Denise Critchlow Benevento **** Alamosa Cir.

801-***-**** Jacksonville, FL 32258

Marketing – Management – Writing – Training – Advertising – Public Relations – Sales

* * * Core Strengths * * *

Well rounded, results oriented, team-player, years of experience and highly motivated. Excellent

communication skills, able to build rapport quickly as well as establish outstanding client and

customer relations. Track record of setting the bar high, providing leadership, proactive work

ethic and professionalism.

* * * Professional Experience * * *

Freelance Writer – Jacksonville, FL Presently

***Recently moved to Florida***

Good Health – Harrisville, UT --- Asst. Mgr. of Sales & Customer Relations/ Certified Health &

Wellness Rep. Nov. ’09 – May ‘13

• Responsible for opening & closing the store

• Handle financial reports & ensuring inventory & funds balance each day

• Created a reference log for product inventory that is needed

• Have an ongoing personal relationship with our customers & concern for their health needs

• Have taken several courses & continued to advance my knowledge base about herbs, vitamins,

nutritional supplements, homeopathic health & wellness

• Ensure if a customer makes a request for a certain item, we do our best to provide

TLT Media & Publishing – SLC, UT --- Media Dir./Speaking Coordinator 2006 – 2009

• Sold classified & display advertising space for publication

• Prepared prospect lists for media outlets

• Conferred with representatives of advertising agencies, product mgrs. & corp. advertising staff

• Studied demographic data & consumer profiles to identify target audiences for print, radio &

TV

• Through trade journals & articles, I remained informed of trends, innovations & changes that

affected media planning

• Planned & administered the marketing of financial conferences, scheduled as well as promoted

speakers

• Advised VP of Marketing on which locations & speakers were having highest sales ratios

• Negotiated with media agents to secure contracts for translation of authors written work into

other types of multi-media

• Edited materials according to market, client requirements, royalties, copyrights & cost or

markup factors

Acentus Financial Group Inc. – SLC, UT --- Financial Services Acct. Exec. 2004 – 2006

• Marketed debt reduction strategy to clients that attended conferences & invested

• Determined clients financial needs & prepared proposals for debt elimination program

• Delivered presentations on financial packages at business seminars to attract new client base

• Contacted creditors to make financial recommendations on clients behalf

• Established payment priorities to reduce clients overall costs by liquidating high-interest,

short-term loans

• Contacted Media reps., wrote certain press releases as well as prepared promotional materials

• Conducted promotional events with question & answer sessions

MCM Finance & First Lender Mortgage – Ogden, UT --- Marketing Dir./PR Rep. 2002 – 2004

• Pre-qualified prospects to determine eligibility for mortgage approval

• Created growing clientele base by ongoing relationships with realtors, contractors &

homebuilders

• Was instrumental in creating niche market with manufactured home builders & suppliers

• Responsible for mediating issues between buyers, brokers & builders

• Instructed & led most seminar groups to assist people in preparation to take & pass the Utah

State Mortgage licensing test

• Established a successful business-to-business luncheon network & client open-house

• Excellent track record of creative marketing that doubled client base & referrals

• Prepared & presented financial programs at realtor meetings & report of marketing to state

agencies

AOL/Time Warner Inc. – Ogden, UT --- Retention Sales Team Mgr./Recruiting Rep. 1999 –

2002

• Handled retention of dissatisfied members & helped them with their issues

• Monitored & recorded trainees handling customer calls

• Team was always in the top ten nationwide for sales & retention

• Conferred with Dept. Managers on employee performance following training

• Conducted interview process & assisted in consideration of hiring

QuixTar Corp. – Utah & Northwest States --- Owner of Distribution Branch 1987 – 2001

• Had several hundred sales associates throughout the western United States

• Key note speaker at many business seminars for several hundred people

• Conducted & planned motivational & promotional events for high achieving distributors

* * * Key Accomplishments * * *

• Published writer for the following newspapers --- The Salt Lake City Weekly, The Event, The

Junction & The Ogden Standard Examiner

• Graduated from public speaking course offered through Toastmasters

• Certification with leadership seminar --- “ Live Above “ Leadership Institute

• Certification & training in Neurolinguistic Programming Course

• Received two awards for public speaking engagements

• Owned a QuixTar Corp. Distribution Branch with several hundred sales associates

In the western United States in which I provided training & motivation and also acted as CFO for

our branch.

• Certification in Health & Wellness --- Better Life Institute --- Grand Rapids, MI

* * * Education * * *

Weber State University --- Business Communications ---

•

Utah State Mortgage Lender/Broker Licensing Exam Course --- 2002

•

Marketing & Management Symposium Graduate --- Yager Business Inst. --- 1998

•

Member of the Utah Writers Assoc.

•

* * * Computer & Technology Skills * * *

* PowerPoint * Microsoft Word * Excel * Outlook * Proposals Writing * Editing * Access *

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