**** * **** *********.

ZACHARY W. PAYNE TUCSON, AZ 85719

accad0@r.postjobfree.com

520-***-****

OBJECTIVE

Skills

Seeking the Marketing Director position.

Account

EDUCATION Maintenance &

Sales

Illinois College of Broadcasting December 2007 Management

Broadcast Journalism Chicago, IL

GPA 3.84 Ad Writing &

Directing

Studies focused on all facets of broadcasting in television and radio. From learning to write copy for

Content Creation

news, commercials, press releases and sales. To learning the basic fundamentals of a television

news station. I received high marks in writing and creative advertising.

B2B Marketing

EXPERIENCE B2C Marketing

Social Marketing

Adroit Interactive Marketing May 2013-Present

President, Founder & CEO Lafayette, LA Market Strategy

for both Goods

and Services

My goal since graduating college was to start my own marketing firm. I wanted a firm that was

cunning, cost effective and always, always ROI driven. Using both interactive and traditional

Market Analysis

marketing to develop strategies that fit best with company goals. In order to better understand I

spent time working for and with radio stations, television stations, newspapers, billboards as well as

Behavioral

advertising on platforms like Google, Yahoo and Bing. I developed ways to track leads by funneling

Economics &

potential clients through my client’s website. My company grew faster than I could have ever Marketing

imagined. Within days of opening my doors, I had more business that I could handle. Which proved

later to be very overwhelming. In my career now, I want to be focused on just one client. My Online Marketing

marketing strategies are proven, combining both past and present forms of marketing strategy.

Creative Thinking

BlinkJar Media January 2013- May 2013

Public Relations

Marketing Strategist and Data Analyst Baton Rouge, LA

Accounting

One developmental key to all good business is creating a separator. My job was to get to know both

Product Launch

the buyer and the seller of a diverse number of products and services, and develop marketing

strategies that allowed businesses to flaunt and market more to their strengths. Being found in

Website building

Google searches or building a strong campaign is only the beginning. Taking that visitor or potential

& Development

customer, converting them into a lead, then tracking that data until they became a client is the main

priority. My aim was to learn as much as we could about that industry’s particular buying funnel in

Budget

order to generate as many qualified leads as possible. I was recruited by this start up marketing firm Management

to develop their B2B division, manage the white collar cliental, and run point on out of town new

business.

Computer Skills

Google AdWords

KATC Channel 3 an ABC Affiliate February 2011- January 2013

Digital Marketing Account Manager Lafayette, LA Google AdSense

Working in my first major sales job. Advertising at its highest cost point and at times value. Learning Google Analytics

the costs of television marketing from the inside out and how to buy and to achieve goals for both

Bing and Yahoo

parties involved. Although a short run, it was one of the more valuable learning experiences in my

Ads

career. I hit my yearly budget in just a couple of months, and received every bonus possible.

PowerPoint

Bobby Jindal Election Campaign Microsoft XP/

July 2011-December 2011

Vista

Political Marketing Specialist Lafayette, LA

Microsoft

Working in politics is something that I never would have imagined myself doing, but I took Publisher

advantage of an opportunity to work with the highest ranking leader of Louisiana. I learned

valuable marketing techniques that I can take with me the rest of my life in any career. Marketing Microsoft Excel

for a campaign is a different animal. I am happy to note that our region won by the highest margin.

Quicken

Schumacher Group February 2010-July 2011

QuickBooks

Interactive Marketing Manager Lafayette, LA

Adobe Premiere

I was responsible for creating new leads through online and other types of medical marketing

strategies. Using online tactics, I was able to significantly grow the company’s online presence Photoshop

significantly. My yearly budget was well over a million dollars, and I was able to easily prove ROI. A

Most Forms of

lot of the marketing strategies that I developed for Schumacher are still being used today. This job

audio and video

really is where I realized that sales and marketing is my career path of the future. I know how to

editing programs

market and sell a product either in person or online.

Asst. District Manager

Corporate Transit of America Chicago, IL

I was privileged enough to do marketing, advertising, and managing with my Father’s fast growing

courier company. They were expanding and needed to figure out new ways to market themselves,

both online and B2B. I still assist with some of their marketing strategies from time to time.

.

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