital technology roles. Held leadership positions

at Gartner, KPMG, Jupiter (now Forrester) HFMUS (now Hearst) Mojiva and

Collective Bias, among others. A collaborative and effective pro seeking a

leadership role in a growing organization.

March, 2013 – Present

Consultant/Advisor

• Engaged as consultant for Deep Focus (NY digital agency) on for clients PepsiCo

and Pernod Ricard in the areas of Shopper Marketing and Influencer Relations.

• Serving as business counselor and advisor for SCORE in Fairfield County, CT

and Stamford Innovation Center, Stamford, CT. Both award winning non profits.

July, 2011 – March, 2013

President, Collective Bias, Bentonville, Arkansas

• Served as President for fast growth social shopper media company named to

Forbes “100 Most Promising Companies” list, 2012.

Led Series A financing round ($10.5MM; closed in March, 2013)

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Provided guidance and cross team mentoring for development of sales and

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services teams to lay the foundation for fund raise: results include 130%+ revenue

growth in 2012.

Responsible for marketing/re branding to transition company from start up to

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established new media company; included launch of two websites.

Led legal and tech teams in successful defense of trademark infringement in

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federal court; case settled in April 2012.

Led patent filings for two business process patents central to the company IP.

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Pioneered use of AR (Augmented Reality) in successful blogger amplification

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program on behalf of Disney for Wal Mart stores nationwide.

June, 2010 June, 2011

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VP Corporate Communications, HFMUS, NYC (now Hearst)

• Managed internal and external communications for leading brands: Woman’s Day,

ELLE, ELLE DÉCOR, Road & Track, Car and Driver and Cycle World.

Designed and drove organization wide change management initiative to facilitate a

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smooth transition for sale of company to Hearst Corporation.

Created highly successful company wide social network with goals to increase

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collaboration across titles and functions.

Led collaboration with Alcatel Lucent, L’Oreal and other partners to develop and

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launch ELLE’s cross platform wireless shopping solution at CES in 2011.

Worked with team to launch mobile app for iPhone and Android that allows

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consumers an easy way to shoot, edit and share video.

April, 2008 May, 2010

VP, Corporate Communications, Mojiva, Inc., NYC

Led brand building for New York City based mobile advertising and ad platform

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start up, which subsequently grew faster than any other advertising network/ad

serving platform in the space.

Drove company positioning and staff development to support closing on Series

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B financing round of $7MM.

Served as company spokesperson for keynotes at Mobile World Congress and

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other industry events.

February, 2007 July, 2009

Co founder/CEO, M3 Mobile Social

Built early social media platform designed to help companies capitalize on the

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massive growth in the mobile ad market and in social networking in the mobile

space.

Led angel investment efforts to raise $500K and used funds to develop and

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market mobile and web app with sophisticated set of tools for marketing,

promotion and events management.

March, 2003 February, 2007

Founder, Avenue B, LLC

Concepted and launched a pioneering social network designed to create

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connections for brands and consumers through a regionalized social media

platform.

Built high value database with thousands of subscribers, paying members and

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advertisers in the Fairfield County, CT and Westchester NY region.

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Served as lead on CT Congressman Christopher Shays “Technology & Small

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Business” Committee to make Connecticut more conducive to tech businesses

Rolled business assets into M3 (above)

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March, 2001 –February, 2003

Owner, Strategic Communications, LLC

Built consulting business focused on turn around and business development

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efforts for several digital agencies and companies in various stages of growth.

Example engagement: Hired by CEO of digital PR firm Connors

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Communications to re build agency after 2001 downturn. Role included

recruitment of more than 20 key staffers as well as leading business

development efforts to bring on new anchor clients including Wall Street

Journal Online, Vonage, Cablevision and others.

March, 1999 June, 2001

VP, Corporate Communications, Jupiter; now Forrester

Built public relations/investor relations function for pre eminent name in the

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Internet research industry, in preparation for and after their highly successful

IPO.

Developed global training program and created in house TV studio for analyst

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team to leverage media opportunities.

Developed PR team in Europe and EMEA

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May, 1997 February, 1999

Director, Analyst Relations, KPMG Consulting; now BearingPoint

Hired to build an international Analyst Relations function for KPMG Consulting

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Reported directly to three co chairs of $4 billion business

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Wide ranging program served to highlight consulting group’s expertise and

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unique market strengths in preparation for the firm's successful IPO.

March, 1991 – May, 1997

Director, Global Corporate Communications, Gartner, Inc.

Built and drove the internal/external communications function for IT research

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powerhouse. Programs were pivotal and helped to position the company as the

worldwide brand leader in technology research.

Launched high visibility PR programs around the world to promote the Gartner

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research brand and to grow the Symposia event series into $120MM business.

Built and served as editor of a global internal news magazine for Gartner’s 30

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locations around the world (100% Skunkworks). This and other internal

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communications efforts succeeding in fulfilling CEO vision for “staying small

while growing large.”

EDUCATION / PROFESSIONAL DEVELOPMENT

• B.A., English, Ithaca College, Ithaca, New York

• International Crisis Management (professional development), NYU, NYC

• Named as one of Mobile Marketer’s “Women to Watch in Mobile” in 2010

• Volunteer business counselor for SCORE (national non profit organization

providing strategic counsel and support to small to mid sized businesses and

entrepreneurs)

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